Much like the Lord of the Rings intro, we knew this video had to be of epic proportions. As long time fans of QALO, we were more than thrilled to take this project on, and help unveil their new Athletics Collection. We knew from the very beginning this wasn’t just another piece of jewelry. QALO spent a lot of time designing these rings to feel like an extension of their audience. Each ring is built to breathe, lift, and live with their wearer, so it was on us to get that message across in a unique way. In order to do that, we felt it best to show the journey a ring takes in its formation. There’s just something about journey stories that keeps our attention, and allows something so small (such as a ring/hobbit) to be elevated to a greater level. This project was an incredible opportunity to push the boundaries of our 3D capabilities, and if we’re honest, we love how it turned out. We’re also happy to say that QALO loved it too. See the project on our website at http://www.veracitycolab.com/work/qalo-athletics-collection/

QALO creates durable, silicone wedding rings for those that live an active lifestyle.

The Challenge

QALO had just created a new material and a new ring design for their upcoming lineup and they needed a video to showcase the beauty, durability and design.

The Approach

Let the beauty and design “speak for itself.” We knew from the very beginning this wasn’t just another piece of jewelry. QALO spent a lot of time designing these rings to feel like an extension of their audience. Each ring is built to breathe, lift, and live with their wearer, so it was on us to get that message across in a unique way. In order to do that, we felt it best to show the journey a ring takes in its formation. There’s just something about journey stories that keeps our attention.