Proposal for the 2026 Daltile Brand Kitchen & Bath Giveaway Campaign
Submitted by VeracityColab

Date: November 17, 2025
Contact: Bob Matossian
Executive Producer, VeracityColab
bmatossian@veracitycolab.com
www.veracitycolab.com

1. Introduction

VeracityColab is honored to submit this proposal in response to Daltile’s Request for Proposal (RFP) for the 2026 Daltile Brand Kitchen & Bath Giveaway Campaign.
We are deeply inspired by Daltile’s mission to empower homeowners through design excellence, craftsmanship, and community engagement. This initiative — celebrating transformation through storytelling — aligns perfectly with VeracityColab’s passion for creating emotionally resonant brand narratives that drive awareness, inspire audiences, and build meaningful engagement.


Our proposal outlines a full creative partnership approach that blends cinematic storytelling, digital engagement, and strategic activation to position Daltile as the undisputed leader in American-made tile and design innovation.

2. Agency Overview

VeracityColab is an award-winning creative video agency specializing in branded storytelling, campaign development, and content production for leading global and national brands.
Our core expertise includes:

  • Integrated campaign strategy and creative direction.

  • Emotionally rich brand storytelling through film and digital content.

  • Social and paid media activation strategies that drive measurable engagement.

  • Partnerships with design, lifestyle, and home improvement brands.

We collaborate closely with clients to elevate brand perception and connect authentically with audiences through stories that inspire trust, excitement, and aspiration.

3. Understanding of Daltile’s Vision and Objectives

Based on our analysis of the RFP and Daltile’s brand guidelines, the Daltile 2026 Giveaway Campaign is designed to achieve the following:

  • Increase Brand Awareness and Positive Sentiment:

  • Reinforce Daltile as the leader in American-made design, innovation, and style.

  • Drive Social Engagement: Grow Daltile’s online community through emotional storytelling and shareable content.

  • Showcase Showrooms: Highlight Daltile’s nationwide design centers as educational, inspiring destinations.

  • Humanize the Brand: Use storytelling to connect emotionally with homeowners through transformation and authenticity.

  • Generate Leads: Encourage future remodeling interest and strengthen Daltile’s consumer database.

VeracityColab fully embraces these goals and has built a creative and strategic approach designed to achieve — and exceed — them.

4. Strategic Approach

Phase 1: Discovery & Strategy

  • Conduct collaborative workshops with Daltile’s marketing and showroom teams.

  • Define campaign KPIs, audience personas, and messaging pillars.

  • Develop a strategic communication plan outlining content cadence, media mix, and success metrics.

Phase 2: Creative Concept & Development

  • Conceptualize the overarching creative theme — “Imagine What’s Possible at Home.”

  • Align all creative with Daltile’s confident, modern American luxury tone.

  • Craft a narrative arc inspired by “Extreme Makeover: Home Edition” and “Move That Bus,” where transformation meets emotional storytelling.

  • Present campaign mood boards, story treatments, and preliminary scripts for review.

Phase 3: Storytelling & Production

  • Produce cinematic content packages for five (5) semi-finalist families, capturing their stories, design journeys, and emotional milestones.

  • Produce a hero film for the final winner, documenting their full renovation journey in partnership with Daltile and Chip Wade.

  • Capture educational and inspirational content in Daltile showrooms, featuring designers and partner brands.

  • Integrate Daltile’s products as central storytelling elements, visually highlighting design versatility and craftsmanship.


Phase 4: Digital Activation & Engagement

  • Design and oversee a user-friendly entry and nomination platform.

  • Launch a paid and organic social campaign promoting submissions and encouraging public voting.

  • Utilize Daltile’s influencer network (e.g., Chip Wade) to expand reach and authenticity.

  • Create modular content for social (shorts, reels, ads, and blog features).


Phase 5: Reveal & Celebration

  • Deliver a high-impact final reveal film for the winning family.

  • Coordinate PR rollout, showroom highlights, and co-branded partner promotions.

  • Provide detailed campaign analytics and post-campaign reporting.

5. Deliverables

  • Comprehensive campaign strategy and creative concept deck.

  • Fully developed visual identity for campaign assets.

  • Five (5) family feature videos (short-form and long-form versions).

  • Hero story film for the winning family.

  • Digital campaign assets for paid and organic channels.

  • Giveaway entry & nomination platform design and content plan.

  • Photography and social media packages for ongoing brand use.

  • Monthly analytics and performance reporting.

6. Tentative Timeline

  • Proposal DueRFP submission deadline Nov 17, 2025

  • Partner Selection Agency selection Dec 1, 2025

  • Kickoff Meeting Discovery and alignment Dec 8, 2025

  • Creative & Pre-Production Concept development, scripting, casting Dec 8, 2025 – Feb 10, 2026

  • Campaign Launch Giveaway entry campaign begins Feb 17, 2026

  • Storytelling Production Filming of top 5 families Apr – Sep 2026

  • Winner Reveal Film Final hero story and PR rollout Nov – Dec 2026

7. Budget Overview

  • Daltile’s RFP notes a flexible budget structure with separation of agency fees, media spend, and renovation costs

  • VeracityColab proposes a tiered approach based on production scale and deliverables:

  • Tier 1 Full campaign (5 family stories + hero film + digital rollout) $$$$

  • Tier 2 Core campaign (1 hero film + limited social deliverables) $$$

  • Tier 3 Production-only support for Daltile-led activation $$

A detailed cost breakdown will be provided upon selection for next-round consideration.

8. Evaluation Criteria Alignment

RFP Evaluation Criteria VeracityColab Strength

Relevant ExperienceProven success producing national lifestyle & home improvement campaignsBrand UnderstandingDeep experience crafting confident, design-forward messagingStrategic ThinkingClear, measurable creative framework linking emotion and educationCreativity & InnovationDistinctive storytelling approach that humanizes the brandMarket ExpertiseData-driven insights to inform distribution and engagementBudget FlexibilityModular approach adaptable to Daltile’s investment levels

9. Why VeracityColab

At VeracityColab, we believe in the power of story to change perception and inspire action. Our approach isn’t just about visuals — it’s about creating connection.
We bring:

Human-centered storytelling that resonates emotionally.

Visually rich production grounded in design expertise.

Collaborative transparency and a proven track record with major brands.

Together, we’ll help Daltile inspire families to “imagine what’s possible” and make the extraordinary attainable — one beautiful space at a time.

10. Next Steps

We respectfully submit this proposal for your review and look forward to the opportunity to present our creative approach in more detail. Please feel free to contact us to schedule a discussion or presentation at your convenience.

Thank you for the opportunity to partner with Daltile on this meaningful campaign.