Since 2008 we’ve been perfecting the remote video workflow, serving clients from around the globe from our HQ in California. We utilize technology and seamless communication to ensure that you get your project done quickly with all of your expectations met.
Discovery Meeting
Every video project that you make with VeracityColab will be led by three important people. This team of video experts will lead an initial Discovery Meeting to ensure your project gets started with momentum by asking great questions and listening well. First, you’ll be assigned a Video Success Manager (VSM). Your VSM will keep the project on schedule and communicate with you often to ensure that expectations are clear and you are never in the dark. Second, you’ll be assigned a Creative Director. Your Creative Director will ensure that the video is creatively brilliant while it also accomplishes the Key Persuasion (more on this below). Third, you will be assigned an Account Development Manager (ADM). Your ADM will ensure that the creative ideas, process, and expectations all align with your original scope of work, to ensure that there are no surprises. Around here, we call this dynamic trio the “Promise Triangle” because they must work together to ensure that your entire experience meets or exceeds your expectations.
Creative Brief
One of our core values at VeracityColab is to “Measure Twice, Cut Once.” That’s why, before writing your script, we deliver a Creative Brief back to your team to make sure that we heard you correctly during the Discovery Meeting. Included in the Creative Brief is the Key Persuasion (KP). This is a one sentence “mission statement” for your video. We use the KP to ensure that every creative decision throughout the entire project is guided by a common goal between your team and our agency.
Script
It’s not hard to argue that writing a great script is the most important part of the video-making process. The quality of the script can influence the rest of the video creative, good or bad. That’s why we take the collaborative process of script writing so seriously. Any comments that you put on the script, you can be sure that our team will respond to and come up with creative copy solutions in return. Also, it’s important to note that the script writing process is a lot easier with a Key Persuasion in place… we estimate it speeds up the process by about 50% on average.
Storyboard
The storyboard is the last stop until the “cement dries,” because making changes in video beyond this point can be very hard. It’s so important to make sure that the vision is clear to you and your team and everyone is excited to see the final video. We will deliver a detailed storyboard that will provide the direction of the overall movement and the look & feel of the video. This allows your team to truly imagine what the video will look like when the rough cut is delivered. The more detailed the storyboard is, the less changes your team will have during the Rough Cut stage, speeding the process up while avoiding unnecessary changes, hidden costs, and frustration.
Rough Cut
Once the Storyboard is approved, we’ll get to work crafting all of the elements of your video. We’ll get your video about 90% finished so that you can clearly see what the final video should look like while leaving a little room for changes. When it’s time for your team to deliver feedback on the Rough Cut, we use a tool called Frame.io. It’s a brilliant way for your team to leave frame-by-frame notes with the ability to draw and type right on the video so that nothing is lost in translation. This also allows us to be incredibly efficient, saving you time and energy. In fact, we’ve found that incorporating Frame.io into our process has saved our clients many late nights of work on each video project.
Final Delivery
Because we’re a video agency and not simply a production company, we care about what happens to your video after we do a final export. Our team will make sure that you have the video delivered in the right aspect ratio and format for the channel you’ll be playing it on. Sometimes we hand off files to your very capable marketing team or we can get involved in placing the video in the right player or marketing channel. It all depends on your needs and the type of video project. And if you have any questions or needs long after we’ve delivered the final files, we’re always ready to help… as if we were an extension of your internal team.
The Team
Technology is great, but it’s only as useful as the team who’s using it. We are a team of experienced storytellers, designers and video experts with an average tenure of 8 years of working at VeracityColab! We might be remote, but we are committed to empathize with your responsibilities, holding ourselves to the highest standards, as if we were part of your team. We see technology as a means to the end of serving you with great video. We guarantee that from the first Zoom call to the last, you'll see that we are truly a bunch of caring humans who do our very best to make your experience with us delightful, meaningful and memorable.