When Logitech UE asked us to help launch a new online, artist interview series that’s all about the music, we jumped at the chance.  Everyone at VeracityColab loves music, so when an opportunity arises that lets us do our video/storytelling thing with musicians and artists, it’s definitely something we get excited about.  The best thing, we’ve found, when it comes to productions like this is: let the music and the words of the artists be the stars, everything else plays a supporting role.

When you’re working out you don’t want to think about the gadgetry of the biofeedback device you’re wearing. This PEAR device is performing some very complex functions under the hood, and selling potential customers on its “ease of use” while exposing it’s brilliant technology and sleek design was a must.

How do you show the passion, expertise and personality of an imaginative and hard-working web development company? One of the ways is to put the personalities who are behind the company, on the screen, then simply enhance the content with subtle and brand-engaging graphical accents. This is what we did with The Avid Group, and they loved the results. By the way, if you’re looking for a great team to develop your website, we highly recommend working with them. (more…)

How do you describe an extremely exhaustive and versatile online service that’s all about workforce community without overwhelming everyone? Simplify!  This was our task when Keleio asked us to create their explainer.  Kaleio is all about workforce community and when I say “workforce community” I mean it’s about EVERY industry you can think of.  Boiling the essence down to a bite-sized nuggets everybody can swallow wasn’t easy, but once we found the hook, it all fell into place.  And when I say “fell into place”….

Telling unhealthy people they aren’t healthy isn’t always easy for them to hear – especially when it’s connected to weight.  But helping people get healthy requires a willingness to speak the truth, and communicating in a way where a person is receiptive, not hurt. It’s part art, part science, part grace.  That’s what BodyPro wanted us to communicate with this video.  We achieved what they wanted by creating a character that people could identify with and then simply walked him through the process.

When Logitech:Ultimate Ears approached VeracityColab to cover the excitement at their NAMM booth and position Ultimate Ears as the main character, we were thrilled.  We love integrating live action, design elements and hard-hitting tunes.  Power to the music!

For something as innovative and fun as Front Stage Pass, a video of the same personality needed to be created.  The CEO of FSP is using this video to open pathways to new experiences at live events.  If you’re into live music, you’re going to love Front Stage Pass.

At VeracityColab, we’ve found that producing a series of videos for a client requires greater attention to detail, carefully integrated design and simplicity of message – enough of each to keep things looking similar but different enough to keep things interesting. “Delphiis Sonar” and “Delphiis Propulsion” accomplished the client’s goal and have laid a strong foundation for other Delphiis product videos to follow.

PEAR Sports needed a way to emotionally connect their first product, PEAR SQUARE ONE, to potential users.  The PEAR brand emanates power, design, energy, fortitude, and drive. We were tasked with producing a visual representation of what users might experience using the product, while showing off some of its functionality.

LegalZoom has reinvented the way law is done, and they wanted an innovative way to communicate that to their web visitors. The video had to be creative, yet still explain a process, all while remaining fun and playful. Like most “explainer videos”, this one needed to produce an “I get it” moment. It also needed to communicate familiarity and trust. Handling your legal needs over a website is a big deal. We thought it was important to use human hands interacting with virtual images to subliminally express how LegalZoom technology is friendly, easy to use and safe . This video helped LegalZoom’s audience trust the process a little more, and many more customers purchased products on LegalZoom.com after watching it.

Created for Circle of Champions, a non-profit dedicated to helping high school kids discuss and overcome social issues, this video (in the series) needed to address the issue of bullying head on We wanted it to provoke extreme emotion to reach a typically apathetic audience. So, we created the character, “Dis Respect”  and used him to demonstrate that it doesn’t take strength to be a bully or sit there and watch it happen; it takes real strength to work together to stop it . In most settings when this is played, people lean forward in their seats and let out an “ooooh” once it’s over.

Payoff was created to help people live their dreams by initially helping them get out of debt.  This video was produced introduce investors – and then the rest of the world – to Payoff .  Talking about “debt” and “responsibility” can be heavy, but showing the freedom of being out of debt is positive and contagious. It was important for this video to encourage Payoff’s potential customers to step up financially and to inspire them to join this “dream-again” movement. It worked!

LetterPop asked us to peak potential customer interest by explaining the simplicity behind their online newsletter. It was important to show the relevance of the product and embrace its user-friendliness. Some of the simplest applications on the web are the most profound and LetterPop is no exception.

In an effort to expose the daunting situation that unsanitary living has created, then offer a solution, we produced MeSoap’s first “awareness” video.  Our world is filled with headlines of “doom and gloom”. Most consumers, even if subconsciously, long for some positive news to land on the front page. We took that concept and ran with it. Presenting this problem/solution within the frame of newspaper headlines could help people see that future headlines could be much more positive.  By the time viewers finish watching this video, they believe they can “change headlines” simply by buying a bar of soap.

When Payoff.com came back to us for another video, they had a slightly different goal. They wanted to get customers to think about their dreams then share them online to inspire others. As we started investigating the concept of dreams as they relate to goals, we realized that simply helping people think about “forgotten” or “lost” dreams would relate to the audience and emotionally move them to action.

Delphiis is a company dedicated to equipping the Information Security Industry by developing innovative, online applications. Security can be confusing, complex and intimidating, but our job was to simplify the message while maintaining the power and  elegance of the product.

To engage the Facebook community to share their stuff with friends, the folks behind the application, Sharitable, paid us a visit and asked us to create something fun and informative (which isn’t always easy).  We figured the best way to do that was to boil it down to its core feature and put it all into a fun, yet informative, animated world.

Everyone has heard about a “diet” or “program” that will “change their life” or “help them lose weight”. We wanted to communicate the in-depth research and profound methodology of Dr. Tony Ganem, setting his program apart.  We interviewed Dr. Ganem on video,   edited it down,, and placed it inside the “user-manual” concept to communicate that we all need coaching and instruction when it comes to acquiring and maintaining true health.

“There’s a new sheriff in town.  Goes by the name….KAJABI.” Anyone who has a talent or trade can use KAJABI and we needed to explain how, exactly.  Kajabi is a SAAS that enables customers to build private membership portals and had mostly been used by internet marketers.. We needed to ensure people that using KAJABI isn’t complicated. By choosing a concept that demonstrated that a cowboy from the Old West could use KAJABI, people soon believed they could too.  It helped unlikely customers realize that they could benefit greatly from KAJABI and that it was simple to get started.

VeracityColab created this “explainer” to launch the MobilePay story and help them gain access to speak on the main stage at TechCrunch 2010. It worked. Furthermore, the technology behind MobilePay is almost unbelievable, so they needed something that reflected confidence and simplicity. This video has become the calling card for MobilePay as they introduce this groundbreaking idea to businesses, investors and larger tech companies.

This video was created to establish the vision and mission behind Telos, an event created to help Christians learn and grow in their everyday spiritual disciplines. After meeting the founder Todd Hunter, it was obvious that putting him in front of the camera was the best, most comfortable way to connect the audience to this heart-felt vision.

The Visual Story Network commissioned this video so that pastors and leaders all over the world could gain “buy-in” for their media programs. By using real kids and real statistics with a progressive look and feel, it emotionally connects the viewer with the facts and drives home the message that video is a necessary and powerful medium to reach the masses.

Creation Swap is an online design hub where churches can download free artwork. They asked us to help launch their new site with this video. Since people essentially “swap” their work via the website, we decided to show people handing digital art back and forth. The result is a video that evokes positive emotion about community while maintaining the brand essence of Creation Swap

To tell the complex step-by-step process of StoryRunners, we engaged with the team at Orality and broke the message down to its core. The challenge was to keep this video as culturally neutral as possible while accurately explaining the steps that take place and engaging a younger-generation to get involved. Our solution was to animate these tiny faceless people performing various tasks and the video has had great success recruiting success The result is a well-told, step-by-step process that has had a great recruit success.

Circle of Champions, a non-profit dedicated to helping high school kids discuss and overcome social issues, asked us to help craft a video that addressed drugs and alcohol.   After researching, we believed it would be powerful to get inside a teen-agers head and hear what the real issues were.