Product Partnership – Star Wars / Kylo Ren
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
HJC knew they had a great idea in creating a Kylo Ren motorcycle helmet but what they didn’t know, was how to share it with the world. Our orders? Create a video that makes this helmet irresistible, and makes the good people at Lucasfilm proud.
The Approach
We’ve all done it. We’ve all raised our hand at something and hoped The Force would kick in... even if it would just move the TV remote a few inches closer. With that in mind, we set out to captivate every Star Wars fan/motorcyclist out there by placing elements from Star Wars: The Force Awakens into an “earthly” setting. What if your garage felt more like the Dark Council? What if you and your motorcycle were one? What if you could don the helmet of the Dark Lord’s grandson himself, then take off into a galaxy far, far away? What if you dared to “Explore Your Dark Side”? What if?
Storyboards
The Result
HJC unveiled this helmet with our video at Comic-Con and they received off the chart pre-sales.
Click the image below to watch this video on HJC’s website… with John Williams’ masterpiece as the score!
Product Partnership – Star Wars / Darth Vader
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
HJC had just finished designing two motorcycle helmets based on the most iconic helmets of all time, and it was on us to unveil those helmets to the world.
The Approach
We watched a lot of movie clips... like, a lot. And if there's anything we learned from the last Star Wars video we did, it's that Star Wars canon is sacred. There was just so much to learn. Over and over again, we reworked the narrative to make sure we were representing Darth Vader in a way that was consistent with canon. It was tough, but well worth it.
The video was shot in a massive, old warehouse in LA. To get appropriately dark lighting in a location this large, the team filmed through the night hours. Production involved live motorcycle riding, fog and strobe effects, and crew of visionaries. And if that's not enough to get you excited... we think this video will do the trick.
Behind the Scenes
The Results
As always, HJC loved the work and had very little to change. This video premiered at Comic Con and is now promoting the helmets on HJC's home page. It has also received over 150,000 views and 30,000 likes through various brands on Instagram.
Our favorite part? If you watch the video on HJC's website, you'll get to enjoy it with the classic Imperial March as the soundtrack.
You can also watch our other videos for HJC Helmets, featuring Kylo Ren and characters from Cars 3.