Eventbrite | 2019 Pulse Report Ads

Eventbrite partners with VeracityColab to make engaging social animations.

Eventbrite is a fully customizable event planning platform with intuitive tools that help save time and increase event sales. It helps users easily create events and sell tickets online through fully customizable event pages.

The Challenge:

Eventbrite came to us to produce a series of videos that drew marketers to specific content on their site - the 2019 Pulse Report, and two blog posts full of information to help marketers and managers create event content with the greatest insight possible. The 2019 Pulse Report videos were rolled out as 4 different elements of a social campaign, while the two videos driving to blogs were strategically placed on Facebook, Twitter, and LinkedIn.


The Approach:

Taking the insight Eventbrite had gathered, we narrowed in on the key stats and scripted around them to make the value of information they were offering concise and clear. Eventbrite has built out a great visual construct that we were able to pull from for each video so it fit right into their brand. Each video was created with one liners and call to actions that would intrigue the viewer to learn more, ultimately serving the key persuasion.

Once the standard square version of the videos were set, we created them in two different aspect ratios to be utilized across multiple social channels.

The Approach for the Blog Posts:

As previously mentioned, Eventbrite has done a great job branding themselves with a bright and clean design system. We were able to leverage the style of characters they use on the actual blog posts, and create short pieces the told a _story._ Each video has a clear problem, solution, and call to action, while also giving the viewer insight into the value they would receive when they click on the blog links.

The Results:

The social content is in the wild and driving viewers to their website daily! The client was very excited with the finished product, and very please with the process and system set in place that will enable us to serve them in the future.