Adobe | CMO.COM
Adobe’s CMO.com film spotlights the bold intersection of creativity and data — where imagination fuels measurable impact. It’s a sleek call to marketers to lead with vision, break boundaries, and turn ideas into results.
You’re most likely familiar with Adobe, but if you’re not, they create software that pretty much changes the world.
The Challenge
Adobe came to us with two challenges: They needed a video that introduced their marketplace for Chief Marketing Officers in a conceptually creative, beautifully executed, and wholly informative way… and they needed it in a week.
The Approach
A ball. No, a dot. That was the original idea. But not just any dot. A moving dot in a sort of Rube Goldberg Machine. Why? Because when you’re attempting to communicate A LOT of information, you need a guide, something to follow. We knew that if we could keep our audience watching the journey of a ball, I mean a dot, then we could touch on all the great offerings that CMO DOT COM has to offer without them clicking away. Mix in a few moments of tension, delight, and beautifully minimal design, and you’ve got something going on.
The Results
After letting us know how satisfied they were with the video and how successful the video had performed, they ended up implementing some our design, and yes, the DOT into their web experience and logo. Quite the compliment.
Adobe liked the first project so much that they asked us to follow it up with a similar video describing statistics about CMOs. This time around, we brought more life and character to our friendly red dot, representing quirky facts about CMOs and their world.
The main KPI that we measured for this campaign was the engagement rate. We’re proud to report that an average viewer was likely to engage with this video for 85% of it’s length or more. It was important to keep the audience engaged the entire time so that they could comprehend the entire value proposition of Adobe CMO. Mission accomplished.
CMO Stats
Tango | Two 2 Tango
Tango helps teams instantly document any online process so they can spend more time executing those processes.
The Challenge
Tango. Is. Back! We absolutely LOVED working with Tango on their past project! The biggest challenge was simply pushing ourselves to make the sequel even better.
The Approach
After throwing a whole lot of fun ideas at the wall, pushing pretty much every limit this scope allowed, and pulling a few strings, we were able to pull off another great tango video...with the help of Howie Mandel…yes, you read that right. Great guy, great voice…
The Result
…and it turned out to be another great video.
Current | The Everything Lighting System
Current is a powerhouse in the realm of lighting and controls for indoor, outdoor, and everything in between.
The Challenge
Current had just completely refreshed their brand...so naturally, they needed a brand video. But not just your typical “oh I get it” ukulele background music explainer video, they wanted something bold, vibrant, colorful, and as unique as their new logo mark…oh and it had to be completely monochromatic.
The Approach
How in the world do you make a video “vibrant” and “colorful” when you can only use black, white, and grey? That was our task. The solution is what you see above. Enjoy :)