Mountain Gate
American Golf Corporation owns and operates hundreds of premier private, resort, and daily fee golf courses throughout the United States.
The Challenge
When American Golf Corporation asked us to tell a story about Mountain Gate Country Club, one of their most beautiful properties, and to do it in 30 seconds for broadcast during the U.S. Open, and 90 seconds for the web, we saw it as an amazing opportunity (especially since some of us here at VeracityColab love golf).
The Approach
There’s something deeply satisfying about golf courses. From the moment you step on, you’re surrounded by a sense a peace, manicured nature, and breathtaking vistas in every direction. It’s a feeling that every lover of golf is familiar with. That’s why we knew these videos needed to capture that feeling. So, we distilled that sensation into a single word…Wonder.
But blending beautiful imagery with poetic phrasing was only stage one of our approach. We knew these videos needed to accomplish an actual business goal, se we pitched AGC on the idea of creating a vanity URL, golfthewonder.com, where viewers could be funneled in and told exactly what they needed to hear in order to schedule a call for a personal tour.
Watch the broadcast and web ad versions below.
Broadcast (30s)
Web Ad (15s)
The Result
The Main KPI that we measured for this video was the number of memberships sold by the club, in direct response to the TV Ad and the longer video walkthrough on the custom landing page. Within three months of deploying the ad, Mountain Gate Country Club saw a 500% increase in membership sales. Not only were the results measurable, they were profound.
Product Animations
Lenovo is the fastest growing PC company in the world.
The Challenge
We were tasked with making technical topics accessible and emphasizing the next-level nature of Lenovo’s technology... all while showcasing their incredible engineering in both practical and artistic ways through videos that had to be turned around on quick timelines.
The Approach
Our approach was to use 3D animation to showcase details of top features in less than 2 minutes. Sometimes it’s that simple – and that complex. Here are some of the many videos we created.
Yoga - Watchband Hinge
ThinkPad - Trackpad
Intel Atom Processor
Lanschool
ThinkPad - Multimode
ThinkPad - Touchcase
ThinkPad - Ultrabook
Making the Future Real
Atheer Labs is a team of dreamers, engineers, and programmers, developing immersive 3D glasses to show the world the future, today.
The Challenge
They needed a concept video that would inspire viewers about the future and help raise money for their world-changing project.
The Approach
So we decided to make a “day in the life” video that showcases just how much of an impact Atheer’s 3D glasses could have on day-to-day life. It was great opportunity for us to mix live action and computer-generated effects to tell a wonderfully everyday story about the family of the future.
The Results
Atheer raised a substantial amount of capital and are continuing to view totals beyond their expectations.
BEHIND THE SCENES
