Aisin | Product Features
Aisin is a global supplier of automotive components.
The Challenge
Aisin recently created a futuristic car navigation platform and they needed a fresh and relatable way to showcase all of its features so that both OEMs and individuals would take interest. No biggie, right? But then you start thinking, “wait a minute, car commercials require driving shots, with lots of locations, and hired traffic cops, permitting, blocking off streets, and money, money, and more money.” If this video were just focusing on one feature, some of those things might be doable, but five features?! Not to mention the fact that we needed to come up with a cohesive story that could clearly connect all the dots into one fluid narrative.
The Approach
First things first, we needed a futuristic concept. The problem with futuristic concepts however is that they often feel so detached from reality that people don’t actually believe them. The solution? Showcase the futuristic features solving the most mundane problems in life. We found that this approach helped balance out the believability and use of their product really well. Okay, but how do we solve for showcasing all 5 features? Well, since the biggest costs associated with producing a car commercial are all the driving shots, we needed to find a way to tell a story with little to no driving. At first this seemed impossible, but then we realized that people don’t actually use their navigation systems WHILE they’re en route, they use them to FIND the route. And THAT is when the possibilities started to open up for us on how to bring this video to life.
Also, as a part of our contract, Aisin requested 25 print and web-ready stills for their marketing purposes.
And of course, a few BTS!
The Result
Aisin will be the first to admit that this was a big and scary leap for them. They had never done anything to this level before, so we were very thankful for the trust they placed in us. And the great news is, they told us that we absolutely blew them away, and are already considering a few more videos in the future!
Masimo | MightySat Series
Masimo is the creator of MightySat – a fingertip pulse oximeter that measures your oxygen saturation, pulse rate, perfusion index, and pleth variability index so that athletes can discover what they’re body is telling them, and push themselves to perform at their peak potential.
The Challenge
Since most of the MightySat ads we created were high-intensity and serious in nature, Masimo requested we make this next ad more light-hearted and comical. Oh, and since the availability of certain talent was limited, we needed to concept, write, and shoot this in 10 days.
The Approach
Oftentimes, comedy is found in two very contrasting characters found on the same stage. In this case, the contrast was between that of a young, upcoming pro (Taylor Fritz), and an older, retired pro (Tommy Haas). The question we wanted our audience to ask was, “Does Tommy have what it takes?” Enjoy.
The Challenge
Similar to the Tommy Haas ad, Masimo needed a light-hearted commercial that focused on the benefits the MightySat can bring to retired athletes.
The Approach
What better way to showcase an effective product, than to see how it can help you overcome some young blood? Cue Daniela Hantuchova versus Coco Vandeweghe.
The Challenge
As our third installment in the Masimo series, we were tasked with spotlighting Taylor Fritz, an up and coming tennis star.
The Approach
We determined the best way to tell Taylor’s story and how it relates to the product was to showcase his desire to be number one, and how the MightySat is helping him do just that.
The Challenge
This was the second MightySat ad we created for Masimo, and they needed us to capitalize on how even the most aggressive players can hone their skills thanks to the MightySat.
The Approach
Let’s just put it this way… Coco Vandeweghe is a very passionate player, so anything that can help her control her passion is a major benefit.
The Challenge
This was our first MightySat National TV spot for Masimo. They came to us because they wanted something exciting that captured the Olympic spirit.
Approach
After learning that MightySat was sponsoring Olympian Dotsie Bausch, we chose to focus on what it takes to achieve Olympic success. And since we were targeting athletes, we knew that it wasn’t enough to simply speak athlete… we had to make ‘em feel it.
Life Happens | Dream On
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
Can we do it again? That pretty much sums up the challenge we were faced with when Life Happens came back to us after our first and second campaign with them.
The Approach
Without giving too much away, this time we decided to focus on the importance of the long term benefits of Life Insurance. Watch for yourself and see if we did the job ;). And while you’re at it, check out the 60 TV spot below!
The Result
We received this email shortly after sending them final files…
”We’ve been hearing phenomenal things from board members, company partners and agents as we share Dream On. Our board chair cried on Zoom when she saw it.”
Hectic | Get Started Freelancing
In short, Hectic is the way freelancers just getting started…get started freelancing.
The Challenge
Hectic was given the opportunity to try out Hulu’s new ad platform and they needed a video FAST! Like, a couple of weeks fast. And we were able to pull off a video in record time too! But then Hectic’s brand positioning changed and well, everything sorta went out the window. It was no one’s fault really, stuff like this happens in the start-up world, but when you’re put in a position to recreate an entirely new video from scratch in even less time, what do you do?
The Approach
You get creative, that’s what you do. What you see above was pulled off in such record time that some of us don’t even know how it happened.
The Results
A part of our mission statement is to “Delight Great Clients.” This client is a “Great client.” And we can honestly say that they were “Delighted.”