Life Happens | A Promise Kept
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
For Life Happens 25th Anniversary they needed a video that communicated the importance of life insurance in an emotionally moving way.
The Approach
After the success of our last video with Life Happens, we knew we wanted to change things up. So we began to explore what their brand would look like in a fully animated execution. And in doing so, it opened up our minds to unlimited narratives. Because you see, with animation, we weren’t limited in our creativity by the number of location shoots, or access to talent, etc… if we could draw it, we could do it.
The Execution
From the beginning, we knew that we wanted this video to have a classic animated feel. But it wasn’t until after the script was finished that we began to envision exactly how that would take form. Since the aim of the narrative had always been to feel authentic to its core, we felt the animation style should follow suit. And so we decided on a cel animated approach to give this a timeless, engaging, and almost Disney-like quality.
Early Design Frame
Bringing the Baby to Life
Before we were even halfway through, Life Happens was so on fire for this video that they asked us to create two more “Life Moment” animations that they could use in their drip marketing campaign.
A Positive Surprise
When you’ve got a growing family…
100XR | A Rising Tide
100XR is an open community of entrepreneurs, storytellers, creatives, and more that come together to create and invest in projects that promote a better world.
The Challenge
Ultimately, 100XR was looking to create a teaser with a hint of company overview that they could use on their homepage. And since 100XR is a first of its kind, it was on us to help them say what they needed to say in a way that creatives and entrepreneurs alike would be inspired to join.
The Approach
A rising tide raises all ships. That was the foundational idea when crafting this video. And with the help of our good friends at Process Creative, we were able to bring that idea to life with a bold cinematic touch. Countless hours of story development, exploration, modeling, animation and rendering were poured into the execution of a rich and tactile look. Because here’s the thing, if you’re gonna speak to storytellers and creative entrepreneurs, then you gotta craft your message to fit the language they speak.