simplehuman | Sensor Mirror Hi-Fi
simplehuman designs everyday tools to help people be more efficient at home. We’ve produced live action and animated videos for simplehuman across multiple product categories.
The Challenge
The latest simplehuman mirror is not only a great mirror… it’s the ultimate makeup workstation, complete with a built-in, Alexa-enabled, high-fidelity speaker. Our task was to quickly show the uncompromising quality that simplehuman brought to both the light and speaker components of this product.
The Approach
From early in the project, 3D product animation was a clear winner, for which technique would show the mirror’s features clearly. This project began as a more features-based video, but we eventually learned that there were really only two main points that viewers needed to take away from watching this video. First, the mirror’s light has excellent quality, bringing out every shade in the makeup. Second, the included smart speaker brings hi-fidelity sound to your routine.
With those two points in hand, we knew we needed to visualize each of these things in a memorable way. Because neither light nor sound is directly visible, we developed ways to show the rays and pulses of these phenomena, as they spread out from the mirror. For the light, we knew there had to be a subtle, shimmering colorfulness to the rays, to represent the full-spectrum output. For the sound, we showed exaggerated waves on the ground in an elegant and colorful way, that ties it subtly with how the rays emanated from the light ring.
The Results
This video aided the sensor mirror hi-fi’s launch, and simplehuman plans to use additional variations of the video to drive sales on social platforms, including vertical versions for Instagram and Facebook stories.
Modern Intelligence | Cutlass - The Future of Defense
Modern Intelligence is the the new standard for Artificial Intelligence in Defense.
The Challenge
The folks at Modern Intelligence came to us with a problem. They had just created an amazing new product and wanted to present it to the DoD. But they knew that Intelligence Officers are required to watch hundreds of videos and presentations every year with the latest Defense Tech, and they’re always the same…boring.
The Approach
There can be many concoctions that cure the typical “boring” video, but for this specific scenario, we decided upon three crucial elements, story, credibility, and cool-factor.
The Result
We received this email shortly after sending them the final cut…
”Team, this is fantastic” -
Ellipse | Fragrances You Won’t Forget
Ellipse is a new kind of hand sanitizer with fragrances you won’t forget.
The Challenge
As we all know, hand sanitizer has been in high demand lately. So when Ellipse showed up at our door, metaphorically speaking, we were all ears to hear about their product. The neat thing about Ellipse is that they weren’t just jumping on the band wagon to make a quick buck. They genuinely saw a need for the public and wanted to target the younger generation to stay safe.
The Approach
Since our goal was to target a younger crowd, we knew that this video needed to have a lot of energy and good vibes. So, we decided to shoot both live-action and custom product photography that we could mash up into a punchy ad. Shooting the stills gave them multiple assets they could leverage in their marketing and beyond, as well as a powerful art directed look for the video that may not have been achieved otherwise.
The Result
Head over to Ellipse’s website to see for yourself!!!