Product Brand Video

This video emotionally connects the audience to the app that made it all possible. Your customer should be left saying, “People like me, use a product like this.” Product Brand Videos are anthemic in nature, emotionally moving the audience to forever link your product with the solution to their pain.

Why a Product Exists Video

You’ve created something special that sets you apart from the competition, your Unique Selling Proposition (USP). To clearly articulate your USP, you must first engage your customers. The best way to engage your customers is to connect with them emotionally. The best way to connect to your customers emotionally is to tell a story. To tell the best story we work hard to understand your customers and what motivates them so we can speak to their pain point and articulate how your product uniquely reduces that pain. Your customers should be left saying “I have a problem and this product solves it.”

Product Overview Video

Every great product needs to be explained in a way that is simple to the customer. The Product Overview Video unpacks the features and benefits so that the customer can learn more to make an informed decision.

Case Study Video

Does it work? At the end of the day, that’s what every customer wants to know. There’s no better way to show how your product solves real-world problems for real-world people than a case study video. When prospective customers can see your product solve similar people’s problems, from start to finish, trust develops quickly, leading to more leads.

How a Product Works Video

We want your customer to say, “People like me can use a product like this.” This can be achieved by walking the customer through real use cases and highlighting how the product actually works.

Testimonial Video

The Testimonial Video is a great way to build social trust. Your audience will quite literally say “Oh look, people like me use a product like this.” If you have “showcase customers,” it’s so important to highlight them so that you can build deep trust instantly with a similar customer who is making a buying decision.

Product Features Video

Your customers do a lot of research before buying. There’s a point in their journey when they want to know the specs. The Product Features video helps to clearly articulate the technology or expertise behind your design choices. This video can speak loudly to the quality of the product you’ve built. Is it robust? Will it hold up? Have they thought of everything? Your customers should be left saying, “People like me need to have features like these.”

Product Benefits Video

Your customers are real people with real problems. Most customers are willing to pay more for solutions that eliminate pain and increase efficiency, saving them time. When they watch a video that shows how your product will positively affect their real life, trust is built in a way that no other medium can deliver. Trust leads to sales and ultimately customer retention. Your customers will be left saying, “People like me need my problem solved like that.”

Product Videos Optimized for Social Media

Chances are your customers are on social media. It’s not enough to just cut down videos and throw them on Instagram or Twitter. Social videos must be crafted with each channel in mind, crafting the message, format, and tone in a custom way that meets your customers where they are at. Social videos are a great way to promote lead magnets or other materials that drive eyeballs to your product at the top of the funnel.

Sales Enablement Videos

The relationship between product marketers and the sales team is priceless. You’ve spent considerable hours creating the USP and product launch strategy and now it’s time for the sales team to clearly articulate those ideas to prospects and ultimately sell the product into the market. Communication is key and there’s no better way to keep it consistent than through the use of videos.

If you need an expert video team to craft any of the above videos, or you have a unique need, please reach out to our team to talk.