Product Overview Video - ProFlex
As a follow up to our work for Thermo Fisher Scientific’s MiniAmp Thermal Cyclers, we were tasked with creating a video to show off the flagship product in this category. The ProFlex is a modular PCR system with all the capabilities of other thermal cyclers in a reconfigurable setup that allows users to choose between five different block types.
The Challenge
The most difficult part of this project was developing a style that reflected the modular nature of this project and elevated it over the video we did for the MiniAmp Thermal Cyclers, as the ProFlex is a more premium product. We knew we had to stay in the 3D animation style set by the previous video, but took the chance to raise the detail in the environment.
The Approach
In looking at the modular blocks, we decided that the environment could mirror some of the varied angular forms in each block. The more complex but still rectangular environment served as a constant reminder about the many possibilities and configurations possible with this product. We also chose to animate the blocks in slightly fantastical ways, flying them in at dramatic angles to emphasize the ease that users can expect when changing the blocks.
30 Second Cutdown
6 Second Cutdown
The Results
Thermo Fisher Scientific is using this video on their website to drive value and understanding for potential customers.
Animated Explainer
Who they are:
PatientPop is a marketing company that offers healthcare providers an all-in-one marketing solution to drive more patients, repeat visits, and online reviews.
What they do:
PatientPop helps practices acquire more patients who are looking for a doctor by making them easier to find.
Key Persuasion:
This video needed to creatively illustrate to physicians what a “digital practice” is and how PatientPop’s platform can improve their ability to acquire new patients.
Product Partnership – Star Wars / Darth Vader
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
HJC had just finished designing two motorcycle helmets based on the most iconic helmets of all time, and it was on us to unveil those helmets to the world.
The Approach
We watched a lot of movie clips... like, a lot. And if there's anything we learned from the last Star Wars video we did, it's that Star Wars canon is sacred. There was just so much to learn. Over and over again, we reworked the narrative to make sure we were representing Darth Vader in a way that was consistent with canon. It was tough, but well worth it.
The video was shot in a massive, old warehouse in LA. To get appropriately dark lighting in a location this large, the team filmed through the night hours. Production involved live motorcycle riding, fog and strobe effects, and crew of visionaries. And if that's not enough to get you excited... we think this video will do the trick.
Behind the Scenes
The Results
As always, HJC loved the work and had very little to change. This video premiered at Comic Con and is now promoting the helmets on HJC's home page. It has also received over 150,000 views and 30,000 likes through various brands on Instagram.
Our favorite part? If you watch the video on HJC's website, you'll get to enjoy it with the classic Imperial March as the soundtrack.
You can also watch our other videos for HJC Helmets, featuring Kylo Ren and characters from Cars 3.
Product Videos - CorVel
CorVel is an American technology company that offers comprehensive risk management solutions to employers, third party administrators, insurance companies, and more.
The Challenge
This was the second time we were given the privilege of working with CorVel, and this time they really wanted us to hone in on creating empathy…empathy in the visuals, the voice-over, the story…all of it.
The Approach
Any time a client asks us to create empathy, we immediately think of the word “human.” Making a more human video means coaching the VO to feel like it’s speaking WITH the audience, not AT the audience. It means creating characters that have dimension, personality, and well…character. And it means telling a story that is legitimately relatable.
The Results
Once again, we are proud to say that CorVel loved the video and gave us rave reviews.
App Demo – Stop Motion
We don't always make stop motion videos, but when we do, we prefer using peas.
Brand Video – "California Different"
CaliforniaChoice is a health insurance option designed to provide employers and employees with choices when it comes to something as important as where they receive care. CaliforniaChoice offers eight different health insurance plans options, including the state’s most premier health plans, in order to provide for all different kinds of employees in different phases of life.
The Challenge:
CalChoice came to us to create a video that supported their new campaign, California Different. The goal of the piece was to portray employees who are in different phases of life, and show how the different health plans they select best serves them and their families.
The Approach:
In order to get full buy-in, all creative elements besides the actual production were created first, and then the shoot followed to bring the piece to life. This video needed to stand out amidst the world of insurance company marketing that tends to have a more slow and emotional approach, while CalChoice wanted to have a higher energy piece that reflected the California way of life. In a two day shoot where all the unpredictables came into play, we were able to utilize weather and time and pets and kids all to the benefit of the video - and we had a real good time doin’ it.
The Result:
The client and the company are extremely pleased with the video and felt supported and championed throughout the process. We’re also pretty excited about the piece as well.
“Everyone we interacted with was professional, creative, and genuinely nice. We joined Veracity on one of the shoots and had a great time. Their quickness and professionalism impressed us! ”
Product Partnership – Pixar Cars 3
HJC is the #1 motorcycle helmet brand in North America. Their sole focus is to provide high quality, comfortable, and reasonably priced helmets to motorcyclists around the world.
The Challenge
The challenge? The challenge you ask?… Pixar.
Approach
Okay, so a bunch of us are sitting in a room trying to swallow the fact that we’re working on a video that is associated with Pixar. The ideas and fears are flying, but fear doesn’t get a vote in this company, so it’s mainly just a bunch of great childhood fantasies and adventures finally coming true. In the end, we decided on a race theme, cause hey, most often the simplest idea is the winner. So we studied the latest Cars 3 trailers backwards and forwards until we had all the beats down for a solid storyboard that we knew would not only put our audience in the drivers seat, but make Pixar proud. Man that was a fun sentence to write.
Storyboards
A key step in developing this concept was directing environments that made sense for the project. We took images from the movie’s trailers as inspiration and modified them for the smaller space that the helmets would occupy.
Environment Direction
Ka-Chow!
“The VeracityColab team has been a pleasure to work with. VeracityColab brought life to our products with impressive live-action and animation productions for our first two product videos. We look forward to working with them on our third project.”
Brand & Product Explainer
Everlaw offers a modern approach to ediscovery for law firms and corporations, enabling them to discover relevant information, reveal details hidden in huge document troves, and collaboratively act on the information to prepare for trial.
The Challenge:
Everlaw is a company that offers their target market tools and technology that build stories to helps them prepare for trial, and sift through hundreds of pieces of information to present a clear direction. So, we wanted to do for them what they do for their clients. We were tasked to create a branding guide for their logo reveal and lower thirds animation, as well as execute two videos, a Brand Video and an Explainer Video, to serve them on their website, marketing and an upcoming conference.
The Approach:
In early conversations, Everlaw expressed an interest in staying more conceptual with the concept, and also needing it to play and be understood with and without sound. Knowing this, our concept took form and execution within one month to hit their deadline for a conference. We focused on their brand as a whole as well as one of their specific offerings. Both videos needed to feel like the same family, align with their current brand standards, while also clearly and creatively communicating their value. We laid out animation standards for their logo and lower thirds in conjunction with the creative development of the two videos in order to align strategy with execution.
The Result:
Not only did the videos get completed on time, but we picked up a few other deliverables along the way to add value to their brand and conference booth. The client felt cared for and heard throughout the process, which was vital to the success of a quick timeline and creating a video that achieved their goal. The conference was a success and both videos were immediately launched on their site!
“The team at VeracityColab worked within a lightning fast timeline to produce stellar videos for several high-profile initiatives at Everlaw. Our product has a steep learning curve and they got up to speed quickly. Throughout the process they were on top of deadlines and always in touch. We loved working with them.”
Partner Portal
The Challenge:
Epson came to us to help them unveiled their updated partner portal to their customers. The new portal offered customers the ability to purchase products, receive services, and access all of the marketing assets their hearts desired. This video needed to tease the ultimate product reveal, without overpromising or overhyping - as this was just the start of their new offerings.
The Approach:
As Epson is constantly innovating and iterating, we wanted to make sure this video’s shelf life lasted as long as possible. This came into play not only for the script, but for the visuals as well. The graphics and icons were created in a way that would reflect what would actually be seen on the portal, without setting too concrete and detailed of a look. We pulled inspiration from their monthly-email visual system, so the reveal video would feel right at home in their brand assets.
The Results:
The video launched at their big partner event, and is continuing to be unvailed internationally. The client was extremely happy with the process and the final product, and the new portal is gaining excitement and traction!
Brand Video
The Challenge
Bill.com came us to help them create a video that would showcase the offerings in their new platform in a way that felt approachable and valuable, while also staying evergreen in the design.
The Approach
The value Bill.com delivers to their customers was an easy sell, but the trick was to showcase their new platform UI in a way that could be rebranded down the line when they updated all their designs and brand guidelines. We also wanted the viewer to feel the tension of what life was like without Bill.com, and the ease that comes with it. To do this, we approached this video with photo-real environments, and paced the piece so the chaos in the beginning made the viewer see the apparent need for the offering.
The Result
The client was extremely pleased with how we were able to achieve their hoped-for vision, and provide them with a video whose shelf life could sustain and grow with the company.
Product Lifestyle Video – Patrick Peterson
The Challenge
This was our second project working through Common Thread Collective. [pH]UEL had just developed a truly incredible product for the athletic arena, and they needed a video to make it stand out. Now, in most cases, that’s a typical request, but we’re talking about the sports market here. One of the biggest, most inundated markets in the world. Every day there’s a new product, technology, lotion, or drink on the line, which meant this had to look and feel completely different.
The Approach
In order for this video to be a success, we knew we had to do two things: gain trust, and cast the future. To gain trust, we realized that if you can see the numbers behind the product, and respect the person using it, then your trust meter will go through the roof. So, we flew to Patrick Peterson’s Arizona home turf, shot him in 114 degree weather, and made sure we had all the facts right on what this product could do.
As for casting the future, you’ll notice moments when the camera work slows down and the science dial turns up. These “scientific goggle” moments not only give our audience a view into the un-viewable, but they show our audience that this stuff keeps working even when you’re not, so you’re free to perform at your peak potential – something that’s in absolute demand for this industry.
The Results
The client was thrilled with the video, and they’ll let us know how it performed once they have time to breathe from all the product sales.
April Fools Video – Keyless Keyboard
It’s not every day that you get a call out of the blue to do a Google video; but that’s exactly what happened.
The Challenge
The call went something like this: Google: “Could you come to Mountain View in 3 days, and while you’re here, work with us to rewrite, problem solve, craft and shoot an original April Fool’s video?” Our response, of course, was “YES!” because we love doing this and we love (at least some of us) working “under pressure” (but don’t get any ideas).
The Approach
We used motion like we would for any real product and worked hard to give everything that “Is this for real?” feel. Please enjoy this Google Internal April Fool’s Day video, and drop us a line if you’re thinking about trying out the Google Keyless Keyboard!
The Results
They were a very satisfied internal team of practical jokers.
Brand Film – “In Search of Home”
Realtors Property Resource® (RPR) provides REALTORS® with data on more than 166 million parcels of property in the United States.
The Challenge
RPR had just undergone a massive revamp in the way they position themselves in the market, and they needed us to find a way to tell a story that would emotionally move Realtors to learn more about their app.
The Approach
Moving is a BIG deal. It requires taking your entire life and just sort of plunking it down somewhere else. To some people that may sound exciting, but to a child who’s only ever known the world they started it, that’s heavy. This was the inspiration that really got us a to noodle on a creative and emotional way we could both capture our audiences hearts, and inform them about the power of RPR’s app all at the same time.
We also created various cutdowns for RPR to use in their ad spending and social campaigns.
30 Second
15 Second
The Result
“Thank you so much! I wanted to let you know how happy we are with both the final product and with the entire experience of working with your team. We’ve really loved all the animated videos created in collaboration with Veracity, but this live action commercial has taken it to another level.”
Product Explainer Series – Experian Boost
To Infinity and Beyond
Experian is all about helping people protect, understand, and improve their credit scores.
The Challenge
Experian came to us in need of a series of explainer videos for their Boost product. And because anything credit score related can be difficult to grasp, the number one thing they needed out of these videos was clarity!
The Approach
We spent a lot of time modeling and animating the rocket to feel just right. It was important that it not feel too cartoony, but just enough “sing along” so that it could carry the audience through each video and ensure comprehension of the information. And although it took us a while to get it just right, the great thing about putting in all the work up front, is that it enabled us to finish each experience video in the series with ease. Take a look at the videos below to experience the full journey you could go on if you were to start using Experian Boost.
The Full Experience Series
The Result
Our client loved these videos so much that they came back and requested a new marketing series with two ad cut downs.
The Marketing Series
The 15 second Ads
Product Launch Campaign – Penny
Bear Robotics is the maker of Penny, a food service robot that can navigate the busy environment of a restaurant to deliver food from the kitchen directly to customers’ tables.
The Challenge
For the launch of the second generation model of Penny, Bear Robotics needed a set of videos to show the robot’s features and give social proof through customer voices.
The Approach
One of the main client needs was to have the features video come from the first person perspective of a server. We knew that the videos would need to take place in a real restaurant location, but that we needed specific enough lines from the main narrator that a real waitress wouldn’t work. We took great care in writing a script that would work with an actress as our server, without it seeming disingenuous.
We also found a location that was already familiar with the previous generation Penny robot, so we could quickly show the staff how to use the new model, and film it in action delivering real food to real customers.
Features Video (30s)
Testimonial
Montage
“Deeply appreciate your work and being so accommodating through the process. We feel that we were able to generate our first commercial video that characterizes Penny effectively.”
Product Launch Campaign – Pulsense
You’ve probably heard of Epson and their work in printing and projectors. The Pulsense brand marked Epson’s entry into the new marketplace of wearables, introducing the world to Epson wearable technology that monitors and improves vitals across every lifestyle.
Epson | Pulsense Brand Video
Challenge
Introduce Epson’s Pulsense wearable to an audience that only sees Epson as a printer company, while making the most out of the well-established Epson technology.
Approach
Once we realized that Pulsense was really an incredibly accurate light that measures all health metrics, we knew that it was the light itself that should guide our story. Everything fell into place from there. Using Pulsense’s light as our link between Epson’s well known brand and their new groundbreaking territory more that satisfied the Epson wearable product team.
Epson | Pulsense Product Video
Behind the Scenes
Take a look at how the VeracityColab team collaborated with EPSON to create the Pulsense campaign videos.
Results
For this project, Epson was seeking more qualitative results than quantitative. The mission was to establish the foundation for this new wearable brand through this one video. That’s a tall order, but it was achieved. The messaging and cinematography were used to build other marketing assets immediately following the videos deployment. As a matter of fact, stills were taken from the video to use on landing pages and in some printed materials, including packaging.
Brand Video - Touro University
Touro University Worldwide makes getting your degree online simple.
The Challenge
TUW needed a short video targeted at individuals who have been thinking about going back to school but doubt they can find the time, and even if they could, have uncertainty that they would be successful.
The Approach
Security was a big word we threw around when concepting this video. What if you could have security in your future? That’s a big selling point! And one that TUW’s ingenious way of schooling can help people have. So, we looked into creative ways we could show our main character adapting to her environment so that no matter what changes, she’s prepared to face it with success.
The Cutdown
Orientation Video - “What Makes Up Our Kitchen”
Tender Greens is a restaurant that believes good food, whole food, real food, should be available for everybody, every day.
The Challenge
It’s a big deal to get hired at a Tender Greens. That’s why they asked us to make a video that got new hires to think, “man, I’m glad I chose to work here.”
The Approach
Our approach to making this video all stemmed from learning about who Tender Greens is and what makes them so great. On the surface, they appear to be a very clean-cut crew that delivers Chef’s Table-like cuisine, but the more we got to know them, the more we realized they’re all just a bunch of goof balls. And that’s exactly what inspired us to create this fun yet informative new hire video.
The Result
“After 13 years here and a tough act to follow in terms of our team member brand video, I was a little concerned that we wouldn’t be able to aptly hit the emotion of what it feels like to work here. I think you guys nailed it. Authentic, simple, fun, sincere… goodness. Thank you.”
Product Campaign – Sensor Mirrors
simplehuman designs everyday tools to help people be more efficient at home. And we think that’s just plain awesome.
The Challenge
Honestly, simplehuman products can sell themselves. The biggest challenge was learning how to film each product without being seen in the reflection.
The Approach
On the surface, each product might just look like a sexy mirror, but the more we unpacked the features, the more we realized that each mirror had a story to tell. So, we decided to craft each video to communicate like a product video, but feel like a lifestyle video.
SENSOR MIRROR – COMPACT FEATURES
SENSOR MIRROR – TRU-LUX
SENSOR MIRROR TRIO
The Results
Each of these videos can be found on simplehuman’s product pages as well as their social channels and YouTube pre-roll.
“The compact has very quickly established itself as a top selling mirror.”
Product Campaign – Flexfit Hats
Flexfit is the original creator of the stretch fitted cap. Decades later, they’re still creating original technology and designs in their premium line of headwear.
The Challenge
Flexfit’s lineup of hats have a wide range of design features, and are marketed at very different target audiences. On top of that, the Flexfit products are mostly marketed to brands, which then incorporate the hats into their own clothing lines. For those reasons, we needed to create a consistent and intentional design system, but do it in a way that speaks to many different people.
The Approach
Our solution was to employ a minimalist 3D style, focusing all the attention on the hats themselves. From there, the background elements of the environment, lighting and sound were able to add subtle touches that helped each video align with its target audience. The video was animated in Cinema 4D and rendered with Arnold Render, for a highly realistic look. To back the classic, timelessness fashion statements these hats make, we felt it best to have the text statements literally etched in stone, rather than presented as graphic overlays. Our audio team created a custom score that was applied to each video, with subtle texture variations that referenced the worlds each hat would occupy.
YP Classics
Flexfit Delta
Flexfit Original
Flexfit 110
Look Development
We wanted each video to have a unique look that mirrored the essence of each hat, but those looks also needed to be consistent with each other. To solve this, we looked at different architectural forms and materials. We identified four distinct styles that could represent each hat, but all worked within a bright, monochrome palette. We then used each style to build environments for each video, exploring unique corners of each world as we explored the products. YP Classics lived in a rectangular, concrete, street-style world. Flexfit Delta took on an angular, glossy environment. Flexfit Original’s background used curving forms and and textured paint, and Flexfit 110 was surrounded by geometric, fabric panels.
The Results
These videos are staged to be shown on FlexFit’s website. Though data has yet to roll in, their team is loving them already. Their team writes, “Though we don’t have any hard statistics, the quality is fantastic. They put a lot of thought into each video, and considered everything we asked for with sensitivity. The videos are well-planned and beautifully crafted to achieve our goals.” We’d call that a success!
“They are one of the best agencies we’ve worked with in terms of communication, timeliness, and professionalism.”