Secret Client | Leader as Coach Intro

Training to be a leader never looked so fun. We worked with one of our clients to produce a video that built hype for their internal leadership training program. The program is centered around "coaching” as the metaphor for leadership. With that in mind, we leaned heavily into visual metaphors, especially sports-related ones.


Visual Development


Animation Process


Since this video’s launch, the program has had lots of success! Hundreds of graduates are now coaching their teams with new ideas, mentalities and tools for their daily leadership encounters.

Our favorite part? When each leader graduates, we make them a personalized video, congratulating them and passing on compliments from they’re team. It’s a really special moment, and you can find out more about how we’re making that happen here.