Secret Client | Personalized Videos


One of our clients has an internal training program that helps their leaders grow by applying the idea of “coaching” to their management interactions. It’s a great program, and you can watch the video we made announcing it here.

But the really exciting part is what happens when they graduate. Our client came to us wanting to create a video congratulating the leaders that have taken this program. We looked at the task and realized we could up the ante by personalizing the video to each person that graduates. We took the graduates name, up to three personal notes of encouragement, and a randomized color experience and delivered one-of-a-kind videos to graduates programmatically.


The Making Of


The number of completed videos is now over 400 and always counting, as more employees take the course. It’s a huge honor to play a part in this special moment for so many leaders.


Colorways