Platform Videos – G-P

G-P is the ultimate way to build a remote workforce from anywhere on planet earth.

The Challenge

The NUMBER ONE challenge in creating these videos was finding a way to make them clear and culturally relevant to anyone on the globe.

The Approach

Although these videos may not feel like they were produced by Apple, much of our inspiration and creative execution was inspired by them. We say that because Apple often creates and designs for a global audience, and so we likewise aimed to find as many ways to do that through messaging, design, and movement.

The Results

We got the call to help craft their video roadmap ahead. Buckle up!