Product Overview - BetterCloud
BetterCloud creates SaaS Management and Security that is customized to each business.
The Challenge
BetterCloud needed an overview video that really hit on the pain points of IT professionals and walked them through how BetterCloud solves those pain points.
The Approach
Once we identified the exact pain points of IT professionals, we crafted this video to feel like one big PAINKILLER… both visually and audibly. It may sound simple, but to IT professionals, the solutions mentioned in this video are a big deal.
“Thank you so much for your help on this project! I am very happy with how it turned out so please pass that along to the team who worked on it.”
Product Video – Athletics Collection
QALO creates durable, silicone wedding rings for those that live an active lifestyle.
The Challenge
QALO had just created a new material and a new ring design for their upcoming lineup and they needed a video to showcase the beauty, durability and design.
The Approach
Let the beauty and design “speak for itself.” We knew from the very beginning this wasn’t just another piece of jewelry. QALO spent a lot of time designing these rings to feel like an extension of their audience. Each ring is built to breathe, lift, and live with their wearer, so it was on us to get that message across in a unique way. In order to do that, we felt it best to show the journey a ring takes in its formation. There’s just something about journey stories that keeps our attention.
Concept Art
Features Video – Everlaw
The Challenge
Everlaw has been crushing it ever since we created their first Brand + Product Videos followed by their Product Tour + Storybuilder Videos. So when they came to us with this opportunity to create a video about their new FOIA features, we were immediately onboard! Since we’d already made four videos with Everlaw, the main challenge we needed to overcome, was to create something fresh that still fit within the family of videos we’d already created.
The Approach
During our discovery meeting with Everlaw, we kept hearing these new features described in the context of a user. And since we don’t speak legalese, it was really helpful for us in understanding the benefits of these new features. Naturally, it only seemed right to us to recreate that explanation style, so we rewrote this is the form of a narrative and found as many ways to push the design style beyond where we had it before as possible.
The Result
What you see above was a major win for everyone involved, and we can’t wait to make the next one :).
Product Video - PriceHubble
PriceHubble provides a platform dedicated to the development of data & explainable AI-driven real estate valuations and insights, globally.
The Challenge
PriceHubble came to us with a need for several sleek and sexy looking videos to cover many of their product offerings. The tricky thing about doing a lot of videos at the same time is that design standards of what defines “sleek and sexy” can change in an instant, resulting in one video feeling current, and the rest…not so much.
The Approach
To ensure we built this thing right, we decided to just nail down the first video seen above, and then if successful, we would build out a proposal for the following couple of videos. So in essence, the creativity of this solution was more in the proposal than anything else.
And see below for our various localized versions to ensure this video reached a wider audience.
Germany
Switzerland - French Speaking
France
Switzerland - German Speaking
The Results
The good news is that the PriceHubble team absolutely LOVED what we created, so stay tuned for what’s to come.
Product Overview Video - ProFlex
As a follow up to our work for Thermo Fisher Scientific’s MiniAmp Thermal Cyclers, we were tasked with creating a video to show off the flagship product in this category. The ProFlex is a modular PCR system with all the capabilities of other thermal cyclers in a reconfigurable setup that allows users to choose between five different block types.
The Challenge
The most difficult part of this project was developing a style that reflected the modular nature of this project and elevated it over the video we did for the MiniAmp Thermal Cyclers, as the ProFlex is a more premium product. We knew we had to stay in the 3D animation style set by the previous video, but took the chance to raise the detail in the environment.
The Approach
In looking at the modular blocks, we decided that the environment could mirror some of the varied angular forms in each block. The more complex but still rectangular environment served as a constant reminder about the many possibilities and configurations possible with this product. We also chose to animate the blocks in slightly fantastical ways, flying them in at dramatic angles to emphasize the ease that users can expect when changing the blocks.
30 Second Cutdown
6 Second Cutdown
The Results
Thermo Fisher Scientific is using this video on their website to drive value and understanding for potential customers.
Animated Explainer
Who they are:
PatientPop is a marketing company that offers healthcare providers an all-in-one marketing solution to drive more patients, repeat visits, and online reviews.
What they do:
PatientPop helps practices acquire more patients who are looking for a doctor by making them easier to find.
Key Persuasion:
This video needed to creatively illustrate to physicians what a “digital practice” is and how PatientPop’s platform can improve their ability to acquire new patients.
Product Partnership – Star Wars / Darth Vader
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
HJC had just finished designing two motorcycle helmets based on the most iconic helmets of all time, and it was on us to unveil those helmets to the world.
The Approach
We watched a lot of movie clips... like, a lot. And if there's anything we learned from the last Star Wars video we did, it's that Star Wars canon is sacred. There was just so much to learn. Over and over again, we reworked the narrative to make sure we were representing Darth Vader in a way that was consistent with canon. It was tough, but well worth it.
The video was shot in a massive, old warehouse in LA. To get appropriately dark lighting in a location this large, the team filmed through the night hours. Production involved live motorcycle riding, fog and strobe effects, and crew of visionaries. And if that's not enough to get you excited... we think this video will do the trick.
Behind the Scenes
The Results
As always, HJC loved the work and had very little to change. This video premiered at Comic Con and is now promoting the helmets on HJC's home page. It has also received over 150,000 views and 30,000 likes through various brands on Instagram.
Our favorite part? If you watch the video on HJC's website, you'll get to enjoy it with the classic Imperial March as the soundtrack.
You can also watch our other videos for HJC Helmets, featuring Kylo Ren and characters from Cars 3.
Product Videos - CorVel
CorVel is an American technology company that offers comprehensive risk management solutions to employers, third party administrators, insurance companies, and more.
The Challenge
This was the second time we were given the privilege of working with CorVel, and this time they really wanted us to hone in on creating empathy…empathy in the visuals, the voice-over, the story…all of it.
The Approach
Any time a client asks us to create empathy, we immediately think of the word “human.” Making a more human video means coaching the VO to feel like it’s speaking WITH the audience, not AT the audience. It means creating characters that have dimension, personality, and well…character. And it means telling a story that is legitimately relatable.
The Results
Once again, we are proud to say that CorVel loved the video and gave us rave reviews.
App Demo – Stop Motion
We don't always make stop motion videos, but when we do, we prefer using peas.
Brand Video – "California Different"
CaliforniaChoice is a health insurance option designed to provide employers and employees with choices when it comes to something as important as where they receive care. CaliforniaChoice offers eight different health insurance plans options, including the state’s most premier health plans, in order to provide for all different kinds of employees in different phases of life.
The Challenge:
CalChoice came to us to create a video that supported their new campaign, California Different. The goal of the piece was to portray employees who are in different phases of life, and show how the different health plans they select best serves them and their families.
The Approach:
In order to get full buy-in, all creative elements besides the actual production were created first, and then the shoot followed to bring the piece to life. This video needed to stand out amidst the world of insurance company marketing that tends to have a more slow and emotional approach, while CalChoice wanted to have a higher energy piece that reflected the California way of life. In a two day shoot where all the unpredictables came into play, we were able to utilize weather and time and pets and kids all to the benefit of the video - and we had a real good time doin’ it.
The Result:
The client and the company are extremely pleased with the video and felt supported and championed throughout the process. We’re also pretty excited about the piece as well.
“Everyone we interacted with was professional, creative, and genuinely nice. We joined Veracity on one of the shoots and had a great time. Their quickness and professionalism impressed us! ”
Product Partnership – Pixar Cars 3
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
The challenge? The challenge you ask?… Pixar.
Approach
Okay, so a bunch of us are sitting in a room trying to swallow the fact that we’re working on a video that is associated with Pixar. The ideas and fears are flying, but fear doesn’t get a vote in this company, so it’s mainly just a bunch of great childhood fantasies and adventures finally coming true. In the end, we decided on a race theme, cause hey, most often the simplest idea is the winner. So we studied the latest Cars 3 trailers backwards and forwards until we had all the beats down for a solid storyboard that we knew would not only put our audience in the drivers seat, but make Pixar proud. Man that was a fun sentence to write.
Storyboards
A key step in developing this concept was directing environments that made sense for the project. We took images from the movie’s trailers as inspiration and modified them for the smaller space that the helmets would occupy.
Environment Direction
Ka-Chow!
“The VeracityColab team has been a pleasure to work with. VeracityColab brought life to our products with impressive live-action and animation productions for our first two product videos. We look forward to working with them on our third project.”
Brand & Product Explainer
Everlaw offers a modern approach to ediscovery for law firms and corporations, enabling them to discover relevant information, reveal details hidden in huge document troves, and collaboratively act on the information to prepare for trial.
The Challenge:
Everlaw is a company that offers their target market tools and technology that build stories to helps them prepare for trial, and sift through hundreds of pieces of information to present a clear direction. So, we wanted to do for them what they do for their clients. We were tasked to create a branding guide for their logo reveal and lower thirds animation, as well as execute two videos, a Brand Video and an Explainer Video, to serve them on their website, marketing and an upcoming conference.
The Approach:
In early conversations, Everlaw expressed an interest in staying more conceptual with the concept, and also needing it to play and be understood with and without sound. Knowing this, our concept took form and execution within one month to hit their deadline for a conference. We focused on their brand as a whole as well as one of their specific offerings. Both videos needed to feel like the same family, align with their current brand standards, while also clearly and creatively communicating their value. We laid out animation standards for their logo and lower thirds in conjunction with the creative development of the two videos in order to align strategy with execution.
The Result:
Not only did the videos get completed on time, but we picked up a few other deliverables along the way to add value to their brand and conference booth. The client felt cared for and heard throughout the process, which was vital to the success of a quick timeline and creating a video that achieved their goal. The conference was a success and both videos were immediately launched on their site!
“The team at VeracityColab worked within a lightning fast timeline to produce stellar videos for several high-profile initiatives at Everlaw. Our product has a steep learning curve and they got up to speed quickly. Throughout the process they were on top of deadlines and always in touch. We loved working with them.”