Stories that move.
Every video we make is a custom solution for your brand.
There are thousands of different use cases for product marketing videos, but after working with hundreds of brands, we’ve noticed there are a few essentials.
Below are several essential videos that every marketing team needs to produce. This list should be enough to get your team thinking about how we can help you right away. Along the journey, our team will deliver custom strategies to implement, to tell your story, and drive product sales.
The Brand Video
This video emotionally connects the audience to the product or service that made it all possible. Your customer should be left saying, “People like me love this.” Brand Videos are usually anthemic in nature, moving the audience to forever link your product or service with a positive and powerful emotion.
Behind the Scenes Video
Sometimes the best way to reveal how your product or service sets it apart from the others is with a story-driven BTS (Behind the Scenes). When you have put meticulous care and countless hours into a product or service that uniquely solves a problem, the most powerful way to communicate that is often by giving your audience a peek behind the curtain.
Product Overview Video
Every great product needs to be explained in a way that is simple to the customer. The Product Overview Video unpacks the features and benefits so that the customer can learn more to make an informed decision.
Does it work? At the end of the day, that’s what every customer wants to know. There’s no better way to show how your product solves real-world problems for real-world people than a case study video. When prospective customers can see your product solve similar people’s problems, from start to finish, trust develops quickly, leading to more leads.
Case Study Video
How a Product Works Video
We want your customer to say, “People like me can use a product like this.” This can be achieved by walking the customer through real use cases and highlighting how the product actually works.
Testimonial Video
The Testimonial Video is a great way to build social trust. Your audience will quite literally say “Oh look, people like me use a product like this.” If you have “showcase customers,” it’s so important to highlight them so that you can build deep trust instantly with a similar customer who is making a buying decision.
Product Features Video
Your customers do a lot of research before buying. There’s a point in their journey when they want to know the specs. The Product Features video helps to clearly articulate the technology or expertise behind your design choices. This video can speak loudly to the quality of the product you’ve built. Is it robust? Will it hold up? Have they thought of everything? Your customers should be left saying, “People like me need to have features like these.”
Product Benefits Video
Your customers are real people with real problems. Most customers are willing to pay more for solutions that eliminate pain and increase efficiency, saving them time. When they watch a video that shows how your product will positively affect their real life, trust is built in a way that no other medium can deliver. Trust leads to sales and ultimately customer retention. Your customers will be left saying, “People like me need my problem solved like that.”
Product Videos Optimized for Social Media
Chances are your customers are on social media. It’s not enough to just cut down videos and throw them on Instagram or Twitter. Social videos must be crafted with each channel in mind, crafting the message, format, and tone in a custom way that meets your customers where they are at. Social videos are a great way to promote lead magnets or other materials that drive eyeballs to your product at the top of the funnel.
Sales Enablement Videos
The relationship between product marketers and the sales team is priceless. You’ve spent considerable hours creating the USP and product launch strategy and now it’s time for the sales team to clearly articulate those ideas to prospects and ultimately sell the product into the market. Communication is key and there’s no better way to keep it consistent than through the use of videos.