Brand Video – CorVel
CorVel is an American technology company that offers comprehensive risk management solutions to employers, third party administrators, insurance companies, and more.
The Challenge
CorVel needed a way to talk about their innovative brand in a way that felt...well, innovative.
The Approach
Quite frankly, innovation is a tricky subject to showcase. Why? Because innovation is one of those things that you tend to only recognize when you see it. So, we decided to build a video that showcased what innovation means, specifically in this industry…
The Result
…and the client love it.
Product Partnership – Star Wars / Kylo Ren
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
HJC knew they had a great idea in creating a Kylo Ren motorcycle helmet but what they didn’t know, was how to share it with the world. Our orders? Create a video that makes this helmet irresistible, and makes the good people at Lucasfilm proud.
The Approach
We’ve all done it. We’ve all raised our hand at something and hoped The Force would kick in... even if it would just move the TV remote a few inches closer. With that in mind, we set out to captivate every Star Wars fan/motorcyclist out there by placing elements from Star Wars: The Force Awakens into an “earthly” setting. What if your garage felt more like the Dark Council? What if you and your motorcycle were one? What if you could don the helmet of the Dark Lord’s grandson himself, then take off into a galaxy far, far away? What if you dared to “Explore Your Dark Side”? What if?
Storyboards
The Result
HJC unveiled this helmet with our video at Comic-Con and they received off the chart pre-sales.
Click the image below to watch this video on HJC’s website… with John Williams’ masterpiece as the score!
Product Launch – CorVel
The Challenge
CorVel was just about to launch a new feature within their platform and they desperately needed an explainer video to unpack all its goodness fast! And we don’t mean they wanted a fast video… we mean they needed this video in just a couple of weeks fast.
The Approach
We decided an exploded feature aesthetic would help CorVel’s audience focus on each aspect to help them really see its value in action. And the rest, well, just involved a lot of head down hard work. :)
The Cutdown
The Results
“I appreciate you sending this over so quickly, and your help on this project! We are very happy with how it turned out.”
Product Explainer Video – Network Firewall
The Challenge
Though you might know them as a phone carrier, AT&T is one of the world’s largest telecommunications companies. Firewalls are a vital tool in network security, and AT&T has brought firewalls into the modern era by enhancing them with a unique blend of machine learning, data analytics, and the knowledge of human experts. They came to us with the task of explaining this sophisticated approach, and showing the world what sets it apart from existing methods.
The Approach
As with many networking products, we were faced with visualizing something that people have never seen. Firewalls don’t look like anything in real life, so we needed to develop a visual metaphor that explained their functionality. While the network was easy to show with an interconnected web, enveloping the entire web in a shield wasn’t enough to show the intricacies of AT&T’s approach.
Instead, we decided to give each individual endpoint of the web a “glass box” shield. Each shield had multiple layers to signify the literal layers of security employed in standard firewalls. The uniqueness in AT&T’s firewall approach is to dynamically and intelligently filter incoming packets, rather than setting static rules. To show this, we developed the idea of a fence-like mesh that changes its shape to allow or block different shaped packets.
Because these concepts needed their full visualization to be understood, we took to Cinema 4D to create several 3D styleframes. While that was happening, we built a sketch storyboard to communicate the story’s flow. As AT&T’s team reviewed and approved that storyboard, we updated the sketch frames to become a full sequence of 3D styleframes. This set us up to jump right into animation, where we used OctaneRender to bring realism to the network world, and After Effects to composite glowing attacks and digital textures into the scenes.
Process
Product Launch Video – Tour 360 2.0
For the serious golfer, the adidas Tour360 2.0 isn’t just a shoe, it’s the gateway to a better swing, stance, putt, less bogies, and more birds.
The Challenge
“The details matter.” In a nutshell, that’s what adidas told us when they came to us in need of a video for their Tour360 2.0 Golf Shoe. Just the slightest enhancement in stability can make the difference between two strokes and three… and when you’re a serious golfer, that’s a big deal. So, it was on us to create a short ad that clearly showcased what’s different about this shoe from the previous version, and why it’s better.
The Approach
From the moment we sat down to concept, we all seemed to be thinking the same thing… this video needs to be about “the next step” in shoe evolution. So instead of simply showing the latest version of the Tour360 2.0, we felt it would be stronger to start with the old Tour360, and show each feature evolve the instant the shoe stepped onto the fairway. That way, our audience would see both what was new, and why it was better than before.
Storyboard
For most of our work, we start with sketched storyboards, and then move into a fully developed look & feel. For this project, the 3D nature of the work meant storyboards were best served with a pencil-sketch approach. Working in Procreate on an iPad Pro allowed us to quickly create these boards, while still having layered content we could use in our animatic. We used these storyboard frames to create a quick blocking animatic, taking care not to get caught up in the methods or framing.
Animatic
Execution
The final project was animated in Cinema 4D and rendered with VRay. The tactility and appeal of these visuals needed a strong sonic pairing, so we worked with composer John Anderson to bring original music to the video. Rather than use sound design, each cut and movement was carefully considered for its musical impact. The result still feels motivated by the action but not out of place, considering the subject is a largely motionless shoe.
The Results
Product Overview - BetterCloud
BetterCloud creates SaaS Management and Security that is customized to each business.
The Challenge
BetterCloud needed an overview video that really hit on the pain points of IT professionals and walked them through how BetterCloud solves those pain points.
The Approach
Once we identified the exact pain points of IT professionals, we crafted this video to feel like one big PAINKILLER… both visually and audibly. It may sound simple, but to IT professionals, the solutions mentioned in this video are a big deal.
“Thank you so much for your help on this project! I am very happy with how it turned out so please pass that along to the team who worked on it.”
Product Video – Athletics Collection
QALO creates durable, silicone wedding rings for those that live an active lifestyle.
The Challenge
QALO had just created a new material and a new ring design for their upcoming lineup and they needed a video to showcase the beauty, durability and design.
The Approach
Let the beauty and design “speak for itself.” We knew from the very beginning this wasn’t just another piece of jewelry. QALO spent a lot of time designing these rings to feel like an extension of their audience. Each ring is built to breathe, lift, and live with their wearer, so it was on us to get that message across in a unique way. In order to do that, we felt it best to show the journey a ring takes in its formation. There’s just something about journey stories that keeps our attention.
Concept Art
Features Video – Everlaw
The Challenge
Everlaw has been crushing it ever since we created their first Brand + Product Videos followed by their Product Tour + Storybuilder Videos. So when they came to us with this opportunity to create a video about their new FOIA features, we were immediately onboard! Since we’d already made four videos with Everlaw, the main challenge we needed to overcome, was to create something fresh that still fit within the family of videos we’d already created.
The Approach
During our discovery meeting with Everlaw, we kept hearing these new features described in the context of a user. And since we don’t speak legalese, it was really helpful for us in understanding the benefits of these new features. Naturally, it only seemed right to us to recreate that explanation style, so we rewrote this is the form of a narrative and found as many ways to push the design style beyond where we had it before as possible.
The Result
What you see above was a major win for everyone involved, and we can’t wait to make the next one :).
Product Video - PriceHubble
PriceHubble provides a platform dedicated to the development of data & explainable AI-driven real estate valuations and insights, globally.
The Challenge
PriceHubble came to us with a need for several sleek and sexy looking videos to cover many of their product offerings. The tricky thing about doing a lot of videos at the same time is that design standards of what defines “sleek and sexy” can change in an instant, resulting in one video feeling current, and the rest…not so much.
The Approach
To ensure we built this thing right, we decided to just nail down the first video seen above, and then if successful, we would build out a proposal for the following couple of videos. So in essence, the creativity of this solution was more in the proposal than anything else.
And see below for our various localized versions to ensure this video reached a wider audience.
Germany
Switzerland - French Speaking
France
Switzerland - German Speaking
The Results
The good news is that the PriceHubble team absolutely LOVED what we created, so stay tuned for what’s to come.
Product Overview Video - ProFlex
As a follow up to our work for Thermo Fisher Scientific’s MiniAmp Thermal Cyclers, we were tasked with creating a video to show off the flagship product in this category. The ProFlex is a modular PCR system with all the capabilities of other thermal cyclers in a reconfigurable setup that allows users to choose between five different block types.
The Challenge
The most difficult part of this project was developing a style that reflected the modular nature of this project and elevated it over the video we did for the MiniAmp Thermal Cyclers, as the ProFlex is a more premium product. We knew we had to stay in the 3D animation style set by the previous video, but took the chance to raise the detail in the environment.
The Approach
In looking at the modular blocks, we decided that the environment could mirror some of the varied angular forms in each block. The more complex but still rectangular environment served as a constant reminder about the many possibilities and configurations possible with this product. We also chose to animate the blocks in slightly fantastical ways, flying them in at dramatic angles to emphasize the ease that users can expect when changing the blocks.
30 Second Cutdown
6 Second Cutdown
The Results
Thermo Fisher Scientific is using this video on their website to drive value and understanding for potential customers.
Animated Explainer
Who they are:
PatientPop is a marketing company that offers healthcare providers an all-in-one marketing solution to drive more patients, repeat visits, and online reviews.
What they do:
PatientPop helps practices acquire more patients who are looking for a doctor by making them easier to find.
Key Persuasion:
This video needed to creatively illustrate to physicians what a “digital practice” is and how PatientPop’s platform can improve their ability to acquire new patients.
Product Partnership – Star Wars / Darth Vader
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
HJC had just finished designing two motorcycle helmets based on the most iconic helmets of all time, and it was on us to unveil those helmets to the world.
The Approach
We watched a lot of movie clips... like, a lot. And if there's anything we learned from the last Star Wars video we did, it's that Star Wars canon is sacred. There was just so much to learn. Over and over again, we reworked the narrative to make sure we were representing Darth Vader in a way that was consistent with canon. It was tough, but well worth it.
The video was shot in a massive, old warehouse in LA. To get appropriately dark lighting in a location this large, the team filmed through the night hours. Production involved live motorcycle riding, fog and strobe effects, and crew of visionaries. And if that's not enough to get you excited... we think this video will do the trick.
Behind the Scenes
The Results
As always, HJC loved the work and had very little to change. This video premiered at Comic Con and is now promoting the helmets on HJC's home page. It has also received over 150,000 views and 30,000 likes through various brands on Instagram.
Our favorite part? If you watch the video on HJC's website, you'll get to enjoy it with the classic Imperial March as the soundtrack.
You can also watch our other videos for HJC Helmets, featuring Kylo Ren and characters from Cars 3.
Product Videos - CorVel
CorVel is an American technology company that offers comprehensive risk management solutions to employers, third party administrators, insurance companies, and more.
The Challenge
This was the second time we were given the privilege of working with CorVel, and this time they really wanted us to hone in on creating empathy…empathy in the visuals, the voice-over, the story…all of it.
The Approach
Any time a client asks us to create empathy, we immediately think of the word “human.” Making a more human video means coaching the VO to feel like it’s speaking WITH the audience, not AT the audience. It means creating characters that have dimension, personality, and well…character. And it means telling a story that is legitimately relatable.
The Results
Once again, we are proud to say that CorVel loved the video and gave us rave reviews.
App Demo – Stop Motion
We don't always make stop motion videos, but when we do, we prefer using peas.
Brand Video – "California Different"
CaliforniaChoice is a health insurance option designed to provide employers and employees with choices when it comes to something as important as where they receive care. CaliforniaChoice offers eight different health insurance plans options, including the state’s most premier health plans, in order to provide for all different kinds of employees in different phases of life.
The Challenge:
CalChoice came to us to create a video that supported their new campaign, California Different. The goal of the piece was to portray employees who are in different phases of life, and show how the different health plans they select best serves them and their families.
The Approach:
In order to get full buy-in, all creative elements besides the actual production were created first, and then the shoot followed to bring the piece to life. This video needed to stand out amidst the world of insurance company marketing that tends to have a more slow and emotional approach, while CalChoice wanted to have a higher energy piece that reflected the California way of life. In a two day shoot where all the unpredictables came into play, we were able to utilize weather and time and pets and kids all to the benefit of the video - and we had a real good time doin’ it.
The Result:
The client and the company are extremely pleased with the video and felt supported and championed throughout the process. We’re also pretty excited about the piece as well.
“Everyone we interacted with was professional, creative, and genuinely nice. We joined Veracity on one of the shoots and had a great time. Their quickness and professionalism impressed us! ”
Product Partnership – Pixar Cars 3
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
The challenge? The challenge you ask?… Pixar.
Approach
Okay, so a bunch of us are sitting in a room trying to swallow the fact that we’re working on a video that is associated with Pixar. The ideas and fears are flying, but fear doesn’t get a vote in this company, so it’s mainly just a bunch of great childhood fantasies and adventures finally coming true. In the end, we decided on a race theme, cause hey, most often the simplest idea is the winner. So we studied the latest Cars 3 trailers backwards and forwards until we had all the beats down for a solid storyboard that we knew would not only put our audience in the drivers seat, but make Pixar proud. Man that was a fun sentence to write.
Storyboards
A key step in developing this concept was directing environments that made sense for the project. We took images from the movie’s trailers as inspiration and modified them for the smaller space that the helmets would occupy.
Environment Direction
Ka-Chow!
“The VeracityColab team has been a pleasure to work with. VeracityColab brought life to our products with impressive live-action and animation productions for our first two product videos. We look forward to working with them on our third project.”
Brand & Product Explainer
Everlaw offers a modern approach to ediscovery for law firms and corporations, enabling them to discover relevant information, reveal details hidden in huge document troves, and collaboratively act on the information to prepare for trial.
The Challenge:
Everlaw is a company that offers their target market tools and technology that build stories to helps them prepare for trial, and sift through hundreds of pieces of information to present a clear direction. So, we wanted to do for them what they do for their clients. We were tasked to create a branding guide for their logo reveal and lower thirds animation, as well as execute two videos, a Brand Video and an Explainer Video, to serve them on their website, marketing and an upcoming conference.
The Approach:
In early conversations, Everlaw expressed an interest in staying more conceptual with the concept, and also needing it to play and be understood with and without sound. Knowing this, our concept took form and execution within one month to hit their deadline for a conference. We focused on their brand as a whole as well as one of their specific offerings. Both videos needed to feel like the same family, align with their current brand standards, while also clearly and creatively communicating their value. We laid out animation standards for their logo and lower thirds in conjunction with the creative development of the two videos in order to align strategy with execution.
The Result:
Not only did the videos get completed on time, but we picked up a few other deliverables along the way to add value to their brand and conference booth. The client felt cared for and heard throughout the process, which was vital to the success of a quick timeline and creating a video that achieved their goal. The conference was a success and both videos were immediately launched on their site!
“The team at VeracityColab worked within a lightning fast timeline to produce stellar videos for several high-profile initiatives at Everlaw. Our product has a steep learning curve and they got up to speed quickly. Throughout the process they were on top of deadlines and always in touch. We loved working with them.”
Partner Portal
The Challenge:
Epson came to us to help them unveiled their updated partner portal to their customers. The new portal offered customers the ability to purchase products, receive services, and access all of the marketing assets their hearts desired. This video needed to tease the ultimate product reveal, without overpromising or overhyping - as this was just the start of their new offerings.
The Approach:
As Epson is constantly innovating and iterating, we wanted to make sure this video’s shelf life lasted as long as possible. This came into play not only for the script, but for the visuals as well. The graphics and icons were created in a way that would reflect what would actually be seen on the portal, without setting too concrete and detailed of a look. We pulled inspiration from their monthly-email visual system, so the reveal video would feel right at home in their brand assets.
The Results:
The video launched at their big partner event, and is continuing to be unvailed internationally. The client was extremely happy with the process and the final product, and the new portal is gaining excitement and traction!
Brand Video
The Challenge
Bill.com came us to help them create a video that would showcase the offerings in their new platform in a way that felt approachable and valuable, while also staying evergreen in the design.
The Approach
The value Bill.com delivers to their customers was an easy sell, but the trick was to showcase their new platform UI in a way that could be rebranded down the line when they updated all their designs and brand guidelines. We also wanted the viewer to feel the tension of what life was like without Bill.com, and the ease that comes with it. To do this, we approached this video with photo-real environments, and paced the piece so the chaos in the beginning made the viewer see the apparent need for the offering.
The Result
The client was extremely pleased with how we were able to achieve their hoped-for vision, and provide them with a video whose shelf life could sustain and grow with the company.
Product Lifestyle Video – Patrick Peterson
The Challenge
This was our second project working through Common Thread Collective. [pH]UEL had just developed a truly incredible product for the athletic arena, and they needed a video to make it stand out. Now, in most cases, that’s a typical request, but we’re talking about the sports market here. One of the biggest, most inundated markets in the world. Every day there’s a new product, technology, lotion, or drink on the line, which meant this had to look and feel completely different.
The Approach
In order for this video to be a success, we knew we had to do two things: gain trust, and cast the future. To gain trust, we realized that if you can see the numbers behind the product, and respect the person using it, then your trust meter will go through the roof. So, we flew to Patrick Peterson’s Arizona home turf, shot him in 114 degree weather, and made sure we had all the facts right on what this product could do.
As for casting the future, you’ll notice moments when the camera work slows down and the science dial turns up. These “scientific goggle” moments not only give our audience a view into the un-viewable, but they show our audience that this stuff keeps working even when you’re not, so you’re free to perform at your peak potential – something that’s in absolute demand for this industry.
The Results
The client was thrilled with the video, and they’ll let us know how it performed once they have time to breathe from all the product sales.