Masimo | MightySat Series

Masimo is the creator of MightySat – a fingertip pulse oximeter that measures your oxygen saturation, pulse rate, perfusion index, and pleth variability index so that athletes can discover what they’re body is telling them, and push themselves to perform at their peak potential.

The Challenge

Since most of the MightySat ads we created were high-intensity and serious in nature, Masimo requested we make this next ad more light-hearted and comical. Oh, and since the availability of certain talent was limited, we needed to concept, write, and shoot this in 10 days.

The Approach

Oftentimes, comedy is found in two very contrasting characters found on the same stage. In this case, the contrast was between that of a young, upcoming pro (Taylor Fritz), and an older, retired pro (Tommy Haas). The question we wanted our audience to ask was, “Does Tommy have what it takes?” Enjoy.

The Challenge

Similar to the Tommy Haas ad, Masimo needed a light-hearted commercial that focused on the benefits the MightySat can bring to retired athletes.

The Approach

What better way to showcase an effective product, than to see how it can help you overcome some young blood? Cue Daniela Hantuchova versus Coco Vandeweghe.

The Challenge

As our third installment in the Masimo series, we were tasked with spotlighting Taylor Fritz, an up and coming tennis star.

The Approach

We determined the best way to tell Taylor’s story and how it relates to the product was to showcase his desire to be number one, and how the MightySat is helping him do just that.

Masimo is the creator of MightySat – a fingertip pulse oximeter that measures your oxygen saturation, pulse rate, perfusion index, and pleth variability index so that athletes can discover what they’re body is telling them, and push themselves to perform at their peak potential. CHALLENGE This was our third MightySat TV ad. Much like the first and second spot, it needed to fit the mold of its previous counterparts, but still carry its own personality. APPROACH Perhaps the most powerful thing about the MightySat is the fact that it’s simple. Just one device is all an athlete needs to know exactly what their body is up to, so they can push themselves to uncover what they’re truly capable of. That being the case, it made the most sense to showcase the power of one via an upcoming tennis star aiming to one day be… number one. Go get ’em, Taylor Fritz.

The Challenge

This was the second MightySat ad we created for Masimo, and they needed us to capitalize on how even the most aggressive players can hone their skills thanks to the MightySat.

The Approach

Let’s just put it this way… Coco Vandeweghe is a very passionate player, so anything that can help her control her passion is a major benefit.

We’d been itching to make another MightySat™ video, so when the call finally came, we immediately got to work. This time the spotlight was on Coco Vandeweghe – a powerful tennis player who’s isn’t afraid to show her personality on the court. Our goal was to find the relationship between Coco and the MightySat™, and after many dedicated hours of watching her play, we finally came up with one simple idea… control. To us, control means everything in the athletic arena. If you can’t control yourself, you’ll never control the game. And that’s where the MightySat comes in. It tells Coco where she’s at, if she needs to push harder, or if she needs to hold back. And in the world of a professional athlete, those little indicators can make all the difference. See the project on our website at veracitycolab.com/work/masimo-control/

The Challenge

This was our first MightySat National TV spot for Masimo. They came to us because they wanted something exciting that captured the Olympic spirit.

Approach

After learning that MightySat was sponsoring Olympian Dotsie Bausch, we chose to focus on what it takes to achieve Olympic success. And since we were targeting athletes, we knew that it wasn’t enough to simply speak athlete… we had to make ‘em feel it.

Breathe. Push. Peddle. Repeat. You can’t just speak athlete… you gotta make 'em feel it.