Hectic | Get Started Freelancing

Adobe's challenge to create a video introducing their marketplace for CMO's came with two challenges. It had to be conceptually creative, beautifully executed and informative (after all this is the company that created Photoshop, Illustrator and Premiere - among others). Secondly, it had to be done in a week. We love these challenges and they loved the end product. See more about the project and watch the second video here: http://www.veracitycolab.com/work/adobe-cmo-videos/

In short, Hectic is the way freelancers just getting started…get started freelancing.

The Challenge

Hectic was given the opportunity to try out Hulu’s new ad platform and they needed a video FAST! Like, a couple of weeks fast. And we were able to pull off a video in record time too! But then Hectic’s brand positioning changed and well, everything sorta went out the window. It was no one’s fault really, stuff like this happens in the start-up world, but when you’re put in a position to recreate an entirely new video from scratch in even less time, what do you do?

The Approach

You get creative, that’s what you do. What you see above was pulled off in such record time that some of us don’t even know how it happened.

The Results

A part of our mission statement is to “Delight Great Clients.” This client is a “Great client.” And we can honestly say that they were “Delighted.”