Adobe | CMO.COM
Adobe’s CMO.com film spotlights the bold intersection of creativity and data — where imagination fuels measurable impact. It’s a sleek call to marketers to lead with vision, break boundaries, and turn ideas into results.
You’re most likely familiar with Adobe, but if you’re not, they create software that pretty much changes the world.
The Challenge
Adobe came to us with two challenges: They needed a video that introduced their marketplace for Chief Marketing Officers in a conceptually creative, beautifully executed, and wholly informative way… and they needed it in a week.
The Approach
A ball. No, a dot. That was the original idea. But not just any dot. A moving dot in a sort of Rube Goldberg Machine. Why? Because when you’re attempting to communicate A LOT of information, you need a guide, something to follow. We knew that if we could keep our audience watching the journey of a ball, I mean a dot, then we could touch on all the great offerings that CMO DOT COM has to offer without them clicking away. Mix in a few moments of tension, delight, and beautifully minimal design, and you’ve got something going on.
The Results
After letting us know how satisfied they were with the video and how successful the video had performed, they ended up implementing some our design, and yes, the DOT into their web experience and logo. Quite the compliment.
Adobe liked the first project so much that they asked us to follow it up with a similar video describing statistics about CMOs. This time around, we brought more life and character to our friendly red dot, representing quirky facts about CMOs and their world.
The main KPI that we measured for this campaign was the engagement rate. We’re proud to report that an average viewer was likely to engage with this video for 85% of it’s length or more. It was important to keep the audience engaged the entire time so that they could comprehend the entire value proposition of Adobe CMO. Mission accomplished.
CMO Stats
Apex | Conference Opener
The Apex Expo is an annual conference for the Airline Passenger Experience Association.
The Challenge
When Post Modern Group approached us to create something for their client, Apex, they knew 2012 was a big year for them, so they wanted something different to open their annual conference.
The Approach
Pulling inspiration from Catch Me if You Can and adding in a little Parisian flair (two things we think of when airplanes and traveling are involved) always does the trick.
Intuit | ONE
In short, Intuit is the one-stop-shop for the best financial SaaS platforms for both business and personal.
The Challenge
A lot of people know the name TurboTax. A lot of people know the name Quickbooks. And a lot of people know the names Mint and ProConnect. But not a lot of people know that all of those brands fit under the umbrella of Intuit. That was their problem…and they needed us to fix it.
The Approach
Intuit had already been working on their rebrand to help people see the design similarities between their brands, so it was on us to bring those to life and reveal the connective tissue between each one. That being the case, it only made sense to dive back into the draft designs and show the transformation of each logo in the same style. This project was a true delight from start to finish and Intuit was equally delighted with the result!
Tango | Two 2 Tango
Tango helps teams instantly document any online process so they can spend more time executing those processes.
The Challenge
Tango. Is. Back! We absolutely LOVED working with Tango on their past project! The biggest challenge was simply pushing ourselves to make the sequel even better.
The Approach
After throwing a whole lot of fun ideas at the wall, pushing pretty much every limit this scope allowed, and pulling a few strings, we were able to pull off another great tango video...with the help of Howie Mandel…yes, you read that right. Great guy, great voice…
The Result
…and it turned out to be another great video.
Coupa | Take Control
In short, Coupa helps finance leaders take control of their spending like a boss.
The Challenge
Honestly, Coupa’s biggest challenge before coming to us was finding the right partner to work with. We get it. Not every relationship works, but we were delighted to win them over enough to have them come back and ask for several more videos!
The Approach
Our approach on all of these videos was simple...listen to the client. Most of our clients want us to take the reins, but every now and then, there are clients who have a vision…and we admire that. What you see in these videos are a true collaboration of a client’s vision utilizing our creativity and execution.
The Results
Well, let’s just say it’s always affirming to hear clients ask how soon they can get their videos so they can launch them on social.
Oceania & Regent Cruise Lines | Brand Videos
We’re certain that no introduction is needed for Oceania & Regent Cruise Lines, but just in case, they are two of the top cruise lines known for putting your mind at ease while you relax on the seas.
The Challenge
These videos actually came about due to a series of videos we had previously done with Norwegian Cruise Lines, also a part of the same network of cruise lines. Norwegian was so impressed by our speed, accuracy, and sensitivity to the content in these videos, that they referred us to the Oceania and Regent departments. Oceania and Regent have similar aesthetics and messaging, so the challenge for us was mainly to create a series of videos that communicated the strict COVID guidelines, while still putting the traveler at ease about their upcoming time of R&R.
The Approach
COVID guidelines aren’t the easiest information to swallow these days, so we made sure to sprinkle as many relaxing and escape-like imagery throughout that reminded travelers of all the exciting things they have to look forward to.
The Result
Oceania & Regent were thrilled with how quickly and beautifully these turned out!
Modern Intelligence | Cutlass - The Future of Defense
Modern Intelligence is the the new standard for Artificial Intelligence in Defense.
The Challenge
The folks at Modern Intelligence came to us with a problem. They had just created an amazing new product and wanted to present it to the DoD. But they knew that Intelligence Officers are required to watch hundreds of videos and presentations every year with the latest Defense Tech, and they’re always the same…boring.
The Approach
There can be many concoctions that cure the typical “boring” video, but for this specific scenario, we decided upon three crucial elements, story, credibility, and cool-factor.
The Result
We received this email shortly after sending them the final cut…
”Team, this is fantastic” -
Ring Central | All-In-One
RingCentral is the leading provider of global enterprise cloud communications and collaboration solutions - empowering teams to better serve their customers with all-in-one cloud phone, video conferencing, team messaging, contact center, and more.
Office Videos
The Challenge
RingCentral provides a plethora of solutions for a myriad of different audiences, so they came to us to help them tackle different videos for different offerings. The two main buckets are “RingCentral Office” and “RingCentral Customer Engagement.” When our team sat down to strategize a video plan with them, we wanted to find a way to get as much content for as many platforms as possible within their marketing scope. We needed to communicate the specific value their offerings were bringing to different audiences, while still making everything feel like one cohesive brand.
The Approach
In order to accomplish this, the creative team sat down and strategized an overall brand video approach and look. Since RingCentral serves an industry that is constantly changing and adapting, we needed creative that could be easily updated but still feel uniquely branded to them. Both main overview videos followed a similar structure of top-down live actions shots with devices and interaction, and then UI animated over and within after the shoot, so we didn’t lose any of the live action feel but were still able to swap out UI updates along the way.
Customer Engagement Videos
Working Remote Just Got Easier
Eventbrite | The Socials
Eventbrite partners with VeracityColab to make engaging social animations.
Eventbrite is a fully customizable event planning platform with intuitive tools that help save time and increase event sales. It helps users easily create events and sell tickets online through fully customizable event pages.
The Challenge:
Eventbrite originally came to us in 2018 to us to produce a series of videos that drew marketers to specific content on their site - Pulse Reports, blog posts, articles - all full of information to help marketers and managers create event content with the greatest insight possible. All videos created for them are strategically placed on Facebook, Twitter, Instagram and LinkedIn in order to drive traffic to their site and engage viewers.
The Approach:
Taking the branding Eventbrite had created, we narrowed in on the key stories to tell and scripted short form content to make the value of information they were offering concise and clear. Each video has been created with one liners and call to actions that would intrigue the viewer to learn more, ultimately serving the key persuasion.
Once the standard square versions of the videos are set, we then are able to convert them into different aspect ratios to be utilized across multiple social channels.
The Results:
Since 2018, we have created dozens of social videos for Eventbrite, partnering with several different departments within the company. All social content is in the wild and driving viewers to their website daily! The process and system set in place for these short form videos has allowed us to work smoothly and efficiently to turn around content on tight timelines - equipping Eventbrite with valuable content ready to release to their audience.
Current | The Everything Lighting System
Current is a powerhouse in the realm of lighting and controls for indoor, outdoor, and everything in between.
The Challenge
Current had just completely refreshed their brand...so naturally, they needed a brand video. But not just your typical “oh I get it” ukulele background music explainer video, they wanted something bold, vibrant, colorful, and as unique as their new logo mark…oh and it had to be completely monochromatic.
The Approach
How in the world do you make a video “vibrant” and “colorful” when you can only use black, white, and grey? That was our task. The solution is what you see above. Enjoy :)
The Result
Onriva | Onboarding
Think of Onriva as the Amazon of flights, hotels, and cars.
The Challenge
Onriva was looking for something fresh, fun, and engaging to showcase their newly launched travel platform.
The Approach
In our opinion, the best way to create a video that is “fresh, fun, and engaging” is to showcase the personality and character of the brand itself. So, we asked a lot of questions like, “if your brand were an actor or actress, who would you be?” or “if your company played a sport, which one would that be and why?” It’s questions like these that really help a brand (especially a startup) find their identity. From there, our job was to find creative ways to bring those qualities to life through characterful VO and animation, visuals with personality, and sound design and music with just the right amount of drama.
The Result
After the final files were delivered, Onriva demanded a Zoom call with our entire team and their entire C-suite. We weren’t really sure what to expect, but then for like 10-15 minutes straight they did nothing but affirm and thank us for creating such a stellar video for their needs. We were absolutely blown away! Now that’s what we call a client for life!