A Letter From The CEO

My name is Charlie Matz and I’m the CEO of VeracityColab. If you’re a product marketer, you came to the right place. Since 2008, we’ve been creating great videos for clients like you.

Why do we focus on serving Product Marketers?

Because great products improve people’s lives...and because out of all the marketing positions out there, I feel like we understand your pain points the best. Consider the following:

About 20 years ago, the only video Product Marketers had to think about was a single television ad. Today, Product Marketers need a library of video content to take consumers on a “narrative journey” across multiple sites, social platforms, and sales conversations. But just covering the bases isn’t enough, you need to position your product in ways your customers will actually believe it’ll make a difference in their lives. You need to tell stories that move people to action. 

On top of all that, your team is looking to you for answers. You’re doing the best you can with the limited resources you have access to, and somewhere in the back of your mind you can’t help but dream of a day when your peers will see your department as something more than just a “launch engine.” VeracityColab is here to help with all that.

In fact, I want to outline three ways that VeracityColab can help you right away:

Every great product has the potential to grow faster when the right story is told to the right audience at the right time. Our team of expert writers study your audience, so that they can tell the most powerful story to persuade them to a specific response.

In addition to being great writers, directors, and producers, we’re also great designers. When we make your video, we take your brand seriously and consider the typography, layout, colors, and overall aesthetic to ensure that every video is a brand asset.

Let's face it, marketing is hard. Some people might even call it a battle! Who do you want in the trenches when it comes time to roll up your sleeves and do the hard work? We're guessing you like hard-working, kind, humble, and fun people who communicate with clarity, honesty, and passion. If that's what you're looking for, then we think you're going to love working with VeracityColab. 

Whatever your video needs look like, let’s talk and start working on your custom strategy. I promise that every video we make for your brand will perform at the highest level.

Charlie Matz, CEO of VeracityColab