Schenley | Just In Time
Schenley is a cleaning product company that aims to make you more efficient so you can experience more of the things you really want to do.
The Challenge
A client in a different time zone. A brand still working through its identity. Products that weren’t quite finished. And a college film budget set out to accomplish a Hollywood idea. No complaints here! But this project was admittedly a doozy.
The Approach
Honestly sometimes the best approach when faced with a major task...is just a lot of good hard work. Every one on the Veracity team AND the client team worked all hours of the night and day to make this piece come to life. It was by no means easy, we want to be honest, but truly a product of collaboration and hard work.
The Result
A lot of laughs, a lot of tears, and a lot of lessons learned on how to make the next one even better!
Klacci | Fair Warning
Klacci is a global leader in manufacturing a wide range of custom and standard door lock systems for today’s modern world.
The Challenge
Klacci needed to make their audience FEEL the benefit of their products.
The Approach
We knew that if our goal was to make Klacci’s audience FEEL something, then we needed to come up with two different ideas that best put the audience in a place to EXPERIENCE that feeling. The idea of a school shooting was a major risk, for sure, but if handled with care, it also delivered the biggest payoff. As for the hotel idea, we were inspired by the current trend of “skipping the counter” to get to your room. But for us, the real magic of these videos is what happens during “bullet time.” You see, we’re often tasked with delivering both emotion AND information. Placing the “bullet time” scenes in the middle of the narratives not only created a cliffhanger approach that ensured audiences would stick around to see what happened, but it communicated the technical information in a way that only added to the confidence of the product being able to do it’s job.
The Result
Klacci. Was. Stoked! No seriously, they loved it so much they not only came back for more work, but they asked us to both NAME and LOGO DESIGN their product seen below, and showcased in the hotel video above.
Name + Logo Design
Kii: [kee]
An alternate spelling of “key” that communicates intelligent internet capabilities.
Used in a sentence: “So, why not skip the wait by putting the control in the hands of your guests with Kii...by Klacci.”
Masimo | MightySat Series
Masimo is the creator of MightySat – a fingertip pulse oximeter that measures your oxygen saturation, pulse rate, perfusion index, and pleth variability index so that athletes can discover what they’re body is telling them, and push themselves to perform at their peak potential.
The Challenge
Since most of the MightySat ads we created were high-intensity and serious in nature, Masimo requested we make this next ad more light-hearted and comical. Oh, and since the availability of certain talent was limited, we needed to concept, write, and shoot this in 10 days.
The Approach
Oftentimes, comedy is found in two very contrasting characters found on the same stage. In this case, the contrast was between that of a young, upcoming pro (Taylor Fritz), and an older, retired pro (Tommy Haas). The question we wanted our audience to ask was, “Does Tommy have what it takes?” Enjoy.
The Challenge
Similar to the Tommy Haas ad, Masimo needed a light-hearted commercial that focused on the benefits the MightySat can bring to retired athletes.
The Approach
What better way to showcase an effective product, than to see how it can help you overcome some young blood? Cue Daniela Hantuchova versus Coco Vandeweghe.
The Challenge
As our third installment in the Masimo series, we were tasked with spotlighting Taylor Fritz, an up and coming tennis star.
The Approach
We determined the best way to tell Taylor’s story and how it relates to the product was to showcase his desire to be number one, and how the MightySat is helping him do just that.
The Challenge
This was the second MightySat ad we created for Masimo, and they needed us to capitalize on how even the most aggressive players can hone their skills thanks to the MightySat.
The Approach
Let’s just put it this way… Coco Vandeweghe is a very passionate player, so anything that can help her control her passion is a major benefit.
The Challenge
This was our first MightySat National TV spot for Masimo. They came to us because they wanted something exciting that captured the Olympic spirit.
Approach
After learning that MightySat was sponsoring Olympian Dotsie Bausch, we chose to focus on what it takes to achieve Olympic success. And since we were targeting athletes, we knew that it wasn’t enough to simply speak athlete… we had to make ‘em feel it.
eBay | Today Is Yours
The Challenge
No matter how old you are, how experienced you are, the first day of a new job is always going to come with a whole mix of emotions. eBay came to us to make a video that welcomes their new team members and let’s them know, the day is theirs to seize.
The Approach
For something so universal, it felt only right to approach the video in a way that was conversational and relatable, and put the viewer at ease knowing eBay was the place for them. When pitching the concept, our client actually started crying, so we knew we were on to something good. The rest was brought to life by the employees at eBay and Stubhub at their different locations, helping the video be an authentic reflection of what the new employees would experience.
The Result
This continues to be a client, and an agency, favorite video. They are still using this in their on-boarding materials and constantly making new hires feel welcomed and inspired to take on what the future has for them.
Life Happens | Live On
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
The folks at Life Happens weren’t interested in metrics, they needed a video that hit the emotions.
The Approach
Much of our inspiration came from Life Happens previous campaign tagline, “Life insurance isn’t for the people who die. It’s for the people who live.” A strong and true statement, but we knew we could take it further. The real benefit of life insurance is that it enables your loved ones to “live on” after you’ve passed. That was the message we wanted to communicate, and the following is how we developed the idea…
Imagine for a moment that you’ve passed on. Would you want your loved ones to continue in misery? Or would you want them to continue on living life? The latter of course! The more we thought about this, the more we thought about all the important life lessons that parents pass on to their children to ensure their kids not only live on, but live well. And that’s when we started to imagine a story of a father reading to his daughter. But to really drive home the point, we knew that there had to be some sort of a twist…a positive one where the audience didn’t just walk away sad, but encouraged to do the same for their loved ones.
The Execution
In order to successfully tell this story, it was vitally important that the daughter never acknowledge the presence of her father…because remember, he’s not actually there. Working with child actors can make this a difficult feat, but that’s why you ALWAYS bring candy to set. ;)
We also spent a lot of time writing and designing the “Life is for Living” children’s book. Not only did it provide our little actress with something to focus on, but it provided Life Happens with a resource that they could then offer to families with children who have lost a parent or guardian.
We even created a 30 sec teaser that Life Happens is currently using as pre-roll.
The Result
"Holy smokes it’s killer!!!"
"Wow. Tingles…this is AMAZING."
"Literally cried! That was great. Maybe too close to home - pictured my daughter."
Plus, last we checked, our view count was half a million. :)
“Just wanted to let you know that the video is a home run! We’ve been showing it at meetings, trade conferences and in eblasts. People are tearing up; people are reaching out to talk to us about it and the list goes on. Thanks again on a job well done!”