Future Accounting
Quite honestly, BlackLine is the future of accounting. Their cloud-based software enables complete control and automation over the entire financial close process… and it’s pretty freakin’ impressive.
Challenge
Every time we get in a room with the folks at BlackLine to talk about their next project, we end up discussing just how ridiculous it is that most midsize and enterprise companies still manually reconcile their accounting process. And that’s exactly what they were looking for in these two videos.
Approach
Oftentimes people don’t realize things about themselves until they see it in others. That’s why we were intentional about showing just how much time accountants lose buried in their books day to day. But more importantly, we needed to show what their day to day could look like with BlackLine.
ENTERPRISE BRAND VIDEO
MID SIZE BRAND VIDEO
Execution
We stripped these scenes completely of their location because we wanted the attention to be solely on the individuals. People show pain, and it was important for us to capture their discomfort with their current accounting process, and their peace with BlackLine.
An Accountant's Survival Guide
The Challenge
After receiving a lot of traction on their marketing materials, BlackLine decided they wanted to build on their successes by having us create two videos that acted as a precursor to two very important white papers. We were all game for that, however, the real challenge came when they alerted us to the fact that both videos needed to work within a 4:3 ratio, and be fully comprehendible with no sound.
The Approach
BlackLine’s marketing materials created a great foundation for us to begin concepting on a lot of great ideas. Since both white papers were about the future of accounting, we thought it would be a great idea to stylize these accordingly. The first video was all about helping accountants navigate the upcoming battle against the future robots. So, we created an old-timey propaganda video that reminded and empowered accountants that even though the Robot Uprising is coming, they can still get the upper hand if they follow these techniques. For the second video, we decided to push further into the timeline and make it feel like a message from the future. We started pulling references like Terminator Salvation for the tone, Iron Man for the SFX, and Star Trek clips for the Captain’s Log examples.