Eventbrite | The Socials
Eventbrite partners with VeracityColab to make engaging social animations.
Eventbrite is a fully customizable event planning platform with intuitive tools that help save time and increase event sales. It helps users easily create events and sell tickets online through fully customizable event pages.
The Challenge:
Eventbrite originally came to us in 2018 to us to produce a series of videos that drew marketers to specific content on their site - Pulse Reports, blog posts, articles - all full of information to help marketers and managers create event content with the greatest insight possible. All videos created for them are strategically placed on Facebook, Twitter, Instagram and LinkedIn in order to drive traffic to their site and engage viewers.
The Approach:
Taking the branding Eventbrite had created, we narrowed in on the key stories to tell and scripted short form content to make the value of information they were offering concise and clear. Each video has been created with one liners and call to actions that would intrigue the viewer to learn more, ultimately serving the key persuasion.
Once the standard square versions of the videos are set, we then are able to convert them into different aspect ratios to be utilized across multiple social channels.
The Results:
Since 2018, we have created dozens of social videos for Eventbrite, partnering with several different departments within the company. All social content is in the wild and driving viewers to their website daily! The process and system set in place for these short form videos has allowed us to work smoothly and efficiently to turn around content on tight timelines - equipping Eventbrite with valuable content ready to release to their audience.
Thermo Fischer Scientific | DNA Analysis
Thermo Fisher Scientific’s line of qPCR products has helped scientists and researchers for decades by providing tools for real-time amplification and analysis of DNA samples.
The Challenge
We’ve done a lot of videos for Thermo Fisher, but this was truly the first time we were asked to push the emotions and really make their audience “feel” something. That wasn’t the hard part. The hard part was finding the emotional connection between someone who works in a lab all day with people in the outside world.
The Approach
It’s funny because it’s always the simplest storyline that makes the most sense and hits the hardest. After several iterations of the narrative, we realized that we just needed to tell a story about a woman whose work matters. And even though she may never see the result of her hard work, what matters is that the audience sees it, because THAT, is ultimately what we needed to achieve.
The Result
Lots of tears from the Thermo Fisher team saying things like, “finally, someone gets the hard work we do every day,” and lots of views on their YouTube page, which we are sure has resulted in LOTS of engagement with their brand.
simpehuman | A Peek Under the Lid
simplehuman designs everyday tools to help people be more efficient at home. And we think that’s just plain awesome.
The Challenge
To paraphrase simplehuman...
"When we're creating new products, we obsess over the smallest details. But all they see is the end result. How can we give our consumers a behind-the-scenes look at the incredible care and detail that goes into everything we make, so that they can understand the value of our products?"
The Approach
To paraphrase ourselves...
"Hey! What if we made you a behind-the-scenes video?"
Okay, there was a lot more to it than that, but when we connected our heads together with the client, that's where we landed. If you want people to understand the value of the product or service you offer, show them how much time and work goes into making that product or service. So, we spent an entire day interviewing members of their team, and capturing all kinds of great footage to match the narrative we were aiming to tell. The great part is, we found a lot of smart ways to tie in extra footage from our previous shoots. Not only did this majorly "up" the production value, but it enabled their target audience to see everything that goes on behind the scenes to the final result in someone's home.
Let There Be Tru-lux
The great thing about working with simplehuman, is that there is ALWAYS a story behind a simplehuman product. If these were behind the scenes videos for any other trash can or mirror, there really wouldn’t be much to say or show. But because simplehuman really THINKS about everything when it comes to serving consumers, we were able to dig up a lot of great information about why they chose certain technologies and which industries they borrowed from to accomplish their goals.
simplehuman | Home Cleaning Products
9 business days. That’s how long we had to write, shoot, edit, and sound design six 15 second ads for simplehuman. And we had to do it all while “sheltering in place.” Yeah. Take that, COVID-19. But why the rush, you ask? Because simplehuman had a lot of touch-free products like hand-sensored soap dispensers and voice-controlled trash cans that the world could really benefit from right now.
So, the team got into a 6-foot, socially distanced huddle and brainstormed. And before you know it, we were sending off Ubers filled to the brim with products to one of our cinematographers homes, where he had built an in-home studio ready for action.
Then, our Creative Director hopped on Zoom, FaceTime, phone calls, slack, and pretty much everything short of a homing pigeon trying to find a way to successfully communicate his vision and direction for each of these ads. What you see above and below are a few of the videos that really captured the “clean” essence simplehuman was hoping to make people feel…and they loved them so much, they came back and ordered two more.
Before you dive into the rest, here’s a quick peak behind the scenes of how it all went down!
The Square Versions
And their Vertical Counterparts
Hectic | Get Started Freelancing
In short, Hectic is the way freelancers just getting started…get started freelancing.
The Challenge
Hectic was given the opportunity to try out Hulu’s new ad platform and they needed a video FAST! Like, a couple of weeks fast. And we were able to pull off a video in record time too! But then Hectic’s brand positioning changed and well, everything sorta went out the window. It was no one’s fault really, stuff like this happens in the start-up world, but when you’re put in a position to recreate an entirely new video from scratch in even less time, what do you do?
The Approach
You get creative, that’s what you do. What you see above was pulled off in such record time that some of us don’t even know how it happened.
The Results
A part of our mission statement is to “Delight Great Clients.” This client is a “Great client.” And we can honestly say that they were “Delighted.”
Current | The Everything Lighting System
Current is a powerhouse in the realm of lighting and controls for indoor, outdoor, and everything in between.
The Challenge
Current had just completely refreshed their brand...so naturally, they needed a brand video. But not just your typical “oh I get it” ukulele background music explainer video, they wanted something bold, vibrant, colorful, and as unique as their new logo mark…oh and it had to be completely monochromatic.
The Approach
How in the world do you make a video “vibrant” and “colorful” when you can only use black, white, and grey? That was our task. The solution is what you see above. Enjoy :)
The Result
Onriva | Onboarding
Think of Onriva as the Amazon of flights, hotels, and cars.
The Challenge
Onriva was looking for something fresh, fun, and engaging to showcase their newly launched travel platform.
The Approach
In our opinion, the best way to create a video that is “fresh, fun, and engaging” is to showcase the personality and character of the brand itself. So, we asked a lot of questions like, “if your brand were an actor or actress, who would you be?” or “if your company played a sport, which one would that be and why?” It’s questions like these that really help a brand (especially a startup) find their identity. From there, our job was to find creative ways to bring those qualities to life through characterful VO and animation, visuals with personality, and sound design and music with just the right amount of drama.
The Result
After the final files were delivered, Onriva demanded a Zoom call with our entire team and their entire C-suite. We weren’t really sure what to expect, but then for like 10-15 minutes straight they did nothing but affirm and thank us for creating such a stellar video for their needs. We were absolutely blown away! Now that’s what we call a client for life!
Afiniti | AI Pairing
The Challenge:
Afiniti offers a unique solution to its customers that utilizes the power of AI technology that, at the end of the day, make their customers happier and make them more money. The challenge with this video was to communicate how that process happens without getting too in the weeds, but enough to educate the viewer on the value Afiniti brings to their customers.
The Approach:
In order to keep the video grounded in human interaction, we utilized the use of Cel Animation for a visual approach that felt personable and easy to follow - while keeping the messaging rather dense. With the juxtaposition of the two communication styles, we allow our viewer to follow along with the essence of what Afiniti offers, while building trust in the work that has gone into the science behind the technology.
In tandem with the How it Works video, we also created a full motion branding website for their team to have for further resources. We explored the rules of animation and movement, the color and design systems, as well as the philosophy of music and voiceover to ensure their brand had a solid and consistent way to tell visual stories moving forward.
The Results:
The video has launched and is accumulating hundreds of thousands of views! They are also submitting it into the Cannes Film Festival, and are implementing it on their sites and sales initiatives moving forward.
Product Features Video – QuantStudio Pro
Thermo Fisher Scientific’s line of qPCR products has helped scientists and researchers for decades by providing tools for real-time amplification and analysis of DNA samples. We had already made a series of videos for the launch of the QuantStudio Pro 6 & 7, but to round out the campaign, these instruments needed features-based videos to communicate how they could be used in a real lab setting.
The Challenge
Having already made the launch videos, we knew plenty about the product. The challenge instead came in how to create an engaging visual demonstration of the features. Some of the key features are based around connectivity that allows users to control or monitor the instrument remotely, so we needed a way to show that continuity across locations.
The Approach
Rather than actually go to the different locations of a lab, office and coffee shop, we decided to limit the set to a simple, focused scene that placed only the necessary environment cues around the product, on a white background. This allowed us to create compact versions of each location, and place them on a turntable. What started as a fortunate side-effect of that layout became a key visual concept: That the connectivity of this instrument allows you to practically be in two places at once.
We then used some clever editing and VFX to stitch multiple takes of the same turntable, with various set design elements and wardrobe changes, to create a subtly magic effect that keeps audiences looking closer to see what just happened.
We also created additional versions, included below, that focused in on the interaction features and remote workflow, respectively.
Interaction Features
Remote Workflow
Product Lifestyle Video – Smart Feeder
"I've worked with a lot of agencies and the collaboration with VeracityColab stands out. They are actively involved in every project that we work on. That makes them unique."
Will Hansen, Principal Designer
Intuit
Healthy pets. Happy owners. Petnet brings convenience to hectic and on-the-go lifestyles. Knowing your pet is taken care of is a wonderful feeling.
We produced three videos for Petnet, showing how their product integrates with their users' lifestyles. Watch the combined edit above or the two individual lifestyle videos below.
The Masons' Lifestyle
Megan's Lifestyle
Product Campaign – Sensor Can
A New Kind of Trash
Ever heard Cinderella’s, “You don’t know what you’ve got til it’s gone?” Because that’s basically the challenge we faced with this project. When simplehuman came to us looking to make their voice-control and sensor can video, they described the benefit of their product as, “one of those things that you don’t fully realize how great it is, until you go back to using a regular trash can.” In other words, our challenge was to create a video that enabled people to completely visualize this can in their everyday life, so they could instantly recognize their need for this product. Challenge accepted.
The Approach
One week. That’s how long we sat with their sensor can. And man did we look at it and test it from every angle. The more we pored over it, the more we realized that it was actually the invisible qualities that made it so beautiful. Most products on the market these days are all about the bells and whistles, but simplehuman intentionally designed this can to be sleek, minimal, yet stunning and bold.
So, we decided to create a series of videos in two completely different contexts. The first approach was all about putting this product in an everyday lifestyle context. The second was to put their product in a completely agnostic space where we could solely focus in on each feature at a time.
We also made sure to shoot as much footage as the day allowed. That way, we could rework the story a million different ways to accommodate for a number of different mediums and CTA’s.
“The VeracityColab team was a pleasure to work with.
They listened carefully to our goals and delivered a wide range of valuable assets.
They’re great collaborators and exceptional communicators.”
Feature Videos
Behind the Scenes
Results
When everything was said and done, we created over 20 video assets to be deployed on simplehuman’s sensor can product pages, their social properties, and more. Thus far, we are seeing really positive reception, and to be honest, it’s really hard to walk past a trash can without saying, “open can.”
“The project management was flawless. Their client liaison transported me through the process like an A-lister in a Las Vegas resort. :)”
Product Tour Video – Everlaw
Everlaw offers a modern approach to ediscovery for law firms and corporations, enabling them to discover relevant information, reveal details hidden in huge document troves, and collaboratively act on the information to prepare for trial.
The Challenge
It wasn’t long after we finished creating this Brand & Product video for Everlaw when they realized they needed a video that walked people through the different aspects of the product.
The Approach
Aside from needing to learn a bit of legalease, this project was super seamless. Everlaw provided us with the necessary steps of usage for their software, so it was really up to us to design them in a way that was both flattering and fun. And we think we did just that! On top of that, we were able to extend the usage of their same assets for little cost by reworking them into a paid ad video for their storybuilder product seen below.
The Result
Everlaw. Was. Pumped! Great client. Great video. Can’t wait for the next one :)