An Accountant's Survival Guide
The Challenge
After receiving a lot of traction on their marketing materials, BlackLine decided they wanted to build on their successes by having us create two videos that acted as a precursor to two very important white papers. We were all game for that, however, the real challenge came when they alerted us to the fact that both videos needed to work within a 4:3 ratio, and be fully comprehendible with no sound.
The Approach
BlackLine’s marketing materials created a great foundation for us to begin concepting on a lot of great ideas. Since both white papers were about the future of accounting, we thought it would be a great idea to stylize these accordingly. The first video was all about helping accountants navigate the upcoming battle against the future robots. So, we created an old-timey propaganda video that reminded and empowered accountants that even though the Robot Uprising is coming, they can still get the upper hand if they follow these techniques. For the second video, we decided to push further into the timeline and make it feel like a message from the future. We started pulling references like Terminator Salvation for the tone, Iron Man for the SFX, and Star Trek clips for the Captain’s Log examples.
Before and After
Sipree is a platform that connects businesses to every payment network in existence: PayPal, Square Cash, Starbucks — you name it. Their aim is to up the ante on customer and business satisfaction by enabling businesses to make payments any way their customers like.
The Challenge
The Sipree team wanted to give their audience a “behind the curtain” look at how they connect a business’s systems to the wonderful world of alternative payment networks. The main challenge for us was depicting a complicated financial and technical process in an engaging way.
The Approach
The answer to that challenge came in the form of “Kate,” the customer whose payment story we follow throughout the video. Stories are engaging. It’s just a fact. Even a simple one like Kate’s goes a long way, providing us with a charming, little context in which to explain one big, complicated process. And come on, look at that face.
Thermo Fisher Scientific - Social Videos
Thermo Fisher Scientific is dedicated to improving the human condition through systems, consumables, and services for researchers. The following are a series of short social videos we crafted for them to play on sites like LinkedIn so that their audiences could take in important information without actually having to click play.
Why Series
Kareo is a cloud based medical software that helps small practices succeed in today’s challenging market.
They were in the process of building a new website and needed a series of four videos to help explain their different services. Partnering with Envoy we worked hard to put the design studio Radio's illustrations into motion. The site launch was a success, the collaboration with Envoy was a joy and the videos are still sharing the message.
Why Kareo
EHR
Billing Services
PRACTICE MANAGEMENT
Mountain Gate
American Golf Corporation owns and operates hundreds of premier private, resort, and daily fee golf courses throughout the United States.
The Challenge
When American Golf Corporation asked us to tell a story about Mountain Gate Country Club, one of their most beautiful properties, and to do it in 30 seconds for broadcast during the U.S. Open, and 90 seconds for the web, we saw it as an amazing opportunity (especially since some of us here at VeracityColab love golf).
The Approach
There’s something deeply satisfying about golf courses. From the moment you step on, you’re surrounded by a sense a peace, manicured nature, and breathtaking vistas in every direction. It’s a feeling that every lover of golf is familiar with. That’s why we knew these videos needed to capture that feeling. So, we distilled that sensation into a single word…Wonder.
But blending beautiful imagery with poetic phrasing was only stage one of our approach. We knew these videos needed to accomplish an actual business goal, se we pitched AGC on the idea of creating a vanity URL, golfthewonder.com, where viewers could be funneled in and told exactly what they needed to hear in order to schedule a call for a personal tour.
Watch the broadcast and web ad versions below.
Broadcast (30s)
Web Ad (15s)
The Result
The Main KPI that we measured for this video was the number of memberships sold by the club, in direct response to the TV Ad and the longer video walkthrough on the custom landing page. Within three months of deploying the ad, Mountain Gate Country Club saw a 500% increase in membership sales. Not only were the results measurable, they were profound.
Product Animations
Lenovo is the fastest growing PC company in the world.
The Challenge
We were tasked with making technical topics accessible and emphasizing the next-level nature of Lenovo’s technology... all while showcasing their incredible engineering in both practical and artistic ways through videos that had to be turned around on quick timelines.
The Approach
Our approach was to use 3D animation to showcase details of top features in less than 2 minutes. Sometimes it’s that simple – and that complex. Here are some of the many videos we created.
Yoga - Watchband Hinge
ThinkPad - Trackpad
Intel Atom Processor
Lanschool
ThinkPad - Multimode
ThinkPad - Touchcase
ThinkPad - Ultrabook
Making the Future Real
Atheer Labs is a team of dreamers, engineers, and programmers, developing immersive 3D glasses to show the world the future, today.
The Challenge
They needed a concept video that would inspire viewers about the future and help raise money for their world-changing project.
The Approach
So we decided to make a “day in the life” video that showcases just how much of an impact Atheer’s 3D glasses could have on day-to-day life. It was great opportunity for us to mix live action and computer-generated effects to tell a wonderfully everyday story about the family of the future.
The Results
Atheer raised a substantial amount of capital and are continuing to view totals beyond their expectations.
BEHIND THE SCENES
