April Fools Video – Keyless Keyboard
It’s not every day that you get a call out of the blue to do a Google video; but that’s exactly what happened.
The Challenge
The call went something like this: Google: “Could you come to Mountain View in 3 days, and while you’re here, work with us to rewrite, problem solve, craft and shoot an original April Fool’s video?” Our response, of course, was “YES!” because we love doing this and we love (at least some of us) working “under pressure” (but don’t get any ideas).
The Approach
We used motion like we would for any real product and worked hard to give everything that “Is this for real?” feel. Please enjoy this Google Internal April Fool’s Day video, and drop us a line if you’re thinking about trying out the Google Keyless Keyboard!
The Results
They were a very satisfied internal team of practical jokers.
Brand Film – “In Search of Home”
Realtors Property Resource® (RPR) provides REALTORS® with data on more than 166 million parcels of property in the United States.
The Challenge
RPR had just undergone a massive revamp in the way they position themselves in the market, and they needed us to find a way to tell a story that would emotionally move Realtors to learn more about their app.
The Approach
Moving is a BIG deal. It requires taking your entire life and just sort of plunking it down somewhere else. To some people that may sound exciting, but to a child who’s only ever known the world they started it, that’s heavy. This was the inspiration that really got us a to noodle on a creative and emotional way we could both capture our audiences hearts, and inform them about the power of RPR’s app all at the same time.
We also created various cutdowns for RPR to use in their ad spending and social campaigns.
30 Second
15 Second
The Result
“Thank you so much! I wanted to let you know how happy we are with both the final product and with the entire experience of working with your team. We’ve really loved all the animated videos created in collaboration with Veracity, but this live action commercial has taken it to another level.”
Product Explainer Series – Experian Boost
To Infinity and Beyond
Experian is all about helping people protect, understand, and improve their credit scores.
The Challenge
Experian came to us in need of a series of explainer videos for their Boost product. And because anything credit score related can be difficult to grasp, the number one thing they needed out of these videos was clarity!
The Approach
We spent a lot of time modeling and animating the rocket to feel just right. It was important that it not feel too cartoony, but just enough “sing along” so that it could carry the audience through each video and ensure comprehension of the information. And although it took us a while to get it just right, the great thing about putting in all the work up front, is that it enabled us to finish each experience video in the series with ease. Take a look at the videos below to experience the full journey you could go on if you were to start using Experian Boost.
The Full Experience Series
The Result
Our client loved these videos so much that they came back and requested a new marketing series with two ad cut downs.
The Marketing Series
The 15 second Ads
Product Launch Campaign – Penny
Bear Robotics is the maker of Penny, a food service robot that can navigate the busy environment of a restaurant to deliver food from the kitchen directly to customers’ tables.
The Challenge
For the launch of the second generation model of Penny, Bear Robotics needed a set of videos to show the robot’s features and give social proof through customer voices.
The Approach
One of the main client needs was to have the features video come from the first person perspective of a server. We knew that the videos would need to take place in a real restaurant location, but that we needed specific enough lines from the main narrator that a real waitress wouldn’t work. We took great care in writing a script that would work with an actress as our server, without it seeming disingenuous.
We also found a location that was already familiar with the previous generation Penny robot, so we could quickly show the staff how to use the new model, and film it in action delivering real food to real customers.
Features Video (30s)
Testimonial
Montage
“Deeply appreciate your work and being so accommodating through the process. We feel that we were able to generate our first commercial video that characterizes Penny effectively.”
Product Launch Campaign – Pulsense
You’ve probably heard of Epson and their work in printing and projectors. The Pulsense brand marked Epson’s entry into the new marketplace of wearables, introducing the world to Epson wearable technology that monitors and improves vitals across every lifestyle.
Epson | Pulsense Brand Video
Challenge
Introduce Epson’s Pulsense wearable to an audience that only sees Epson as a printer company, while making the most out of the well-established Epson technology.
Approach
Once we realized that Pulsense was really an incredibly accurate light that measures all health metrics, we knew that it was the light itself that should guide our story. Everything fell into place from there. Using Pulsense’s light as our link between Epson’s well known brand and their new groundbreaking territory more that satisfied the Epson wearable product team.
Epson | Pulsense Product Video
Behind the Scenes
Take a look at how the VeracityColab team collaborated with EPSON to create the Pulsense campaign videos.
Results
For this project, Epson was seeking more qualitative results than quantitative. The mission was to establish the foundation for this new wearable brand through this one video. That’s a tall order, but it was achieved. The messaging and cinematography were used to build other marketing assets immediately following the videos deployment. As a matter of fact, stills were taken from the video to use on landing pages and in some printed materials, including packaging.
Brand Video - Touro University
Touro University Worldwide makes getting your degree online simple.
The Challenge
TUW needed a short video targeted at individuals who have been thinking about going back to school but doubt they can find the time, and even if they could, have uncertainty that they would be successful.
The Approach
Security was a big word we threw around when concepting this video. What if you could have security in your future? That’s a big selling point! And one that TUW’s ingenious way of schooling can help people have. So, we looked into creative ways we could show our main character adapting to her environment so that no matter what changes, she’s prepared to face it with success.
The Cutdown
Orientation Video - “What Makes Up Our Kitchen”
Tender Greens is a restaurant that believes good food, whole food, real food, should be available for everybody, every day.
The Challenge
It’s a big deal to get hired at a Tender Greens. That’s why they asked us to make a video that got new hires to think, “man, I’m glad I chose to work here.”
The Approach
Our approach to making this video all stemmed from learning about who Tender Greens is and what makes them so great. On the surface, they appear to be a very clean-cut crew that delivers Chef’s Table-like cuisine, but the more we got to know them, the more we realized they’re all just a bunch of goof balls. And that’s exactly what inspired us to create this fun yet informative new hire video.
The Result
“After 13 years here and a tough act to follow in terms of our team member brand video, I was a little concerned that we wouldn’t be able to aptly hit the emotion of what it feels like to work here. I think you guys nailed it. Authentic, simple, fun, sincere… goodness. Thank you.”
Product Campaign – Sensor Mirrors
simplehuman designs everyday tools to help people be more efficient at home. And we think that’s just plain awesome.
The Challenge
Honestly, simplehuman products can sell themselves. The biggest challenge was learning how to film each product without being seen in the reflection.
The Approach
On the surface, each product might just look like a sexy mirror, but the more we unpacked the features, the more we realized that each mirror had a story to tell. So, we decided to craft each video to communicate like a product video, but feel like a lifestyle video.
SENSOR MIRROR – COMPACT FEATURES
SENSOR MIRROR – TRU-LUX
SENSOR MIRROR TRIO
The Results
Each of these videos can be found on simplehuman’s product pages as well as their social channels and YouTube pre-roll.
“The compact has very quickly established itself as a top selling mirror.”
Product Campaign – Flexfit Hats
Flexfit is the original creator of the stretch fitted cap. Decades later, they’re still creating original technology and designs in their premium line of headwear.
The Challenge
Flexfit’s lineup of hats have a wide range of design features, and are marketed at very different target audiences. On top of that, the Flexfit products are mostly marketed to brands, which then incorporate the hats into their own clothing lines. For those reasons, we needed to create a consistent and intentional design system, but do it in a way that speaks to many different people.
The Approach
Our solution was to employ a minimalist 3D style, focusing all the attention on the hats themselves. From there, the background elements of the environment, lighting and sound were able to add subtle touches that helped each video align with its target audience. The video was animated in Cinema 4D and rendered with Arnold Render, for a highly realistic look. To back the classic, timelessness fashion statements these hats make, we felt it best to have the text statements literally etched in stone, rather than presented as graphic overlays. Our audio team created a custom score that was applied to each video, with subtle texture variations that referenced the worlds each hat would occupy.
YP Classics
Flexfit Delta
Flexfit Original
Flexfit 110
Look Development
We wanted each video to have a unique look that mirrored the essence of each hat, but those looks also needed to be consistent with each other. To solve this, we looked at different architectural forms and materials. We identified four distinct styles that could represent each hat, but all worked within a bright, monochrome palette. We then used each style to build environments for each video, exploring unique corners of each world as we explored the products. YP Classics lived in a rectangular, concrete, street-style world. Flexfit Delta took on an angular, glossy environment. Flexfit Original’s background used curving forms and and textured paint, and Flexfit 110 was surrounded by geometric, fabric panels.
The Results
These videos are staged to be shown on FlexFit’s website. Though data has yet to roll in, their team is loving them already. Their team writes, “Though we don’t have any hard statistics, the quality is fantastic. They put a lot of thought into each video, and considered everything we asked for with sensitivity. The videos are well-planned and beautifully crafted to achieve our goals.” We’d call that a success!
“They are one of the best agencies we’ve worked with in terms of communication, timeliness, and professionalism.”
Broadcast PSA – “All of Us”
TGR Foundation offers award-winning STEM curricula and college-access programs to underserved students so they can be equipped to thrive in school and beyond.
The Challenge
TGR Foundation came to us in need of a nationally broadcasted PSA that would air during a major golf tournament. The big hurdle was their need to not use Tiger or rely on his name to create awareness.
The Approach
When you only have 30 seconds to communicate a message, you need to be as focused as possible. So, we asked ourselves three questions. What makes TGR Foundation different? Where’s the proof of their success? And how can we communicate those answers in a truly authentic way? After much research and collaboration with the TGR Foundation team, we landed on three answers. A holistic STEM education for EVERY student is their difference. The success of their previous students is the proof. And having actual students deliver the story is the most authentic way to deliver this message.
We also had the privilege of expanding their PSA to create a Brand Video. See below!
The Result
“It was such a pleasure working with you and your team! I’m really proud of the PSA — I think it came out great and it’s a true reflection of all the work we do. Thanks for bringing our vision to life!”
Live Keynote – Money 2020
The Challenge
Our partners at Intuit came to us with the desire to create an interactive keynote to accompany their GM, Dan Wernikoff, and VP of Product Management, Varun Krishna, as presented their new app, Turbo at the Intuit Money 2020 Conference in Las Vegas. The catch? That presentation was a little over a month away and contained 10 full minutes of content. Challenge Accepted.
The Approach
The first thing we did was touch base with an in-person meeting at the Intuit offices with all of the key players present. They gave us all of the information we needed to get started, and the collaboration never stopped. Since the actual presentation had not been written yet, we had the opportunity to outline the flow of the keynote based on the story they wanted to tell. Our creative directors sat down, imagined themselves as the General Manager of Intuit, and started writing a presentation to inform the visuals we created.
Look Development
The approach we took to landing on a visual direction was informed by their Turbo app UI, as well as branded colors and visuals that would be enough to keep the audience engaged, while not distracting from the innovative and inspiring product that was being presented. We began with some iterations of the overall look, and made sure their beautifully branded UI was the hero of the story.
The Execution
The actual execution of this piece was a delicate balance, as many of the product’s details were still being locked in while we worked. To keep up, we worked on each scene as they were approved by the client rather than chronologically. We pulled some of our best collaborators onto the job, including international talent that kept the project running day and night. We leaned into our great relationship with the Intuit creative team for frequent, incremental reviews, rather than sending the entire 10 minute talk back and forth for every little change. This flexibility helped us provide a keynote that was detailed in its animation quality, but stayed up to date as details changed into the 11th hour.
Product Video | Goalry
Goalry is the one place to reach financial goals and comparison shop for any money matter.
The Challenge
Goalry came to us in need of an overview video for their incredible financial goal platform.
The Approach
Since much of their brand had already been broken down into a really fun illustration, all we had to do was expand upon their mall analogy to help bring their audience into the world of Goalry.
Brand Film – “Occasions”
Have you ever received a gift “just because?” There’s something so special about the unexpected, the love with no strings attached, the appreciation on no occasion, that gives us the warm-and-fuzzies. And that’s exactly what we wanted to convey with this video.
The Approach
Working for ReleVenture on behalf of Wine Country Gift Baskets was definitely one for the books. They wanted to capture something beautiful yet direct. We had it in our minds that traditional storytelling would be the best way to accomplish that goal, however, it wasn’t until someone on our team mentioned a split-screen approach that we were fully able to begin crafting the right story. The split screen enabled us to tell two sides of the same story. You’ll notice that in each scene, the gift on the left side is designed to perfectly match the recipient of the gift on the right. We felt this would be the best way to communicate the craft and care that goes into every Wine Country gift basket.
We also felt it best not to show any faces until the end of this video. The power of what you don’t see, leading up to a final reveal, can be very rewarding. Plus, we knew that not having faces throughout the piece, though risky, allowed the voice-over and design to bring out the warmth and personality of each character.
Product Launch Video – MiniAmps
Thermo Fisher makes devices for polymerase chain reaction, or PCR, a process by which DNA is copied exponentially. It’s not glamorous, but PCR is an essential step to anything involving DNA. Want to map a genome, trace a DNA fingerprint, or find the next cancer treatment breakthrough? You’ve got to start with PCR. Thermo Fisher’s new line of thermal cyclers add powerful features like touch screen control and remote monitoring to the mix.
Challenge
Thermo Fisher came to us for a video heralding the smallest of their cyclers, the MiniAmp and MiniAmp Plus, which bring high-end functionality to a small, affordable platform. They wanted to position these as the thermal cyclers for everyone, while showing off the powerful features and design with a 3D rendered product video.
Approach
We drew inspiration from the classic product-unveiling videos for phones and laptops. This approach allowed us to make an ad that highlighted the design of the products in a way that makes them enticing even if you don’t know what they do. Since PCR is a somewhat mundane task within genetic research, the idea of an eye-catching ad for thermal cyclers was just the right amount of crazy.
Results
This video has received hundreds of thousands of views on Thermo Fisher’s YouTube channel and has been used by their sales team around the world. In fact, it performed so well that Thermo Fisher had us create a six-second version so that they could also use it in YouTube preroll ads.
6 Second Cutdown
Thermo Fisher Scientific returned to us to create a video for their flagship PCR instrument, the ProFlex. Watch the ProFlex video to see how we followed up our work on the MiniAmps.
Brand Video – CX
Helpshift delivers a superior customer service experience at a lower cost with Helpshift’s AI-powered messaging platform.
The Challenge
Our challenge was to create a brand video that would intrigue customer service directors so that they understand what sets Helpshift apart, and reach out to learn more.
The Approach
To drive this vision home, we highlighted the benefits of continuous conversation and bots, while also communicating the value of a unified experience across multiple platforms - and, in turn, the time and energy it saves agents so they can tend to higher priority issues.
To elevate this piece even more, we had our very own sound manager create original music.
Style Frames
Internal Training Video – Leader as Coach
Training to be a leader never looked so fun. We worked with one of our clients to produce a video that built hype for their internal leadership training program. The program is centered around "coaching” as the metaphor for leadership. With that in mind, we leaned heavily into visual metaphors, especially sports-related ones.
Visual Development
Animation Process
Since this video’s launch, the program has had lots of success! Hundreds of graduates are now coaching their teams with new ideas, mentalities and tools for their daily leadership encounters.
Our favorite part? When each leader graduates, we make them a personalized video, congratulating them and passing on compliments from they’re team. It’s a really special moment, and you can find out more about how we’re making that happen here.
PTC - Product Video - Service Optimization
PTC loved the first video we made them so much, they came back and asked us to make two more utilitarian-type videos.
Verizon Connect | OEM Series
As a trusted leader in the telematics industry, Verizon Connect offers comprehensive OEM solutions for some of the most respected brands in the auto industry.
The Challenge
This was a series of seven videos, utilizing and showcasing seven different auto brands. It was important to visualize multiple makes and models while describing unique uses and benefits of built-in telematics.
The Approach
We say that in marketing, “if you try to speak to everyone you speak to no one”. The solution was to create brand specific videos that speak to customers needs. The videos utilize a three act structure with an auto brand as the through line. The first act and third touch on the high level benefits of built-in telematics whereas the second act dives into specific use cases for each manufacturer.
The Result
The structure enabled us to speak to one audience per video.
Data Usage
The Challenge
In the wake of customer confusion about the use of digital data, Covetrus wanted to make a video that eased the minds of their users and offered them a behind-the-curtain look at how data is used within their company and offerings, and how greatly it benefits its users.
The Approach
Covetrus came to us with a very solid brand and design system in place, so the visual approach to the piece needed to feel like an extension of their brand. For the story, we need to first establish trust and understanding of our audience, and then walk them through the explanation of how Covetrus protects and enhances their data in order to serve them well. We also got to include some dogs and cats in the video, which means we really loved it.
The Result
“This looks great! Wanted to personally thank your team for all of the hard work on this! We’re very excited to put this to use.”
Program Campaign – AmpliFly
Thermo Fisher makes devices for polymerase chain reaction, or PCR, a process by which DNA is copied exponentially. It’s not glamorous, but PCR is an essential step to anything involving DNA. Want to map a genome, trace a DNA fingerprint, or find the next cancer treatment breakthrough? You’ve got to start with PCR.
The Challenge
Our challenge was to create a "Pre-Flight Safety Walk-through" style video to compliment their AmpliFly campaign. But instead of safety checklists, we were charged to capture a walk-through of their main product offerings in order to help drive sales, and make it clear that when you "fly" with Thermo Fisher, you'll get the First Class experience.
The Approach
In order to really understand First Class, we all decided to get a First Class ticket to Paris.
Just kidding. But we did watch a lot of videos about First Class offerings, so we could fully capture what the experience of flying First Class with Thermo Fisher would feel like. After landing on the concept (pun intended), we had too much fun writing the script and collaborating with the client. We worked together to make sure we covered all the important specifications of their product portfolio, as well as clearly communicate that when you use Thermo Fisher products, you truly get to experience the best results and support.
Behind The Scenes
The Results
The client was thrilled and the video is being rolled out and viewed by their offices all around the world! And we can't be too sure, but we think Michelle (stewardess talent/our Creative Director) is famous in China now.
“We’ve held over 200 customer-facing events since engaging with VeracityColab, and each one has featured something they’ve produced for us. Our product line is still growing, but we can probably attribute $500,000 in revenue from those events.”