Blackline | Future Accounting

Quite honestly, BlackLine is the future of accounting. Their cloud-based software enables complete control and automation over the entire financial close process… and it’s pretty freakin’ impressive.

 

Challenge

Every time we get in a room with the folks at BlackLine to talk about their next project, we end up discussing just how ridiculous it is that most midsize and enterprise companies still manually reconcile their accounting process. And that’s exactly what they were looking for in these two videos.

 

Approach

Oftentimes people don’t realize things about themselves until they see it in others. That’s why we were intentional about showing just how much time accountants lose buried in their books day to day. But more importantly, we needed to show what their day to day could look like with BlackLine.

 

ENTERPRISE BRAND VIDEO

 

MID SIZE BRAND VIDEO

 

Execution

We stripped these scenes completely of their location because we wanted the attention to be solely on the individuals. People show pain, and it was important for us to capture their discomfort with their current accounting process, and their peace with BlackLine.