Product Overview Video
From one environment to the next, Box is a platform that breaks down all walls and barriers to make work seamless and easy.
The Challenge
Software explanations can be dry, so we wanted to do more than tell viewers what Box can do. We needed to show them in a very engaging and unique way.
The Approach
By seamlessly transitioning from one unique workspace to another – with the help of the rig shown below – we were able to display the power of Box in a way that’s fun, simple, and engaging. Ultimately we wanted to visually communicate that from one scenario to the next, one desk to the next, one environment to the next, whether you work alone or with a team of people around the world, Box frees you up to do what you love to do.
Conference Video
Challenge
The folks at OCTANe needed to kick off their annual Investor Forums for Technology and Medical Devices with videos that let their audience know they were a part of something big. It was up to us to create a set of stories that balance a decent amount of energy, but still convey a simple, high-level message.
Approach
After mulling things over, we built a story around the different members of OCTANe’s network all traveling to meet up at their hub, OCTANe itself. The video builds toward our “meeting of the minds” scene where OCTANe’s stats convey our main message: “OCTANe is the place to make things happen.”
The VeracityColab team took a visual cue from the opening credits of Spielberg’s 2002 classic, Catch Me If You Can. The sharp, simple style keeps things professional while making for an engaging journey. The overall motion of the piece progresses continuously to the right, emphasizing OCTANe’s commitment to moving forward and driving innovation.
The Results
“VeracityColab knew exactly what role their video played in our project. Their desire to proficiently understand our goal and the preparation that went into making this video, is what truly set the bar for any other video company I will ever work with.”
Explainer – Big Data
H2O makes it possible for anyone to easily apply machine learning and predictive analytics to solve today’s most challenging business problems.
The Challenge
Visually explain what H2O does so that the layman understands and the expert remains interested.
The Approach
We gotta be honest, this was a tough nut to crack. But then somebody said, “what if we explained it with pixels in 3D space.” That led to the next conversation and the next, until we finally actually understood what H2O does and what that statement meant. Sometimes you stumble across a gem when your walking through rocks.
The Results
“We thought this would be impossible, but you did it.”
Future Accounting
Quite honestly, BlackLine is the future of accounting. Their cloud-based software enables complete control and automation over the entire financial close process… and it’s pretty freakin’ impressive.
Challenge
Every time we get in a room with the folks at BlackLine to talk about their next project, we end up discussing just how ridiculous it is that most midsize and enterprise companies still manually reconcile their accounting process. And that’s exactly what they were looking for in these two videos.
Approach
Oftentimes people don’t realize things about themselves until they see it in others. That’s why we were intentional about showing just how much time accountants lose buried in their books day to day. But more importantly, we needed to show what their day to day could look like with BlackLine.
ENTERPRISE BRAND VIDEO
MID SIZE BRAND VIDEO
Execution
We stripped these scenes completely of their location because we wanted the attention to be solely on the individuals. People show pain, and it was important for us to capture their discomfort with their current accounting process, and their peace with BlackLine.
An Accountant's Survival Guide
The Challenge
After receiving a lot of traction on their marketing materials, BlackLine decided they wanted to build on their successes by having us create two videos that acted as a precursor to two very important white papers. We were all game for that, however, the real challenge came when they alerted us to the fact that both videos needed to work within a 4:3 ratio, and be fully comprehendible with no sound.
The Approach
BlackLine’s marketing materials created a great foundation for us to begin concepting on a lot of great ideas. Since both white papers were about the future of accounting, we thought it would be a great idea to stylize these accordingly. The first video was all about helping accountants navigate the upcoming battle against the future robots. So, we created an old-timey propaganda video that reminded and empowered accountants that even though the Robot Uprising is coming, they can still get the upper hand if they follow these techniques. For the second video, we decided to push further into the timeline and make it feel like a message from the future. We started pulling references like Terminator Salvation for the tone, Iron Man for the SFX, and Star Trek clips for the Captain’s Log examples.
Before and After
Sipree is a platform that connects businesses to every payment network in existence: PayPal, Square Cash, Starbucks — you name it. Their aim is to up the ante on customer and business satisfaction by enabling businesses to make payments any way their customers like.
The Challenge
The Sipree team wanted to give their audience a “behind the curtain” look at how they connect a business’s systems to the wonderful world of alternative payment networks. The main challenge for us was depicting a complicated financial and technical process in an engaging way.
The Approach
The answer to that challenge came in the form of “Kate,” the customer whose payment story we follow throughout the video. Stories are engaging. It’s just a fact. Even a simple one like Kate’s goes a long way, providing us with a charming, little context in which to explain one big, complicated process. And come on, look at that face.
Thermo Fisher Scientific - Social Videos
Thermo Fisher Scientific is dedicated to improving the human condition through systems, consumables, and services for researchers. The following are a series of short social videos we crafted for them to play on sites like LinkedIn so that their audiences could take in important information without actually having to click play.
Why Series
Kareo is a cloud based medical software that helps small practices succeed in today’s challenging market.
They were in the process of building a new website and needed a series of four videos to help explain their different services. Partnering with Envoy we worked hard to put the design studio Radio's illustrations into motion. The site launch was a success, the collaboration with Envoy was a joy and the videos are still sharing the message.
Why Kareo
EHR
Billing Services
PRACTICE MANAGEMENT
Mountain Gate
American Golf Corporation owns and operates hundreds of premier private, resort, and daily fee golf courses throughout the United States.
The Challenge
When American Golf Corporation asked us to tell a story about Mountain Gate Country Club, one of their most beautiful properties, and to do it in 30 seconds for broadcast during the U.S. Open, and 90 seconds for the web, we saw it as an amazing opportunity (especially since some of us here at VeracityColab love golf).
The Approach
There’s something deeply satisfying about golf courses. From the moment you step on, you’re surrounded by a sense a peace, manicured nature, and breathtaking vistas in every direction. It’s a feeling that every lover of golf is familiar with. That’s why we knew these videos needed to capture that feeling. So, we distilled that sensation into a single word…Wonder.
But blending beautiful imagery with poetic phrasing was only stage one of our approach. We knew these videos needed to accomplish an actual business goal, se we pitched AGC on the idea of creating a vanity URL, golfthewonder.com, where viewers could be funneled in and told exactly what they needed to hear in order to schedule a call for a personal tour.
Watch the broadcast and web ad versions below.
Broadcast (30s)
Web Ad (15s)
The Result
The Main KPI that we measured for this video was the number of memberships sold by the club, in direct response to the TV Ad and the longer video walkthrough on the custom landing page. Within three months of deploying the ad, Mountain Gate Country Club saw a 500% increase in membership sales. Not only were the results measurable, they were profound.
Product Animations
Lenovo is the fastest growing PC company in the world.
The Challenge
We were tasked with making technical topics accessible and emphasizing the next-level nature of Lenovo’s technology... all while showcasing their incredible engineering in both practical and artistic ways through videos that had to be turned around on quick timelines.
The Approach
Our approach was to use 3D animation to showcase details of top features in less than 2 minutes. Sometimes it’s that simple – and that complex. Here are some of the many videos we created.
Yoga - Watchband Hinge
ThinkPad - Trackpad
Intel Atom Processor
Lanschool
ThinkPad - Multimode
ThinkPad - Touchcase
ThinkPad - Ultrabook
Making the Future Real
Atheer Labs is a team of dreamers, engineers, and programmers, developing immersive 3D glasses to show the world the future, today.
The Challenge
They needed a concept video that would inspire viewers about the future and help raise money for their world-changing project.
The Approach
So we decided to make a “day in the life” video that showcases just how much of an impact Atheer’s 3D glasses could have on day-to-day life. It was great opportunity for us to mix live action and computer-generated effects to tell a wonderfully everyday story about the family of the future.
The Results
Atheer raised a substantial amount of capital and are continuing to view totals beyond their expectations.
BEHIND THE SCENES
