Life Happens | A Promise Kept
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
For Life Happens 25th Anniversary they needed a video that communicated the importance of life insurance in an emotionally moving way.
The Approach
After the success of our last video with Life Happens, we knew we wanted to change things up. So we began to explore what their brand would look like in a fully animated execution. And in doing so, it opened up our minds to unlimited narratives. Because you see, with animation, we weren’t limited in our creativity by the number of location shoots, or access to talent, etc… if we could draw it, we could do it.
The Execution
From the beginning, we knew that we wanted this video to have a classic animated feel. But it wasn’t until after the script was finished that we began to envision exactly how that would take form. Since the aim of the narrative had always been to feel authentic to its core, we felt the animation style should follow suit. And so we decided on a cel animated approach to give this a timeless, engaging, and almost Disney-like quality.
Early Design Frame
Bringing the Baby to Life
Before we were even halfway through, Life Happens was so on fire for this video that they asked us to create two more “Life Moment” animations that they could use in their drip marketing campaign.
A Positive Surprise
When you’ve got a growing family…
Adobe | CMO.COM
Adobe’s CMO.com film spotlights the bold intersection of creativity and data — where imagination fuels measurable impact. It’s a sleek call to marketers to lead with vision, break boundaries, and turn ideas into results.
You’re most likely familiar with Adobe, but if you’re not, they create software that pretty much changes the world.
The Challenge
Adobe came to us with two challenges: They needed a video that introduced their marketplace for Chief Marketing Officers in a conceptually creative, beautifully executed, and wholly informative way… and they needed it in a week.
The Approach
A ball. No, a dot. That was the original idea. But not just any dot. A moving dot in a sort of Rube Goldberg Machine. Why? Because when you’re attempting to communicate A LOT of information, you need a guide, something to follow. We knew that if we could keep our audience watching the journey of a ball, I mean a dot, then we could touch on all the great offerings that CMO DOT COM has to offer without them clicking away. Mix in a few moments of tension, delight, and beautifully minimal design, and you’ve got something going on.
The Results
After letting us know how satisfied they were with the video and how successful the video had performed, they ended up implementing some our design, and yes, the DOT into their web experience and logo. Quite the compliment.
Adobe liked the first project so much that they asked us to follow it up with a similar video describing statistics about CMOs. This time around, we brought more life and character to our friendly red dot, representing quirky facts about CMOs and their world.
The main KPI that we measured for this campaign was the engagement rate. We’re proud to report that an average viewer was likely to engage with this video for 85% of it’s length or more. It was important to keep the audience engaged the entire time so that they could comprehend the entire value proposition of Adobe CMO. Mission accomplished.
CMO Stats
Schenley | Just In Time
Schenley is a cleaning product company that aims to make you more efficient so you can experience more of the things you really want to do.
The Challenge
A client in a different time zone. A brand still working through its identity. Products that weren’t quite finished. And a college film budget set out to accomplish a Hollywood idea. No complaints here! But this project was admittedly a doozy.
The Approach
Honestly sometimes the best approach when faced with a major task...is just a lot of good hard work. Every one on the Veracity team AND the client team worked all hours of the night and day to make this piece come to life. It was by no means easy, we want to be honest, but truly a product of collaboration and hard work.
The Result
A lot of laughs, a lot of tears, and a lot of lessons learned on how to make the next one even better!
Klacci | Fair Warning
Klacci is a global leader in manufacturing a wide range of custom and standard door lock systems for today’s modern world.
The Challenge
Klacci needed to make their audience FEEL the benefit of their products.
The Approach
We knew that if our goal was to make Klacci’s audience FEEL something, then we needed to come up with two different ideas that best put the audience in a place to EXPERIENCE that feeling. The idea of a school shooting was a major risk, for sure, but if handled with care, it also delivered the biggest payoff. As for the hotel idea, we were inspired by the current trend of “skipping the counter” to get to your room. But for us, the real magic of these videos is what happens during “bullet time.” You see, we’re often tasked with delivering both emotion AND information. Placing the “bullet time” scenes in the middle of the narratives not only created a cliffhanger approach that ensured audiences would stick around to see what happened, but it communicated the technical information in a way that only added to the confidence of the product being able to do it’s job.
The Result
Klacci. Was. Stoked! No seriously, they loved it so much they not only came back for more work, but they asked us to both NAME and LOGO DESIGN their product seen below, and showcased in the hotel video above.
Name + Logo Design
Kii: [kee]
An alternate spelling of “key” that communicates intelligent internet capabilities.
Used in a sentence: “So, why not skip the wait by putting the control in the hands of your guests with Kii...by Klacci.”
100XR | A Rising Tide
100XR is an open community of entrepreneurs, storytellers, creatives, and more that come together to create and invest in projects that promote a better world.
The Challenge
Ultimately, 100XR was looking to create a teaser with a hint of company overview that they could use on their homepage. And since 100XR is a first of its kind, it was on us to help them say what they needed to say in a way that creatives and entrepreneurs alike would be inspired to join.
The Approach
A rising tide raises all ships. That was the foundational idea when crafting this video. And with the help of our good friends at Process Creative, we were able to bring that idea to life with a bold cinematic touch. Countless hours of story development, exploration, modeling, animation and rendering were poured into the execution of a rich and tactile look. Because here’s the thing, if you’re gonna speak to storytellers and creative entrepreneurs, then you gotta craft your message to fit the language they speak.
Apex | Conference Opener
The Apex Expo is an annual conference for the Airline Passenger Experience Association.
The Challenge
When Post Modern Group approached us to create something for their client, Apex, they knew 2012 was a big year for them, so they wanted something different to open their annual conference.
The Approach
Pulling inspiration from Catch Me if You Can and adding in a little Parisian flair (two things we think of when airplanes and traveling are involved) always does the trick.
Intuit | ONE
In short, Intuit is the one-stop-shop for the best financial SaaS platforms for both business and personal.
The Challenge
A lot of people know the name TurboTax. A lot of people know the name Quickbooks. And a lot of people know the names Mint and ProConnect. But not a lot of people know that all of those brands fit under the umbrella of Intuit. That was their problem…and they needed us to fix it.
The Approach
Intuit had already been working on their rebrand to help people see the design similarities between their brands, so it was on us to bring those to life and reveal the connective tissue between each one. That being the case, it only made sense to dive back into the draft designs and show the transformation of each logo in the same style. This project was a true delight from start to finish and Intuit was equally delighted with the result!
simplehuman | Sensor Mirror Hi-Fi
simplehuman designs everyday tools to help people be more efficient at home. We’ve produced live action and animated videos for simplehuman across multiple product categories.
The Challenge
The latest simplehuman mirror is not only a great mirror… it’s the ultimate makeup workstation, complete with a built-in, Alexa-enabled, high-fidelity speaker. Our task was to quickly show the uncompromising quality that simplehuman brought to both the light and speaker components of this product.
The Approach
From early in the project, 3D product animation was a clear winner, for which technique would show the mirror’s features clearly. This project began as a more features-based video, but we eventually learned that there were really only two main points that viewers needed to take away from watching this video. First, the mirror’s light has excellent quality, bringing out every shade in the makeup. Second, the included smart speaker brings hi-fidelity sound to your routine.
With those two points in hand, we knew we needed to visualize each of these things in a memorable way. Because neither light nor sound is directly visible, we developed ways to show the rays and pulses of these phenomena, as they spread out from the mirror. For the light, we knew there had to be a subtle, shimmering colorfulness to the rays, to represent the full-spectrum output. For the sound, we showed exaggerated waves on the ground in an elegant and colorful way, that ties it subtly with how the rays emanated from the light ring.
The Results
This video aided the sensor mirror hi-fi’s launch, and simplehuman plans to use additional variations of the video to drive sales on social platforms, including vertical versions for Instagram and Facebook stories.
Aisin | Product Features
Aisin is a global supplier of automotive components.
The Challenge
Aisin recently created a futuristic car navigation platform and they needed a fresh and relatable way to showcase all of its features so that both OEMs and individuals would take interest. No biggie, right? But then you start thinking, “wait a minute, car commercials require driving shots, with lots of locations, and hired traffic cops, permitting, blocking off streets, and money, money, and more money.” If this video were just focusing on one feature, some of those things might be doable, but five features?! Not to mention the fact that we needed to come up with a cohesive story that could clearly connect all the dots into one fluid narrative.
The Approach
First things first, we needed a futuristic concept. The problem with futuristic concepts however is that they often feel so detached from reality that people don’t actually believe them. The solution? Showcase the futuristic features solving the most mundane problems in life. We found that this approach helped balance out the believability and use of their product really well. Okay, but how do we solve for showcasing all 5 features? Well, since the biggest costs associated with producing a car commercial are all the driving shots, we needed to find a way to tell a story with little to no driving. At first this seemed impossible, but then we realized that people don’t actually use their navigation systems WHILE they’re en route, they use them to FIND the route. And THAT is when the possibilities started to open up for us on how to bring this video to life.
Also, as a part of our contract, Aisin requested 25 print and web-ready stills for their marketing purposes.
And of course, a few BTS!
The Result
Aisin will be the first to admit that this was a big and scary leap for them. They had never done anything to this level before, so we were very thankful for the trust they placed in us. And the great news is, they told us that we absolutely blew them away, and are already considering a few more videos in the future!
Masimo | MightySat Series
Masimo is the creator of MightySat – a fingertip pulse oximeter that measures your oxygen saturation, pulse rate, perfusion index, and pleth variability index so that athletes can discover what they’re body is telling them, and push themselves to perform at their peak potential.
The Challenge
Since most of the MightySat ads we created were high-intensity and serious in nature, Masimo requested we make this next ad more light-hearted and comical. Oh, and since the availability of certain talent was limited, we needed to concept, write, and shoot this in 10 days.
The Approach
Oftentimes, comedy is found in two very contrasting characters found on the same stage. In this case, the contrast was between that of a young, upcoming pro (Taylor Fritz), and an older, retired pro (Tommy Haas). The question we wanted our audience to ask was, “Does Tommy have what it takes?” Enjoy.
The Challenge
Similar to the Tommy Haas ad, Masimo needed a light-hearted commercial that focused on the benefits the MightySat can bring to retired athletes.
The Approach
What better way to showcase an effective product, than to see how it can help you overcome some young blood? Cue Daniela Hantuchova versus Coco Vandeweghe.
The Challenge
As our third installment in the Masimo series, we were tasked with spotlighting Taylor Fritz, an up and coming tennis star.
The Approach
We determined the best way to tell Taylor’s story and how it relates to the product was to showcase his desire to be number one, and how the MightySat is helping him do just that.
The Challenge
This was the second MightySat ad we created for Masimo, and they needed us to capitalize on how even the most aggressive players can hone their skills thanks to the MightySat.
The Approach
Let’s just put it this way… Coco Vandeweghe is a very passionate player, so anything that can help her control her passion is a major benefit.
The Challenge
This was our first MightySat National TV spot for Masimo. They came to us because they wanted something exciting that captured the Olympic spirit.
Approach
After learning that MightySat was sponsoring Olympian Dotsie Bausch, we chose to focus on what it takes to achieve Olympic success. And since we were targeting athletes, we knew that it wasn’t enough to simply speak athlete… we had to make ‘em feel it.
Tango | Two 2 Tango
Tango helps teams instantly document any online process so they can spend more time executing those processes.
The Challenge
Tango. Is. Back! We absolutely LOVED working with Tango on their past project! The biggest challenge was simply pushing ourselves to make the sequel even better.
The Approach
After throwing a whole lot of fun ideas at the wall, pushing pretty much every limit this scope allowed, and pulling a few strings, we were able to pull off another great tango video...with the help of Howie Mandel…yes, you read that right. Great guy, great voice…
The Result
…and it turned out to be another great video.
eBay | Today Is Yours
The Challenge
No matter how old you are, how experienced you are, the first day of a new job is always going to come with a whole mix of emotions. eBay came to us to make a video that welcomes their new team members and let’s them know, the day is theirs to seize.
The Approach
For something so universal, it felt only right to approach the video in a way that was conversational and relatable, and put the viewer at ease knowing eBay was the place for them. When pitching the concept, our client actually started crying, so we knew we were on to something good. The rest was brought to life by the employees at eBay and Stubhub at their different locations, helping the video be an authentic reflection of what the new employees would experience.
The Result
This continues to be a client, and an agency, favorite video. They are still using this in their on-boarding materials and constantly making new hires feel welcomed and inspired to take on what the future has for them.
Coupa | Take Control
In short, Coupa helps finance leaders take control of their spending like a boss.
The Challenge
Honestly, Coupa’s biggest challenge before coming to us was finding the right partner to work with. We get it. Not every relationship works, but we were delighted to win them over enough to have them come back and ask for several more videos!
The Approach
Our approach on all of these videos was simple...listen to the client. Most of our clients want us to take the reins, but every now and then, there are clients who have a vision…and we admire that. What you see in these videos are a true collaboration of a client’s vision utilizing our creativity and execution.
The Results
Well, let’s just say it’s always affirming to hear clients ask how soon they can get their videos so they can launch them on social.
Life Happens | Live On
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
The folks at Life Happens weren’t interested in metrics, they needed a video that hit the emotions.
The Approach
Much of our inspiration came from Life Happens previous campaign tagline, “Life insurance isn’t for the people who die. It’s for the people who live.” A strong and true statement, but we knew we could take it further. The real benefit of life insurance is that it enables your loved ones to “live on” after you’ve passed. That was the message we wanted to communicate, and the following is how we developed the idea…
Imagine for a moment that you’ve passed on. Would you want your loved ones to continue in misery? Or would you want them to continue on living life? The latter of course! The more we thought about this, the more we thought about all the important life lessons that parents pass on to their children to ensure their kids not only live on, but live well. And that’s when we started to imagine a story of a father reading to his daughter. But to really drive home the point, we knew that there had to be some sort of a twist…a positive one where the audience didn’t just walk away sad, but encouraged to do the same for their loved ones.
The Execution
In order to successfully tell this story, it was vitally important that the daughter never acknowledge the presence of her father…because remember, he’s not actually there. Working with child actors can make this a difficult feat, but that’s why you ALWAYS bring candy to set. ;)
We also spent a lot of time writing and designing the “Life is for Living” children’s book. Not only did it provide our little actress with something to focus on, but it provided Life Happens with a resource that they could then offer to families with children who have lost a parent or guardian.
We even created a 30 sec teaser that Life Happens is currently using as pre-roll.
The Result
"Holy smokes it’s killer!!!"
"Wow. Tingles…this is AMAZING."
"Literally cried! That was great. Maybe too close to home - pictured my daughter."
Plus, last we checked, our view count was half a million. :)
“Just wanted to let you know that the video is a home run! We’ve been showing it at meetings, trade conferences and in eblasts. People are tearing up; people are reaching out to talk to us about it and the list goes on. Thanks again on a job well done!”
Oceania & Regent Cruise Lines | Brand Videos
We’re certain that no introduction is needed for Oceania & Regent Cruise Lines, but just in case, they are two of the top cruise lines known for putting your mind at ease while you relax on the seas.
The Challenge
These videos actually came about due to a series of videos we had previously done with Norwegian Cruise Lines, also a part of the same network of cruise lines. Norwegian was so impressed by our speed, accuracy, and sensitivity to the content in these videos, that they referred us to the Oceania and Regent departments. Oceania and Regent have similar aesthetics and messaging, so the challenge for us was mainly to create a series of videos that communicated the strict COVID guidelines, while still putting the traveler at ease about their upcoming time of R&R.
The Approach
COVID guidelines aren’t the easiest information to swallow these days, so we made sure to sprinkle as many relaxing and escape-like imagery throughout that reminded travelers of all the exciting things they have to look forward to.
The Result
Oceania & Regent were thrilled with how quickly and beautifully these turned out!
Modern Intelligence | Cutlass - The Future of Defense
Modern Intelligence is the the new standard for Artificial Intelligence in Defense.
The Challenge
The folks at Modern Intelligence came to us with a problem. They had just created an amazing new product and wanted to present it to the DoD. But they knew that Intelligence Officers are required to watch hundreds of videos and presentations every year with the latest Defense Tech, and they’re always the same…boring.
The Approach
There can be many concoctions that cure the typical “boring” video, but for this specific scenario, we decided upon three crucial elements, story, credibility, and cool-factor.
The Result
We received this email shortly after sending them the final cut…
”Team, this is fantastic” -
Life Happens | Dream On
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
Can we do it again? That pretty much sums up the challenge we were faced with when Life Happens came back to us after our first and second campaign with them.
The Approach
Without giving too much away, this time we decided to focus on the importance of the long term benefits of Life Insurance. Watch for yourself and see if we did the job ;). And while you’re at it, check out the 60 TV spot below!
The Result
We received this email shortly after sending them final files…
”We’ve been hearing phenomenal things from board members, company partners and agents as we share Dream On. Our board chair cried on Zoom when she saw it.”
Ellipse | Fragrances You Won’t Forget
Ellipse is a new kind of hand sanitizer with fragrances you won’t forget.
The Challenge
As we all know, hand sanitizer has been in high demand lately. So when Ellipse showed up at our door, metaphorically speaking, we were all ears to hear about their product. The neat thing about Ellipse is that they weren’t just jumping on the band wagon to make a quick buck. They genuinely saw a need for the public and wanted to target the younger generation to stay safe.
The Approach
Since our goal was to target a younger crowd, we knew that this video needed to have a lot of energy and good vibes. So, we decided to shoot both live-action and custom product photography that we could mash up into a punchy ad. Shooting the stills gave them multiple assets they could leverage in their marketing and beyond, as well as a powerful art directed look for the video that may not have been achieved otherwise.
The Result
Head over to Ellipse’s website to see for yourself!!!
Ring Central | All-In-One
RingCentral is the leading provider of global enterprise cloud communications and collaboration solutions - empowering teams to better serve their customers with all-in-one cloud phone, video conferencing, team messaging, contact center, and more.
Office Videos
The Challenge
RingCentral provides a plethora of solutions for a myriad of different audiences, so they came to us to help them tackle different videos for different offerings. The two main buckets are “RingCentral Office” and “RingCentral Customer Engagement.” When our team sat down to strategize a video plan with them, we wanted to find a way to get as much content for as many platforms as possible within their marketing scope. We needed to communicate the specific value their offerings were bringing to different audiences, while still making everything feel like one cohesive brand.
The Approach
In order to accomplish this, the creative team sat down and strategized an overall brand video approach and look. Since RingCentral serves an industry that is constantly changing and adapting, we needed creative that could be easily updated but still feel uniquely branded to them. Both main overview videos followed a similar structure of top-down live actions shots with devices and interaction, and then UI animated over and within after the shoot, so we didn’t lose any of the live action feel but were still able to swap out UI updates along the way.
Customer Engagement Videos
Working Remote Just Got Easier
