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Epson

Pulsense Brand

A LIFESTYLE VIDEO

You’ve probably heard of Epson and their work in printing and projectors. The Pulsense brand marked Epson’s entry into the new marketplace of wearables, introducing the world to Epson wearable technology that monitors and improves vitals across every lifestyle.

Challenge
Introduce Epson’s Pulsense wearable to an audience that only sees Epson as a printer company, while making the most out of the well-established Epson technology.

Approach
Once we realized that Pulsense was really an incredibly accurate light that measures all health metrics, we knew that it was the light itself that should guide our story. Everything fell into place from there. Using Pulsense’s light as our link between Epson’s well known brand and their new groundbreaking territory more that satisfied the Epson wearable product team.


Epson | Product
This video was part of the same Pulsense campaign and focuses on certain product features.

 

Behind the Scenes

Take a look at how the VeracityColab team collaborated with EPSON to create the Pulsense campaign videos.

 

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