The Official VeracityColab Blog | Explainer Videos, Animated Brand Videos, Promotional Videos

VeracityColab Hiring Junior Writer

April 8, 2013 posted in Uncategorized by Charlie Matz with 1 Comment

VeracityColab is looking to add another incredible person to the team!

Specifically we are looking for a Junior Writer.
What does a Junior Writer do here at VeracityColab? Good question.
Here a “Junior Writer” is someone who works closely with our writers to setup a project with research and discovery. They will meet with the client along with a Creative Director or other key team members and then craft a “Discovery Brief” that the client approves before the actual script is written.
They may help discover important “concepts” that will push the video’s story forward like the “dot” in this project:

VeracityColab Hiring Motion Designer/2D Animation Specialist

April 8, 2013 posted in Opportunities by Charlie Matz with 0 Comments

VeracityColab is looking to add another incredible person to the team!

Specifically we are looking for a Motion Designer.
What does a Motion Designer do here at VeracityColab? Good question.

Forward Motion for Northwood Advisors

August 31, 2012 posted in Execution by Mike Farnham with 0 Comments

The “talent” and CEO of Northwood Advisors, Myron Weber, on-set.

A couple months back we were tasked with creating a brand video for consulting firm, Northwood Advisors. The kicker was that there needed to be a way to convey the forward thinking, process-driven principles that represent the company in a not-so-obvious fashion. So the ideation process began here at VeracityColab and concepts were molded down until we had some gold. After a couple of weeks in pre-production and finalizing shoot schedules with the client, we were ready for production. Continue Reading…

The Way We Hear It: Needtobreathe

May 10, 2012 posted in Execution by Charlie Matz with 3 Comments

VeracityColab has teamed up with Logitech UE to produce a video series entitled “The Way We Hear It”, a monthly exposé on a current “Ultimate Ears Artist”. The interview is positioned to reveal the Artist’s intimate relationship with Music.

For VeracityColab this is a type of series that fits perfectly within our passions. We love to connect content of a given subject matter and craft an emotional story that connects with people. In this case it happens to be musicians, which makes it all the better.

All About The Glass

April 25, 2012 posted in Execution by Mike Farnham with 2 Comments

Recently, the VeracityColab crew got an unreal opportunity to work with alt-rock band NEEDTOBREATHE by way of client partnership- Logitech: Ultimate Ears. The aim of the video was to produce an “inside look” at what the Logitech UE artists see, feel and hear– what life looks like from their perspective.

Explainer Videos: Your Digital Handshake

April 11, 2012 posted in Strategy by Charlie Matz with 1 Comment

Handshakes, like first impressions, have the power to open or close doors for every business. That’s because your handshake actually sends a message, and unless you’re making a strategic, proactive, collaborative effort, you might be sending one that is far less effective than you think. This is especially true in the online/social media world. Your digital handshake, your first-impression-message, so to speak, matters – a lot! So, developing a well-told, sales-savvy, highly-effective “handshake” is important for every organization. Enter the Explainer Video.

Explainer Videos are the answer to today’s “How do we meet new people and tell our story” question. They are the updated elevator pitches (EP2.0 if you will), and when done properly, make a positive impression that lasts long after the initial “interaction”. Let’s face it, in today’s visual and fast-paced world, there aren’t many tools that can do what the Explainer Video can do.

Here’s why: Continue Reading…

The Explainer Video Team

March 15, 2012 posted in Culture by Michael McVerry with 1 Comment

Drummer Ben, Rockstar Ian, Rhythm Paul, and Bass Mike. We make your explainer videos ROCK.

It takes creative people to make creative explainer videos. Above is just a portion of the team here at VeracityColab. We have in-house writers, directors, graphic designers, motion designers, editors, and voice over talent. We put the COLAB into COLLABORATE when it comes to producing inspiring animated explainer videos, brand videos, and video marketing.

We build our combined experiences in writing, directing, acting, & producing into every explainer video to make sure it moves audiences, and compels them to action. Take a look at all our Explainer Videos Continue Reading…

Our recent trip to LA.

March 1, 2012 posted in Culture by Ian Royal Nelson with 0 Comments

Here are a couple frames from our recent trip to to Rogers and Cowan in West Hollywood to discuss a project that we are working on. It is always a treat walking around Los Angeles, you never know what incredible visuals you will get to experience, and with the iPhone in the pocket it is that much easier to capture and share them.

A Peek Inside VeracityColab

March 1, 2012 posted in Culture by Michael McVerry with 0 Comments

Busy day on the production floor at VeracityColab

Clarity Key in Video Marketing

February 29, 2012 posted in Strategy by Charlie Matz with 2 Comments

This morning as I was preparing for the day, I read 1 Corinthians 14:7 that says ”If even lifeless instruments, such as the flute or the harp, do not give distinct notes, how will anyone know what is played?” Even though the Paul is talking about “speaking in tongues”, this concept translates to all communication. After all, he uses instruments to make the point.

I’m sure that you’ve come across this issue before or heard someone say “It doesn’t matter if anyone understands it, I just want to express myself.” If you work with or around artists, you’ve probably had several discussions on this topic. Paul poses the perfect question “… how will anyone know what is played?” When we choose to communicate via any medium, our success is determined by how well the audience has heard us and understands the message. Nothing could be more true for Video Marketing.

It’s our goal here at VeracityColab to clearly express the most important message in each video. Granted, that can be very emotional and broad.

For example, the following video was created for Pear Sports and it was crafted to express the intensity of performance and how this device is an intimate part of that journey.

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