Product Overview Video - ProFlex
As a follow up to our work for Thermo Fisher Scientific’s MiniAmp Thermal Cyclers, we were tasked with creating a video to show off the flagship product in this category. The ProFlex is a modular PCR system with all the capabilities of other thermal cyclers in a reconfigurable setup that allows users to choose between five different block types.
The Challenge
The most difficult part of this project was developing a style that reflected the modular nature of this project and elevated it over the video we did for the MiniAmp Thermal Cyclers, as the ProFlex is a more premium product. We knew we had to stay in the 3D animation style set by the previous video, but took the chance to raise the detail in the environment.
The Approach
In looking at the modular blocks, we decided that the environment could mirror some of the varied angular forms in each block. The more complex but still rectangular environment served as a constant reminder about the many possibilities and configurations possible with this product. We also chose to animate the blocks in slightly fantastical ways, flying them in at dramatic angles to emphasize the ease that users can expect when changing the blocks.
30 Second Cutdown
6 Second Cutdown
The Results
Thermo Fisher Scientific is using this video on their website to drive value and understanding for potential customers.
Animated Explainer
Who they are:
PatientPop is a marketing company that offers healthcare providers an all-in-one marketing solution to drive more patients, repeat visits, and online reviews.
What they do:
PatientPop helps practices acquire more patients who are looking for a doctor by making them easier to find.
Key Persuasion:
This video needed to creatively illustrate to physicians what a “digital practice” is and how PatientPop’s platform can improve their ability to acquire new patients.
Product Partnership – Star Wars / Darth Vader
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
HJC had just finished designing two motorcycle helmets based on the most iconic helmets of all time, and it was on us to unveil those helmets to the world.
The Approach
We watched a lot of movie clips... like, a lot. And if there's anything we learned from the last Star Wars video we did, it's that Star Wars canon is sacred. There was just so much to learn. Over and over again, we reworked the narrative to make sure we were representing Darth Vader in a way that was consistent with canon. It was tough, but well worth it.
The video was shot in a massive, old warehouse in LA. To get appropriately dark lighting in a location this large, the team filmed through the night hours. Production involved live motorcycle riding, fog and strobe effects, and crew of visionaries. And if that's not enough to get you excited... we think this video will do the trick.
Behind the Scenes
The Results
As always, HJC loved the work and had very little to change. This video premiered at Comic Con and is now promoting the helmets on HJC's home page. It has also received over 150,000 views and 30,000 likes through various brands on Instagram.
Our favorite part? If you watch the video on HJC's website, you'll get to enjoy it with the classic Imperial March as the soundtrack.
You can also watch our other videos for HJC Helmets, featuring Kylo Ren and characters from Cars 3.
Product Videos - CorVel
CorVel is an American technology company that offers comprehensive risk management solutions to employers, third party administrators, insurance companies, and more.
The Challenge
This was the second time we were given the privilege of working with CorVel, and this time they really wanted us to hone in on creating empathy…empathy in the visuals, the voice-over, the story…all of it.
The Approach
Any time a client asks us to create empathy, we immediately think of the word “human.” Making a more human video means coaching the VO to feel like it’s speaking WITH the audience, not AT the audience. It means creating characters that have dimension, personality, and well…character. And it means telling a story that is legitimately relatable.
The Results
Once again, we are proud to say that CorVel loved the video and gave us rave reviews.
App Demo – Stop Motion
We don't always make stop motion videos, but when we do, we prefer using peas.
Brand Video – "California Different"
CaliforniaChoice is a health insurance option designed to provide employers and employees with choices when it comes to something as important as where they receive care. CaliforniaChoice offers eight different health insurance plans options, including the state’s most premier health plans, in order to provide for all different kinds of employees in different phases of life.
The Challenge:
CalChoice came to us to create a video that supported their new campaign, California Different. The goal of the piece was to portray employees who are in different phases of life, and show how the different health plans they select best serves them and their families.
The Approach:
In order to get full buy-in, all creative elements besides the actual production were created first, and then the shoot followed to bring the piece to life. This video needed to stand out amidst the world of insurance company marketing that tends to have a more slow and emotional approach, while CalChoice wanted to have a higher energy piece that reflected the California way of life. In a two day shoot where all the unpredictables came into play, we were able to utilize weather and time and pets and kids all to the benefit of the video - and we had a real good time doin’ it.
The Result:
The client and the company are extremely pleased with the video and felt supported and championed throughout the process. We’re also pretty excited about the piece as well.
“Everyone we interacted with was professional, creative, and genuinely nice. We joined Veracity on one of the shoots and had a great time. Their quickness and professionalism impressed us! ”
Product Partnership – Pixar Cars 3
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
The challenge? The challenge you ask?… Pixar.
Approach
Okay, so a bunch of us are sitting in a room trying to swallow the fact that we’re working on a video that is associated with Pixar. The ideas and fears are flying, but fear doesn’t get a vote in this company, so it’s mainly just a bunch of great childhood fantasies and adventures finally coming true. In the end, we decided on a race theme, cause hey, most often the simplest idea is the winner. So we studied the latest Cars 3 trailers backwards and forwards until we had all the beats down for a solid storyboard that we knew would not only put our audience in the drivers seat, but make Pixar proud. Man that was a fun sentence to write.
Storyboards
A key step in developing this concept was directing environments that made sense for the project. We took images from the movie’s trailers as inspiration and modified them for the smaller space that the helmets would occupy.
Environment Direction
Ka-Chow!
“The VeracityColab team has been a pleasure to work with. VeracityColab brought life to our products with impressive live-action and animation productions for our first two product videos. We look forward to working with them on our third project.”
Brand & Product Explainer
Everlaw offers a modern approach to ediscovery for law firms and corporations, enabling them to discover relevant information, reveal details hidden in huge document troves, and collaboratively act on the information to prepare for trial.
The Challenge:
Everlaw is a company that offers their target market tools and technology that build stories to helps them prepare for trial, and sift through hundreds of pieces of information to present a clear direction. So, we wanted to do for them what they do for their clients. We were tasked to create a branding guide for their logo reveal and lower thirds animation, as well as execute two videos, a Brand Video and an Explainer Video, to serve them on their website, marketing and an upcoming conference.
The Approach:
In early conversations, Everlaw expressed an interest in staying more conceptual with the concept, and also needing it to play and be understood with and without sound. Knowing this, our concept took form and execution within one month to hit their deadline for a conference. We focused on their brand as a whole as well as one of their specific offerings. Both videos needed to feel like the same family, align with their current brand standards, while also clearly and creatively communicating their value. We laid out animation standards for their logo and lower thirds in conjunction with the creative development of the two videos in order to align strategy with execution.
The Result:
Not only did the videos get completed on time, but we picked up a few other deliverables along the way to add value to their brand and conference booth. The client felt cared for and heard throughout the process, which was vital to the success of a quick timeline and creating a video that achieved their goal. The conference was a success and both videos were immediately launched on their site!
“The team at VeracityColab worked within a lightning fast timeline to produce stellar videos for several high-profile initiatives at Everlaw. Our product has a steep learning curve and they got up to speed quickly. Throughout the process they were on top of deadlines and always in touch. We loved working with them.”
Partner Portal
The Challenge:
Epson came to us to help them unveiled their updated partner portal to their customers. The new portal offered customers the ability to purchase products, receive services, and access all of the marketing assets their hearts desired. This video needed to tease the ultimate product reveal, without overpromising or overhyping - as this was just the start of their new offerings.
The Approach:
As Epson is constantly innovating and iterating, we wanted to make sure this video’s shelf life lasted as long as possible. This came into play not only for the script, but for the visuals as well. The graphics and icons were created in a way that would reflect what would actually be seen on the portal, without setting too concrete and detailed of a look. We pulled inspiration from their monthly-email visual system, so the reveal video would feel right at home in their brand assets.
The Results:
The video launched at their big partner event, and is continuing to be unvailed internationally. The client was extremely happy with the process and the final product, and the new portal is gaining excitement and traction!
Brand Video
The Challenge
Bill.com came us to help them create a video that would showcase the offerings in their new platform in a way that felt approachable and valuable, while also staying evergreen in the design.
The Approach
The value Bill.com delivers to their customers was an easy sell, but the trick was to showcase their new platform UI in a way that could be rebranded down the line when they updated all their designs and brand guidelines. We also wanted the viewer to feel the tension of what life was like without Bill.com, and the ease that comes with it. To do this, we approached this video with photo-real environments, and paced the piece so the chaos in the beginning made the viewer see the apparent need for the offering.
The Result
The client was extremely pleased with how we were able to achieve their hoped-for vision, and provide them with a video whose shelf life could sustain and grow with the company.
Product Lifestyle Video – Patrick Peterson
The Challenge
This was our second project working through Common Thread Collective. [pH]UEL had just developed a truly incredible product for the athletic arena, and they needed a video to make it stand out. Now, in most cases, that’s a typical request, but we’re talking about the sports market here. One of the biggest, most inundated markets in the world. Every day there’s a new product, technology, lotion, or drink on the line, which meant this had to look and feel completely different.
The Approach
In order for this video to be a success, we knew we had to do two things: gain trust, and cast the future. To gain trust, we realized that if you can see the numbers behind the product, and respect the person using it, then your trust meter will go through the roof. So, we flew to Patrick Peterson’s Arizona home turf, shot him in 114 degree weather, and made sure we had all the facts right on what this product could do.
As for casting the future, you’ll notice moments when the camera work slows down and the science dial turns up. These “scientific goggle” moments not only give our audience a view into the un-viewable, but they show our audience that this stuff keeps working even when you’re not, so you’re free to perform at your peak potential – something that’s in absolute demand for this industry.
The Results
The client was thrilled with the video, and they’ll let us know how it performed once they have time to breathe from all the product sales.
April Fools Video – Keyless Keyboard
It’s not every day that you get a call out of the blue to do a Google video; but that’s exactly what happened.
The Challenge
The call went something like this: Google: “Could you come to Mountain View in 3 days, and while you’re here, work with us to rewrite, problem solve, craft and shoot an original April Fool’s video?” Our response, of course, was “YES!” because we love doing this and we love (at least some of us) working “under pressure” (but don’t get any ideas).
The Approach
We used motion like we would for any real product and worked hard to give everything that “Is this for real?” feel. Please enjoy this Google Internal April Fool’s Day video, and drop us a line if you’re thinking about trying out the Google Keyless Keyboard!
The Results
They were a very satisfied internal team of practical jokers.