eBay | Today Is Yours
The Challenge
No matter how old you are, how experienced you are, the first day of a new job is always going to come with a whole mix of emotions. eBay came to us to make a video that welcomes their new team members and let’s them know, the day is theirs to seize.
The Approach
For something so universal, it felt only right to approach the video in a way that was conversational and relatable, and put the viewer at ease knowing eBay was the place for them. When pitching the concept, our client actually started crying, so we knew we were on to something good. The rest was brought to life by the employees at eBay and Stubhub at their different locations, helping the video be an authentic reflection of what the new employees would experience.
The Result
This continues to be a client, and an agency, favorite video. They are still using this in their on-boarding materials and constantly making new hires feel welcomed and inspired to take on what the future has for them.
Coupa | Take Control
In short, Coupa helps finance leaders take control of their spending like a boss.
The Challenge
Honestly, Coupa’s biggest challenge before coming to us was finding the right partner to work with. We get it. Not every relationship works, but we were delighted to win them over enough to have them come back and ask for several more videos!
The Approach
Our approach on all of these videos was simple...listen to the client. Most of our clients want us to take the reins, but every now and then, there are clients who have a vision…and we admire that. What you see in these videos are a true collaboration of a client’s vision utilizing our creativity and execution.
The Results
Well, let’s just say it’s always affirming to hear clients ask how soon they can get their videos so they can launch them on social.
Life Happens | Live On
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
The folks at Life Happens weren’t interested in metrics, they needed a video that hit the emotions.
The Approach
Much of our inspiration came from Life Happens previous campaign tagline, “Life insurance isn’t for the people who die. It’s for the people who live.” A strong and true statement, but we knew we could take it further. The real benefit of life insurance is that it enables your loved ones to “live on” after you’ve passed. That was the message we wanted to communicate, and the following is how we developed the idea…
Imagine for a moment that you’ve passed on. Would you want your loved ones to continue in misery? Or would you want them to continue on living life? The latter of course! The more we thought about this, the more we thought about all the important life lessons that parents pass on to their children to ensure their kids not only live on, but live well. And that’s when we started to imagine a story of a father reading to his daughter. But to really drive home the point, we knew that there had to be some sort of a twist…a positive one where the audience didn’t just walk away sad, but encouraged to do the same for their loved ones.
The Execution
In order to successfully tell this story, it was vitally important that the daughter never acknowledge the presence of her father…because remember, he’s not actually there. Working with child actors can make this a difficult feat, but that’s why you ALWAYS bring candy to set. ;)
We also spent a lot of time writing and designing the “Life is for Living” children’s book. Not only did it provide our little actress with something to focus on, but it provided Life Happens with a resource that they could then offer to families with children who have lost a parent or guardian.
We even created a 30 sec teaser that Life Happens is currently using as pre-roll.
The Result
"Holy smokes it’s killer!!!"
"Wow. Tingles…this is AMAZING."
"Literally cried! That was great. Maybe too close to home - pictured my daughter."
Plus, last we checked, our view count was half a million. :)
“Just wanted to let you know that the video is a home run! We’ve been showing it at meetings, trade conferences and in eblasts. People are tearing up; people are reaching out to talk to us about it and the list goes on. Thanks again on a job well done!”
Oceania & Regent Cruise Lines | Brand Videos
We’re certain that no introduction is needed for Oceania & Regent Cruise Lines, but just in case, they are two of the top cruise lines known for putting your mind at ease while you relax on the seas.
The Challenge
These videos actually came about due to a series of videos we had previously done with Norwegian Cruise Lines, also a part of the same network of cruise lines. Norwegian was so impressed by our speed, accuracy, and sensitivity to the content in these videos, that they referred us to the Oceania and Regent departments. Oceania and Regent have similar aesthetics and messaging, so the challenge for us was mainly to create a series of videos that communicated the strict COVID guidelines, while still putting the traveler at ease about their upcoming time of R&R.
The Approach
COVID guidelines aren’t the easiest information to swallow these days, so we made sure to sprinkle as many relaxing and escape-like imagery throughout that reminded travelers of all the exciting things they have to look forward to.
The Result
Oceania & Regent were thrilled with how quickly and beautifully these turned out!
Life Happens | Dream On
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
Can we do it again? That pretty much sums up the challenge we were faced with when Life Happens came back to us after our first and second campaign with them.
The Approach
Without giving too much away, this time we decided to focus on the importance of the long term benefits of Life Insurance. Watch for yourself and see if we did the job ;). And while you’re at it, check out the 60 TV spot below!
The Result
We received this email shortly after sending them final files…
”We’ve been hearing phenomenal things from board members, company partners and agents as we share Dream On. Our board chair cried on Zoom when she saw it.”
Ellipse | Fragrances You Won’t Forget
Ellipse is a new kind of hand sanitizer with fragrances you won’t forget.
The Challenge
As we all know, hand sanitizer has been in high demand lately. So when Ellipse showed up at our door, metaphorically speaking, we were all ears to hear about their product. The neat thing about Ellipse is that they weren’t just jumping on the band wagon to make a quick buck. They genuinely saw a need for the public and wanted to target the younger generation to stay safe.
The Approach
Since our goal was to target a younger crowd, we knew that this video needed to have a lot of energy and good vibes. So, we decided to shoot both live-action and custom product photography that we could mash up into a punchy ad. Shooting the stills gave them multiple assets they could leverage in their marketing and beyond, as well as a powerful art directed look for the video that may not have been achieved otherwise.
The Result
Head over to Ellipse’s website to see for yourself!!!
Ring Central | All-In-One
RingCentral is the leading provider of global enterprise cloud communications and collaboration solutions - empowering teams to better serve their customers with all-in-one cloud phone, video conferencing, team messaging, contact center, and more.
Office Videos
The Challenge
RingCentral provides a plethora of solutions for a myriad of different audiences, so they came to us to help them tackle different videos for different offerings. The two main buckets are “RingCentral Office” and “RingCentral Customer Engagement.” When our team sat down to strategize a video plan with them, we wanted to find a way to get as much content for as many platforms as possible within their marketing scope. We needed to communicate the specific value their offerings were bringing to different audiences, while still making everything feel like one cohesive brand.
The Approach
In order to accomplish this, the creative team sat down and strategized an overall brand video approach and look. Since RingCentral serves an industry that is constantly changing and adapting, we needed creative that could be easily updated but still feel uniquely branded to them. Both main overview videos followed a similar structure of top-down live actions shots with devices and interaction, and then UI animated over and within after the shoot, so we didn’t lose any of the live action feel but were still able to swap out UI updates along the way.
Customer Engagement Videos
Working Remote Just Got Easier
Eventbrite | The Socials
Eventbrite partners with VeracityColab to make engaging social animations.
Eventbrite is a fully customizable event planning platform with intuitive tools that help save time and increase event sales. It helps users easily create events and sell tickets online through fully customizable event pages.
The Challenge:
Eventbrite originally came to us in 2018 to us to produce a series of videos that drew marketers to specific content on their site - Pulse Reports, blog posts, articles - all full of information to help marketers and managers create event content with the greatest insight possible. All videos created for them are strategically placed on Facebook, Twitter, Instagram and LinkedIn in order to drive traffic to their site and engage viewers.
The Approach:
Taking the branding Eventbrite had created, we narrowed in on the key stories to tell and scripted short form content to make the value of information they were offering concise and clear. Each video has been created with one liners and call to actions that would intrigue the viewer to learn more, ultimately serving the key persuasion.
Once the standard square versions of the videos are set, we then are able to convert them into different aspect ratios to be utilized across multiple social channels.
The Results:
Since 2018, we have created dozens of social videos for Eventbrite, partnering with several different departments within the company. All social content is in the wild and driving viewers to their website daily! The process and system set in place for these short form videos has allowed us to work smoothly and efficiently to turn around content on tight timelines - equipping Eventbrite with valuable content ready to release to their audience.
Thermo Fischer Scientific | DNA Analysis
Thermo Fisher Scientific’s line of qPCR products has helped scientists and researchers for decades by providing tools for real-time amplification and analysis of DNA samples.
The Challenge
We’ve done a lot of videos for Thermo Fisher, but this was truly the first time we were asked to push the emotions and really make their audience “feel” something. That wasn’t the hard part. The hard part was finding the emotional connection between someone who works in a lab all day with people in the outside world.
The Approach
It’s funny because it’s always the simplest storyline that makes the most sense and hits the hardest. After several iterations of the narrative, we realized that we just needed to tell a story about a woman whose work matters. And even though she may never see the result of her hard work, what matters is that the audience sees it, because THAT, is ultimately what we needed to achieve.
The Result
Lots of tears from the Thermo Fisher team saying things like, “finally, someone gets the hard work we do every day,” and lots of views on their YouTube page, which we are sure has resulted in LOTS of engagement with their brand.
simpehuman | A Peek Under the Lid
simplehuman designs everyday tools to help people be more efficient at home. And we think that’s just plain awesome.
The Challenge
To paraphrase simplehuman...
"When we're creating new products, we obsess over the smallest details. But all they see is the end result. How can we give our consumers a behind-the-scenes look at the incredible care and detail that goes into everything we make, so that they can understand the value of our products?"
The Approach
To paraphrase ourselves...
"Hey! What if we made you a behind-the-scenes video?"
Okay, there was a lot more to it than that, but when we connected our heads together with the client, that's where we landed. If you want people to understand the value of the product or service you offer, show them how much time and work goes into making that product or service. So, we spent an entire day interviewing members of their team, and capturing all kinds of great footage to match the narrative we were aiming to tell. The great part is, we found a lot of smart ways to tie in extra footage from our previous shoots. Not only did this majorly "up" the production value, but it enabled their target audience to see everything that goes on behind the scenes to the final result in someone's home.
Let There Be Tru-lux
The great thing about working with simplehuman, is that there is ALWAYS a story behind a simplehuman product. If these were behind the scenes videos for any other trash can or mirror, there really wouldn’t be much to say or show. But because simplehuman really THINKS about everything when it comes to serving consumers, we were able to dig up a lot of great information about why they chose certain technologies and which industries they borrowed from to accomplish their goals.
simplehuman | Home Cleaning Products
9 business days. That’s how long we had to write, shoot, edit, and sound design six 15 second ads for simplehuman. And we had to do it all while “sheltering in place.” Yeah. Take that, COVID-19. But why the rush, you ask? Because simplehuman had a lot of touch-free products like hand-sensored soap dispensers and voice-controlled trash cans that the world could really benefit from right now.
So, the team got into a 6-foot, socially distanced huddle and brainstormed. And before you know it, we were sending off Ubers filled to the brim with products to one of our cinematographers homes, where he had built an in-home studio ready for action.
Then, our Creative Director hopped on Zoom, FaceTime, phone calls, slack, and pretty much everything short of a homing pigeon trying to find a way to successfully communicate his vision and direction for each of these ads. What you see above and below are a few of the videos that really captured the “clean” essence simplehuman was hoping to make people feel…and they loved them so much, they came back and ordered two more.
Before you dive into the rest, here’s a quick peak behind the scenes of how it all went down!