Internal Training Video – Leader as Coach

Training to be a leader never looked so fun. We worked with one of our clients to produce a video that built hype for their internal leadership training program. The program is centered around "coaching” as the metaphor for leadership. With that in mind, we leaned heavily into visual metaphors, especially sports-related ones.

Visual Development

Animation Process

Since this video’s launch, the program has had lots of success! Hundreds of graduates are now coaching their teams with new ideas, mentalities and tools for their daily leadership encounters.

Our favorite part? When each leader graduates, we make them a personalized video, congratulating them and passing on compliments from they’re team. It’s a really special moment, and you can find out more about how we’re making that happen here.

Personalized Videos – Internal Training

One of our clients has an internal training program that helps their leaders grow by applying the idea of “coaching” to their management interactions. It’s a great program, and you can watch the video we made announcing it here.

But the really exciting part is what happens when they graduate. Our client came to us wanting to create a video congratulating the leaders that have taken this program. We looked at the task and realized we could up the ante by personalizing the video to each person that graduates. We took the graduates name, up to three personal notes of encouragement, and a randomized color experience and delivered one-of-a-kind videos to graduates programmatically.

The Making Of

The number of completed videos is now over 400 and always counting, as more employees take the course. It’s a huge honor to play a part in this special moment for so many leaders.

Colorways