Schenley | Just In Time
Schenley is a cleaning product company that aims to make you more efficient so you can experience more of the things you really want to do.
The Challenge
A client in a different time zone. A brand still working through its identity. Products that weren’t quite finished. And a college film budget set out to accomplish a Hollywood idea. No complaints here! But this project was admittedly a doozy.
The Approach
Honestly sometimes the best approach when faced with a major task...is just a lot of good hard work. Every one on the Veracity team AND the client team worked all hours of the night and day to make this piece come to life. It was by no means easy, we want to be honest, but truly a product of collaboration and hard work.
The Result
A lot of laughs, a lot of tears, and a lot of lessons learned on how to make the next one even better!
simplehuman | Sensor Mirror Hi-Fi
simplehuman designs everyday tools to help people be more efficient at home. We’ve produced live action and animated videos for simplehuman across multiple product categories.
The Challenge
The latest simplehuman mirror is not only a great mirror… it’s the ultimate makeup workstation, complete with a built-in, Alexa-enabled, high-fidelity speaker. Our task was to quickly show the uncompromising quality that simplehuman brought to both the light and speaker components of this product.
The Approach
From early in the project, 3D product animation was a clear winner, for which technique would show the mirror’s features clearly. This project began as a more features-based video, but we eventually learned that there were really only two main points that viewers needed to take away from watching this video. First, the mirror’s light has excellent quality, bringing out every shade in the makeup. Second, the included smart speaker brings hi-fidelity sound to your routine.
With those two points in hand, we knew we needed to visualize each of these things in a memorable way. Because neither light nor sound is directly visible, we developed ways to show the rays and pulses of these phenomena, as they spread out from the mirror. For the light, we knew there had to be a subtle, shimmering colorfulness to the rays, to represent the full-spectrum output. For the sound, we showed exaggerated waves on the ground in an elegant and colorful way, that ties it subtly with how the rays emanated from the light ring.
The Results
This video aided the sensor mirror hi-fi’s launch, and simplehuman plans to use additional variations of the video to drive sales on social platforms, including vertical versions for Instagram and Facebook stories.
Aisin | Product Features
Aisin is a global supplier of automotive components.
The Challenge
Aisin recently created a futuristic car navigation platform and they needed a fresh and relatable way to showcase all of its features so that both OEMs and individuals would take interest. No biggie, right? But then you start thinking, “wait a minute, car commercials require driving shots, with lots of locations, and hired traffic cops, permitting, blocking off streets, and money, money, and more money.” If this video were just focusing on one feature, some of those things might be doable, but five features?! Not to mention the fact that we needed to come up with a cohesive story that could clearly connect all the dots into one fluid narrative.
The Approach
First things first, we needed a futuristic concept. The problem with futuristic concepts however is that they often feel so detached from reality that people don’t actually believe them. The solution? Showcase the futuristic features solving the most mundane problems in life. We found that this approach helped balance out the believability and use of their product really well. Okay, but how do we solve for showcasing all 5 features? Well, since the biggest costs associated with producing a car commercial are all the driving shots, we needed to find a way to tell a story with little to no driving. At first this seemed impossible, but then we realized that people don’t actually use their navigation systems WHILE they’re en route, they use them to FIND the route. And THAT is when the possibilities started to open up for us on how to bring this video to life.
Also, as a part of our contract, Aisin requested 25 print and web-ready stills for their marketing purposes.
And of course, a few BTS!
The Result
Aisin will be the first to admit that this was a big and scary leap for them. They had never done anything to this level before, so we were very thankful for the trust they placed in us. And the great news is, they told us that we absolutely blew them away, and are already considering a few more videos in the future!
Masimo | MightySat Series
Masimo is the creator of MightySat – a fingertip pulse oximeter that measures your oxygen saturation, pulse rate, perfusion index, and pleth variability index so that athletes can discover what they’re body is telling them, and push themselves to perform at their peak potential.
The Challenge
Since most of the MightySat ads we created were high-intensity and serious in nature, Masimo requested we make this next ad more light-hearted and comical. Oh, and since the availability of certain talent was limited, we needed to concept, write, and shoot this in 10 days.
The Approach
Oftentimes, comedy is found in two very contrasting characters found on the same stage. In this case, the contrast was between that of a young, upcoming pro (Taylor Fritz), and an older, retired pro (Tommy Haas). The question we wanted our audience to ask was, “Does Tommy have what it takes?” Enjoy.
The Challenge
Similar to the Tommy Haas ad, Masimo needed a light-hearted commercial that focused on the benefits the MightySat can bring to retired athletes.
The Approach
What better way to showcase an effective product, than to see how it can help you overcome some young blood? Cue Daniela Hantuchova versus Coco Vandeweghe.
The Challenge
As our third installment in the Masimo series, we were tasked with spotlighting Taylor Fritz, an up and coming tennis star.
The Approach
We determined the best way to tell Taylor’s story and how it relates to the product was to showcase his desire to be number one, and how the MightySat is helping him do just that.
The Challenge
This was the second MightySat ad we created for Masimo, and they needed us to capitalize on how even the most aggressive players can hone their skills thanks to the MightySat.
The Approach
Let’s just put it this way… Coco Vandeweghe is a very passionate player, so anything that can help her control her passion is a major benefit.
The Challenge
This was our first MightySat National TV spot for Masimo. They came to us because they wanted something exciting that captured the Olympic spirit.
Approach
After learning that MightySat was sponsoring Olympian Dotsie Bausch, we chose to focus on what it takes to achieve Olympic success. And since we were targeting athletes, we knew that it wasn’t enough to simply speak athlete… we had to make ‘em feel it.
Coupa | Take Control
In short, Coupa helps finance leaders take control of their spending like a boss.
The Challenge
Honestly, Coupa’s biggest challenge before coming to us was finding the right partner to work with. We get it. Not every relationship works, but we were delighted to win them over enough to have them come back and ask for several more videos!
The Approach
Our approach on all of these videos was simple...listen to the client. Most of our clients want us to take the reins, but every now and then, there are clients who have a vision…and we admire that. What you see in these videos are a true collaboration of a client’s vision utilizing our creativity and execution.
The Results
Well, let’s just say it’s always affirming to hear clients ask how soon they can get their videos so they can launch them on social.
Ellipse | Fragrances You Won’t Forget
Ellipse is a new kind of hand sanitizer with fragrances you won’t forget.
The Challenge
As we all know, hand sanitizer has been in high demand lately. So when Ellipse showed up at our door, metaphorically speaking, we were all ears to hear about their product. The neat thing about Ellipse is that they weren’t just jumping on the band wagon to make a quick buck. They genuinely saw a need for the public and wanted to target the younger generation to stay safe.
The Approach
Since our goal was to target a younger crowd, we knew that this video needed to have a lot of energy and good vibes. So, we decided to shoot both live-action and custom product photography that we could mash up into a punchy ad. Shooting the stills gave them multiple assets they could leverage in their marketing and beyond, as well as a powerful art directed look for the video that may not have been achieved otherwise.
The Result
Head over to Ellipse’s website to see for yourself!!!
Thermo Fischer Scientific | DNA Analysis
Thermo Fisher Scientific’s line of qPCR products has helped scientists and researchers for decades by providing tools for real-time amplification and analysis of DNA samples.
The Challenge
We’ve done a lot of videos for Thermo Fisher, but this was truly the first time we were asked to push the emotions and really make their audience “feel” something. That wasn’t the hard part. The hard part was finding the emotional connection between someone who works in a lab all day with people in the outside world.
The Approach
It’s funny because it’s always the simplest storyline that makes the most sense and hits the hardest. After several iterations of the narrative, we realized that we just needed to tell a story about a woman whose work matters. And even though she may never see the result of her hard work, what matters is that the audience sees it, because THAT, is ultimately what we needed to achieve.
The Result
Lots of tears from the Thermo Fisher team saying things like, “finally, someone gets the hard work we do every day,” and lots of views on their YouTube page, which we are sure has resulted in LOTS of engagement with their brand.