Product Videos – Experian + Partnerships
Experian is one of the major three credit bureaus. They help individuals protect, understand, and improve their credit scores. Our relationship with Experian first began with us solely creating videos for their products. But over the years, they’ve brought us into some of their strongest partnerships to create videos for companies like Morgan Stanley, Costco, and more!
Experian
This video was for their Sales Summit. It was a lot of fun telling a story that walked people through their biggest product.
Experian + Morgan Stanley
Morgan Stanley has a much more refined voice and brand that required us to find the “brand bridge” between them and Experian.
Experian + Costco
Working with Costco was a real joy. Costco intentionally doesn’t do a lot of marketing, so it was really fun exploring with them the types of narrative storytelling that best fit their brand.
Experian + Partnerships
You’ll notice that these video end with template text. This allowed Experian to seamlessly drop in the logo from any of their partnerships so that the shelf-life and usability of these videos could go the distance.
The Result
“We are so happy with how they turned out.”
Product Explainer Series – Experian Boost
To Infinity and Beyond
Experian is all about helping people protect, understand, and improve their credit scores.
The Challenge
Experian came to us in need of a series of explainer videos for their Boost product. And because anything credit score related can be difficult to grasp, the number one thing they needed out of these videos was clarity!
The Approach
We spent a lot of time modeling and animating the rocket to feel just right. It was important that it not feel too cartoony, but just enough “sing along” so that it could carry the audience through each video and ensure comprehension of the information. And although it took us a while to get it just right, the great thing about putting in all the work up front, is that it enabled us to finish each experience video in the series with ease. Take a look at the videos below to experience the full journey you could go on if you were to start using Experian Boost.
The Full Experience Series
The Result
Our client loved these videos so much that they came back and requested a new marketing series with two ad cut downs.
The Marketing Series
The 15 second Ads
