Brand Film – “From Me to You”
Obria is an affordable medical clinic that offers holistic care for sexual health.
The Challenge
Obria needed a brand video that would emotionally connect with their audience. It was critically important to them that this video meet women where they’re at (since they often feel alone when it comes to their sexual health) and offer them a caring approach forward.
The Approach
Since Obria deals with a sensitive topic, we knew that the first thing we had to do was gain our audience’s trust. We decided that the message shouldn’t come across too opinionated, founded on an agenda, or focused on Obria, so we designed our concept around a human’s ability to mimic emotions. In the same way an audience fidgets when watching scary movies, and punches the air when watching boxing movies, we knew that if we could make this video feel as if a young woman were actually responding to a caring message spoken over her, the audience would likewise feel the same.
The Result
“Wow, it made me cry! Gave me goosebumps!”