Tango | Two 2 Tango
Tango helps teams instantly document any online process so they can spend more time executing those processes.
The Challenge
Tango. Is. Back! We absolutely LOVED working with Tango on their past project! The biggest challenge was simply pushing ourselves to make the sequel even better.
The Approach
After throwing a whole lot of fun ideas at the wall, pushing pretty much every limit this scope allowed, and pulling a few strings, we were able to pull off another great tango video...with the help of Howie Mandel…yes, you read that right. Great guy, great voice…
The Result
…and it turned out to be another great video.
Coupa | Take Control
In short, Coupa helps finance leaders take control of their spending like a boss.
The Challenge
Honestly, Coupa’s biggest challenge before coming to us was finding the right partner to work with. We get it. Not every relationship works, but we were delighted to win them over enough to have them come back and ask for several more videos!
The Approach
Our approach on all of these videos was simple...listen to the client. Most of our clients want us to take the reins, but every now and then, there are clients who have a vision…and we admire that. What you see in these videos are a true collaboration of a client’s vision utilizing our creativity and execution.
The Results
Well, let’s just say it’s always affirming to hear clients ask how soon they can get their videos so they can launch them on social.
Oceania & Regent Cruise Lines | Brand Videos
We’re certain that no introduction is needed for Oceania & Regent Cruise Lines, but just in case, they are two of the top cruise lines known for putting your mind at ease while you relax on the seas.
The Challenge
These videos actually came about due to a series of videos we had previously done with Norwegian Cruise Lines, also a part of the same network of cruise lines. Norwegian was so impressed by our speed, accuracy, and sensitivity to the content in these videos, that they referred us to the Oceania and Regent departments. Oceania and Regent have similar aesthetics and messaging, so the challenge for us was mainly to create a series of videos that communicated the strict COVID guidelines, while still putting the traveler at ease about their upcoming time of R&R.
The Approach
COVID guidelines aren’t the easiest information to swallow these days, so we made sure to sprinkle as many relaxing and escape-like imagery throughout that reminded travelers of all the exciting things they have to look forward to.
The Result
Oceania & Regent were thrilled with how quickly and beautifully these turned out!
Ring Central | All-In-One
RingCentral is the leading provider of global enterprise cloud communications and collaboration solutions - empowering teams to better serve their customers with all-in-one cloud phone, video conferencing, team messaging, contact center, and more.
Office Videos
The Challenge
RingCentral provides a plethora of solutions for a myriad of different audiences, so they came to us to help them tackle different videos for different offerings. The two main buckets are “RingCentral Office” and “RingCentral Customer Engagement.” When our team sat down to strategize a video plan with them, we wanted to find a way to get as much content for as many platforms as possible within their marketing scope. We needed to communicate the specific value their offerings were bringing to different audiences, while still making everything feel like one cohesive brand.
The Approach
In order to accomplish this, the creative team sat down and strategized an overall brand video approach and look. Since RingCentral serves an industry that is constantly changing and adapting, we needed creative that could be easily updated but still feel uniquely branded to them. Both main overview videos followed a similar structure of top-down live actions shots with devices and interaction, and then UI animated over and within after the shoot, so we didn’t lose any of the live action feel but were still able to swap out UI updates along the way.
Customer Engagement Videos
Working Remote Just Got Easier
Eventbrite | The Socials
Eventbrite partners with VeracityColab to make engaging social animations.
Eventbrite is a fully customizable event planning platform with intuitive tools that help save time and increase event sales. It helps users easily create events and sell tickets online through fully customizable event pages.
The Challenge:
Eventbrite originally came to us in 2018 to us to produce a series of videos that drew marketers to specific content on their site - Pulse Reports, blog posts, articles - all full of information to help marketers and managers create event content with the greatest insight possible. All videos created for them are strategically placed on Facebook, Twitter, Instagram and LinkedIn in order to drive traffic to their site and engage viewers.
The Approach:
Taking the branding Eventbrite had created, we narrowed in on the key stories to tell and scripted short form content to make the value of information they were offering concise and clear. Each video has been created with one liners and call to actions that would intrigue the viewer to learn more, ultimately serving the key persuasion.
Once the standard square versions of the videos are set, we then are able to convert them into different aspect ratios to be utilized across multiple social channels.
The Results:
Since 2018, we have created dozens of social videos for Eventbrite, partnering with several different departments within the company. All social content is in the wild and driving viewers to their website daily! The process and system set in place for these short form videos has allowed us to work smoothly and efficiently to turn around content on tight timelines - equipping Eventbrite with valuable content ready to release to their audience.
Hectic | Get Started Freelancing
In short, Hectic is the way freelancers just getting started…get started freelancing.
The Challenge
Hectic was given the opportunity to try out Hulu’s new ad platform and they needed a video FAST! Like, a couple of weeks fast. And we were able to pull off a video in record time too! But then Hectic’s brand positioning changed and well, everything sorta went out the window. It was no one’s fault really, stuff like this happens in the start-up world, but when you’re put in a position to recreate an entirely new video from scratch in even less time, what do you do?
The Approach
You get creative, that’s what you do. What you see above was pulled off in such record time that some of us don’t even know how it happened.
The Results
A part of our mission statement is to “Delight Great Clients.” This client is a “Great client.” And we can honestly say that they were “Delighted.”
Onriva | Onboarding
Think of Onriva as the Amazon of flights, hotels, and cars.
The Challenge
Onriva was looking for something fresh, fun, and engaging to showcase their newly launched travel platform.
The Approach
In our opinion, the best way to create a video that is “fresh, fun, and engaging” is to showcase the personality and character of the brand itself. So, we asked a lot of questions like, “if your brand were an actor or actress, who would you be?” or “if your company played a sport, which one would that be and why?” It’s questions like these that really help a brand (especially a startup) find their identity. From there, our job was to find creative ways to bring those qualities to life through characterful VO and animation, visuals with personality, and sound design and music with just the right amount of drama.
The Result
After the final files were delivered, Onriva demanded a Zoom call with our entire team and their entire C-suite. We weren’t really sure what to expect, but then for like 10-15 minutes straight they did nothing but affirm and thank us for creating such a stellar video for their needs. We were absolutely blown away! Now that’s what we call a client for life!