AT&T’s Ethernet Services video was a welcome opportunity to create a beautifully detailed animation.
It was no easy task, and as we started to create visual styles it became apparent just how intricate we’d need to be. To meet the deadline, every tool in the box was used. 3D models were built and textured, and custom rigs were put in place. In the case of the globe scene, we hand-made a system to connect geographic coordinates with curved lines.
The result is a video that’s immersive and powerful, giving viewers a glimpse at the world of business made possible by AT&T.