Product Launch Video – MiniAmps
Thermo Fisher makes devices for polymerase chain reaction, or PCR, a process by which DNA is copied exponentially. It’s not glamorous, but PCR is an essential step to anything involving DNA. Want to map a genome, trace a DNA fingerprint, or find the next cancer treatment breakthrough? You’ve got to start with PCR. Thermo Fisher’s new line of thermal cyclers add powerful features like touch screen control and remote monitoring to the mix.
Challenge
Thermo Fisher came to us for a video heralding the smallest of their cyclers, the MiniAmp and MiniAmp Plus, which bring high-end functionality to a small, affordable platform. They wanted to position these as the thermal cyclers for everyone, while showing off the powerful features and design with a 3D rendered product video.
Approach
We drew inspiration from the classic product-unveiling videos for phones and laptops. This approach allowed us to make an ad that highlighted the design of the products in a way that makes them enticing even if you don’t know what they do. Since PCR is a somewhat mundane task within genetic research, the idea of an eye-catching ad for thermal cyclers was just the right amount of crazy.
Results
This video has received hundreds of thousands of views on Thermo Fisher’s YouTube channel and has been used by their sales team around the world. In fact, it performed so well that Thermo Fisher had us create a six-second version so that they could also use it in YouTube preroll ads.
6 Second Cutdown
Thermo Fisher Scientific returned to us to create a video for their flagship PCR instrument, the ProFlex. Watch the ProFlex video to see how we followed up our work on the MiniAmps.
Brand Video – CX
Helpshift delivers a superior customer service experience at a lower cost with Helpshift’s AI-powered messaging platform.
The Challenge
Our challenge was to create a brand video that would intrigue customer service directors so that they understand what sets Helpshift apart, and reach out to learn more.
The Approach
To drive this vision home, we highlighted the benefits of continuous conversation and bots, while also communicating the value of a unified experience across multiple platforms - and, in turn, the time and energy it saves agents so they can tend to higher priority issues.
To elevate this piece even more, we had our very own sound manager create original music.
Style Frames
Internal Training Video – Leader as Coach
Training to be a leader never looked so fun. We worked with one of our clients to produce a video that built hype for their internal leadership training program. The program is centered around "coaching” as the metaphor for leadership. With that in mind, we leaned heavily into visual metaphors, especially sports-related ones.
Visual Development
Animation Process
Since this video’s launch, the program has had lots of success! Hundreds of graduates are now coaching their teams with new ideas, mentalities and tools for their daily leadership encounters.
Our favorite part? When each leader graduates, we make them a personalized video, congratulating them and passing on compliments from they’re team. It’s a really special moment, and you can find out more about how we’re making that happen here.
PTC - Product Video - Service Optimization
PTC loved the first video we made them so much, they came back and asked us to make two more utilitarian-type videos.
Verizon Connect | OEM Series
As a trusted leader in the telematics industry, Verizon Connect offers comprehensive OEM solutions for some of the most respected brands in the auto industry.
The Challenge
This was a series of seven videos, utilizing and showcasing seven different auto brands. It was important to visualize multiple makes and models while describing unique uses and benefits of built-in telematics.
The Approach
We say that in marketing, “if you try to speak to everyone you speak to no one”. The solution was to create brand specific videos that speak to customers needs. The videos utilize a three act structure with an auto brand as the through line. The first act and third touch on the high level benefits of built-in telematics whereas the second act dives into specific use cases for each manufacturer.
The Result
The structure enabled us to speak to one audience per video.
Data Usage
The Challenge
In the wake of customer confusion about the use of digital data, Covetrus wanted to make a video that eased the minds of their users and offered them a behind-the-curtain look at how data is used within their company and offerings, and how greatly it benefits its users.
The Approach
Covetrus came to us with a very solid brand and design system in place, so the visual approach to the piece needed to feel like an extension of their brand. For the story, we need to first establish trust and understanding of our audience, and then walk them through the explanation of how Covetrus protects and enhances their data in order to serve them well. We also got to include some dogs and cats in the video, which means we really loved it.
The Result
“This looks great! Wanted to personally thank your team for all of the hard work on this! We’re very excited to put this to use.”
Program Campaign – AmpliFly
Thermo Fisher makes devices for polymerase chain reaction, or PCR, a process by which DNA is copied exponentially. It’s not glamorous, but PCR is an essential step to anything involving DNA. Want to map a genome, trace a DNA fingerprint, or find the next cancer treatment breakthrough? You’ve got to start with PCR.
The Challenge
Our challenge was to create a "Pre-Flight Safety Walk-through" style video to compliment their AmpliFly campaign. But instead of safety checklists, we were charged to capture a walk-through of their main product offerings in order to help drive sales, and make it clear that when you "fly" with Thermo Fisher, you'll get the First Class experience.
The Approach
In order to really understand First Class, we all decided to get a First Class ticket to Paris.
Just kidding. But we did watch a lot of videos about First Class offerings, so we could fully capture what the experience of flying First Class with Thermo Fisher would feel like. After landing on the concept (pun intended), we had too much fun writing the script and collaborating with the client. We worked together to make sure we covered all the important specifications of their product portfolio, as well as clearly communicate that when you use Thermo Fisher products, you truly get to experience the best results and support.
Behind The Scenes
The Results
The client was thrilled and the video is being rolled out and viewed by their offices all around the world! And we can't be too sure, but we think Michelle (stewardess talent/our Creative Director) is famous in China now.
“We’ve held over 200 customer-facing events since engaging with VeracityColab, and each one has featured something they’ve produced for us. Our product line is still growing, but we can probably attribute $500,000 in revenue from those events.”
360 VR Product Explainer – GOST
Note: For the best experience, we encourage you to watch this video with a head-mounted display that supports Youtube streaming. If one isn’t available, you can still enjoy the experience by clicking and dragging through the 360° environment.
Giant Oak Search Technology (GOST) is a revolutionary threat detection tool that goes beyond the typical state of the art methods of identifying threats by sorting through data with machine learning.
The Challenge
This wasn’t our first time working with Giant Oak. Previously, we had created several simple animated videos to demonstrate their product on their website. But this time, they needed something completely different. Giant Oak noticed that their presence at trade shows was an opportunity to give potential clients not just a head knowledge, but a felt experience of why their product is necessary. We needed something that would invite visitors to their booth into an unexpected, emotionally driven view of the problem that GOST solves.
The Approach
You guessed right… it doesn’t get much more immersive than VR! We partnered with Giant Oak to develop a story that works just as well in 360° as the ones we craft for flat video. Our main visual strategy was to treat the graphics as if seen through an amusement park tour ride. This simplified our canvas by giving us a sort of playbook for different kinds of graphics. We allowed ourselves to place simple 2D graphics on a closer sphere (as if on the windshield of our tour vehicle) and 3D graphics further out (as the environment the ride is moving through.)
We created basic design frames in 2D for story reference, but let the final style be defined during the 3D production. The environment was animated in Cinema4D and rendered with Octane, then brought back together with the flat elements in After Effects. Because there were certain moments of focused information that we needed to pull the viewer’s attention to, we used the movement through the 3D world to encourage a sense of “forward” to the viewers. We found that if we kept the tour moving, even if just very slowly, viewers would be encouraged to look where they’re going… which is exactly where we placed the information they needed to see.
We created an original score for this video and mixed it in 360° with ambisonics. The result is a more immersive and realistic sonic experience as you turn your head inside the experience. More than that, we also found that by “panning” the VO to the front, we could further encourage viewers to look in the right direction for the occasional informational graphics.
The Results
Giant Oak’s first use of this video at a trade show was a hit! They will continue using it as part of their trade show presence, and they’ve discussed sending it to prospects with a free Google Cardboard viewer to extend the experience beyond the show floor.
“The VR video was definitely a highlight and a great way to get our demo shown. Thanks so much for a great demo.”
Industry Segment Videos
Medallia has learned from working with hundreds of the world’s best-loved brands, and packaged that knowledge into best-practices that companies can use to jumpstart their customer experience programs. Including software, predefined configurations, streamlined deployment, enablement materials, and ongoing support, Best Practice Packages take advantage of the full power of Medallia Experience Cloud.
Best Practice Package: B2B
Challenge
Our challenge was to take all 5 videos and come up with a design language that fit the brand but could tell the story. We also needed to make each video different in the first half of the video and create the same messaging/design for the second half of the video.
Approach
Each video opens with a scene of characters in their work environment going about the old way of business. When Medallia Experience Cloud enters the equation, we’ll jump into a world of minimalistic visuals that hint at how Medallia supercharges that specific industry.
Best Practice Package: Retail
Best Practice Package: Contact Center
Best Practice Package: Insurance
Best Practice Package: Digital
Results
Each of these videos can be found on Medallia’s solutions page, explaining the various uses of their Best Practice Packages.
Social Video Campaign – TurboTax
TurboTax Gets Social
As long-time fans of Intuit, we were thrilled when they asked us to create short (I mean, really short) videos for their TurboTax social campaign. After working with them over the last few years on product videos, we knew this was going to be a little different. Not only was it important to keep their brand messaging in tact, but these videos could only be be fifteen seconds (instead of the typical :60 – :90 product videos), and they needed to quickly connect some fun and familiar emotions to the TurboTax brand.
After some long hours (and hilarious conversations) we developed sixteen, fifteen second spots that not only are exceeding the business goals of the campaign, but bring a smile to our faces every time we watch them.
Social Format
Since we believe that the best companies succeed because they shine in each stage of the customer lifecycle, we worked hard to make sure these videos excelled in the social arenas where lots of TurboTax’s existing and potentially new customers hang out. This meant that the videos not only needed to catch their attention, but they had to be shot in just the right way where they could play across multiple platforms and devices.
“When trust is high, there’s more freedom to create.”
Building trust with brands takes time, hard work and consistency. Once that trust is earned, however, you are often granted the freedom to create at a whole other level. This was the case with TurboTax and their 2016 Social Video Campaign. And once we got the “go ahead” we were stoked! All we had to do was come up with great ideas, write compelling scripts, and produce 16 videos that achieved the goals that were set. So that’s what we did.
This wasn’t the only TurboTax project we worked on this year...
TurboTax Product Animations
The Reward
In addition to the social-facing videos, we created a series of product walkthrough animations. These might not look like much, but they’ve been a valuable asset for TurboTax in demonstrating various parts of their product. And you know it’s a great project when the client gives you cupcakes.
Brand Film – Preventable
The goal of the Patient Safety Movement is to have ZERO preventable deaths by 2020. That’s a noble cause, one that we were more than happy to get behind.
Challenge
Convey the awful truth with hope and promise.
Approach
We thought it was best to start off telling the horrifying facts: healthy people are dying in hospitals. But unless the viewer can identify with the problem on a heart level, it would be just another “issue” in the world that might go unnoticed. Connecting real stats with real people within a short narrative has the power to move people from knowledge to action.
Product Ad – TurboTax Live
Intuit’s TurboTax Live is the new way to do taxes, because now you can do your taxes with a real CPA or EA on demand.
The Challenge
The biggest challenge this video needed to overcome was FUD (fear, uncertainty, & doubt). We were told that on average, most people trust TurboTax, but the instant something feels even remotely complex, FUD sets in, and they bounce. We needed to fix that.
The Approach
So we pitched a concept that encapsulated the three biggest concerns a simple assisted tax filer might run into…
How can I be confident my taxes will be done right?
How can I be confident I will get every single deduction?
How can I be confident that I will get my biggest refund?
We then implemented those three concerns into a narrative of “moments” that showed how having a live CPA easily removes ALL of those concerns.
We also created a social looping cutdown seen below…
The Result
Just a few weeks into launch and this video has already racked up almost 2 million views and successfully helped decrease FUD among their primary target. Right on, Rita.