Lenovo | Product Animations

Lenovo is the fastest growing PC company in the world.


The Challenge

We were tasked with making technical topics accessible and emphasizing the next-level nature of Lenovo’s technology... all while showcasing their incredible engineering in both practical and artistic ways through videos that had to be turned around on quick timelines.


The Approach

Our approach was to use 3D animation to showcase details of top features in less than 2 minutes. Sometimes it’s that simple – and that complex. Here are some of the many videos we created.


Yoga - Watchband Hinge

ThinkPad - Trackpad


Intel Atom Processor




ThinkPad - Multimode


ThinkPad - Touchcase


ThinkPad - Ultrabook