Product Partnership – Star Wars / Darth Vader

HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.

The Challenge

HJC had just finished designing two motorcycle helmets based on the most iconic helmets of all time, and it was on us to unveil those helmets to the world.

The Approach

We watched a lot of movie clips... like, a lot. And if there's anything we learned from the last Star Wars video we did, it's that Star Wars canon is sacred. There was just so much to learn. Over and over again, we reworked the narrative to make sure we were representing Darth Vader in a way that was consistent with canon. It was tough, but well worth it.

The video was shot in a massive, old warehouse in LA. To get appropriately dark lighting in a location this large, the team filmed through the night hours. Production involved live motorcycle riding, fog and strobe effects, and crew of visionaries. And if that's not enough to get you excited... we think this video will do the trick.

Behind the Scenes

The Results

As always, HJC loved the work and had very little to change. This video premiered at Comic Con and is now promoting the helmets on HJC's home page. It has also received over 150,000 views and 30,000 likes through various brands on Instagram.

Our favorite part? If you watch the video on HJC's website, you'll get to enjoy it with the classic Imperial March as the soundtrack.

You can also watch our other videos for HJC Helmets, featuring Kylo Ren and characters from Cars 3.