Explainer Videos are a big part of what we offer here at VeracityColab. But how did we ever start producing these interesting offerings and why? It all comes down to us founders and our backgrounds. The three of us Ian Royal Nelson, Bub Kuns and Charlie Matz all come from very diverse backgrounds that give us an interesting perspective on tellings stories.
Bub’s started in the theater. His skills are founded in writing, acting and directing.
Ian’s background is in branding and design.
My background is in writing, producing and directing.
Ian tells stories with visuals and Bub with words. It’s a powerful combination.
When we originally started producing Explainer Videos we wanted to go deeper than a “sketch” that focused on comedy as its crutch.
We wanted to take “Facts and Information” and connect them emotionally to the audience.
This is an explainer video for LegalZoom:
And an explainer video Pear Sports:
Explainer video for Payoff.com
After we started producing Explainer Videos it became quickly obvious that they were a fit. We’re now trying to take the artform further with new concepts and innovative techniques.