Masimo | MightySat Series
Masimo is the creator of MightySat – a fingertip pulse oximeter that measures your oxygen saturation, pulse rate, perfusion index, and pleth variability index so that athletes can discover what they’re body is telling them, and push themselves to perform at their peak potential.
The Challenge
Since most of the MightySat ads we created were high-intensity and serious in nature, Masimo requested we make this next ad more light-hearted and comical. Oh, and since the availability of certain talent was limited, we needed to concept, write, and shoot this in 10 days.
The Approach
Oftentimes, comedy is found in two very contrasting characters found on the same stage. In this case, the contrast was between that of a young, upcoming pro (Taylor Fritz), and an older, retired pro (Tommy Haas). The question we wanted our audience to ask was, “Does Tommy have what it takes?” Enjoy.
The Challenge
Similar to the Tommy Haas ad, Masimo needed a light-hearted commercial that focused on the benefits the MightySat can bring to retired athletes.
The Approach
What better way to showcase an effective product, than to see how it can help you overcome some young blood? Cue Daniela Hantuchova versus Coco Vandeweghe.
The Challenge
As our third installment in the Masimo series, we were tasked with spotlighting Taylor Fritz, an up and coming tennis star.
The Approach
We determined the best way to tell Taylor’s story and how it relates to the product was to showcase his desire to be number one, and how the MightySat is helping him do just that.
The Challenge
This was the second MightySat ad we created for Masimo, and they needed us to capitalize on how even the most aggressive players can hone their skills thanks to the MightySat.
The Approach
Let’s just put it this way… Coco Vandeweghe is a very passionate player, so anything that can help her control her passion is a major benefit.
The Challenge
This was our first MightySat National TV spot for Masimo. They came to us because they wanted something exciting that captured the Olympic spirit.
Approach
After learning that MightySat was sponsoring Olympian Dotsie Bausch, we chose to focus on what it takes to achieve Olympic success. And since we were targeting athletes, we knew that it wasn’t enough to simply speak athlete… we had to make ‘em feel it.
Tango | Two 2 Tango
Tango helps teams instantly document any online process so they can spend more time executing those processes.
The Challenge
Tango. Is. Back! We absolutely LOVED working with Tango on their past project! The biggest challenge was simply pushing ourselves to make the sequel even better.
The Approach
After throwing a whole lot of fun ideas at the wall, pushing pretty much every limit this scope allowed, and pulling a few strings, we were able to pull off another great tango video...with the help of Howie Mandel…yes, you read that right. Great guy, great voice…
The Result
…and it turned out to be another great video.
eBay | Today Is Yours
The Challenge
No matter how old you are, how experienced you are, the first day of a new job is always going to come with a whole mix of emotions. eBay came to us to make a video that welcomes their new team members and let’s them know, the day is theirs to seize.
The Approach
For something so universal, it felt only right to approach the video in a way that was conversational and relatable, and put the viewer at ease knowing eBay was the place for them. When pitching the concept, our client actually started crying, so we knew we were on to something good. The rest was brought to life by the employees at eBay and Stubhub at their different locations, helping the video be an authentic reflection of what the new employees would experience.
The Result
This continues to be a client, and an agency, favorite video. They are still using this in their on-boarding materials and constantly making new hires feel welcomed and inspired to take on what the future has for them.
Coupa | Take Control
In short, Coupa helps finance leaders take control of their spending like a boss.
The Challenge
Honestly, Coupa’s biggest challenge before coming to us was finding the right partner to work with. We get it. Not every relationship works, but we were delighted to win them over enough to have them come back and ask for several more videos!
The Approach
Our approach on all of these videos was simple...listen to the client. Most of our clients want us to take the reins, but every now and then, there are clients who have a vision…and we admire that. What you see in these videos are a true collaboration of a client’s vision utilizing our creativity and execution.
The Results
Well, let’s just say it’s always affirming to hear clients ask how soon they can get their videos so they can launch them on social.
Life Happens | Live On
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
The folks at Life Happens weren’t interested in metrics, they needed a video that hit the emotions.
The Approach
Much of our inspiration came from Life Happens previous campaign tagline, “Life insurance isn’t for the people who die. It’s for the people who live.” A strong and true statement, but we knew we could take it further. The real benefit of life insurance is that it enables your loved ones to “live on” after you’ve passed. That was the message we wanted to communicate, and the following is how we developed the idea…
Imagine for a moment that you’ve passed on. Would you want your loved ones to continue in misery? Or would you want them to continue on living life? The latter of course! The more we thought about this, the more we thought about all the important life lessons that parents pass on to their children to ensure their kids not only live on, but live well. And that’s when we started to imagine a story of a father reading to his daughter. But to really drive home the point, we knew that there had to be some sort of a twist…a positive one where the audience didn’t just walk away sad, but encouraged to do the same for their loved ones.
The Execution
In order to successfully tell this story, it was vitally important that the daughter never acknowledge the presence of her father…because remember, he’s not actually there. Working with child actors can make this a difficult feat, but that’s why you ALWAYS bring candy to set. ;)
We also spent a lot of time writing and designing the “Life is for Living” children’s book. Not only did it provide our little actress with something to focus on, but it provided Life Happens with a resource that they could then offer to families with children who have lost a parent or guardian.
We even created a 30 sec teaser that Life Happens is currently using as pre-roll.
The Result
"Holy smokes it’s killer!!!"
"Wow. Tingles…this is AMAZING."
"Literally cried! That was great. Maybe too close to home - pictured my daughter."
Plus, last we checked, our view count was half a million. :)
“Just wanted to let you know that the video is a home run! We’ve been showing it at meetings, trade conferences and in eblasts. People are tearing up; people are reaching out to talk to us about it and the list goes on. Thanks again on a job well done!”
Oceania & Regent Cruise Lines | Brand Videos
We’re certain that no introduction is needed for Oceania & Regent Cruise Lines, but just in case, they are two of the top cruise lines known for putting your mind at ease while you relax on the seas.
The Challenge
These videos actually came about due to a series of videos we had previously done with Norwegian Cruise Lines, also a part of the same network of cruise lines. Norwegian was so impressed by our speed, accuracy, and sensitivity to the content in these videos, that they referred us to the Oceania and Regent departments. Oceania and Regent have similar aesthetics and messaging, so the challenge for us was mainly to create a series of videos that communicated the strict COVID guidelines, while still putting the traveler at ease about their upcoming time of R&R.
The Approach
COVID guidelines aren’t the easiest information to swallow these days, so we made sure to sprinkle as many relaxing and escape-like imagery throughout that reminded travelers of all the exciting things they have to look forward to.
The Result
Oceania & Regent were thrilled with how quickly and beautifully these turned out!
Modern Intelligence | Cutlass - The Future of Defense
Modern Intelligence is the the new standard for Artificial Intelligence in Defense.
The Challenge
The folks at Modern Intelligence came to us with a problem. They had just created an amazing new product and wanted to present it to the DoD. But they knew that Intelligence Officers are required to watch hundreds of videos and presentations every year with the latest Defense Tech, and they’re always the same…boring.
The Approach
There can be many concoctions that cure the typical “boring” video, but for this specific scenario, we decided upon three crucial elements, story, credibility, and cool-factor.
The Result
We received this email shortly after sending them the final cut…
”Team, this is fantastic” -
Life Happens | Dream On
Life Happens is a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their loved ones.
The Challenge
Can we do it again? That pretty much sums up the challenge we were faced with when Life Happens came back to us after our first and second campaign with them.
The Approach
Without giving too much away, this time we decided to focus on the importance of the long term benefits of Life Insurance. Watch for yourself and see if we did the job ;). And while you’re at it, check out the 60 TV spot below!
The Result
We received this email shortly after sending them final files…
”We’ve been hearing phenomenal things from board members, company partners and agents as we share Dream On. Our board chair cried on Zoom when she saw it.”
Ellipse | Fragrances You Won’t Forget
Ellipse is a new kind of hand sanitizer with fragrances you won’t forget.
The Challenge
As we all know, hand sanitizer has been in high demand lately. So when Ellipse showed up at our door, metaphorically speaking, we were all ears to hear about their product. The neat thing about Ellipse is that they weren’t just jumping on the band wagon to make a quick buck. They genuinely saw a need for the public and wanted to target the younger generation to stay safe.
The Approach
Since our goal was to target a younger crowd, we knew that this video needed to have a lot of energy and good vibes. So, we decided to shoot both live-action and custom product photography that we could mash up into a punchy ad. Shooting the stills gave them multiple assets they could leverage in their marketing and beyond, as well as a powerful art directed look for the video that may not have been achieved otherwise.
The Result
Head over to Ellipse’s website to see for yourself!!!
Ring Central | All-In-One
RingCentral is the leading provider of global enterprise cloud communications and collaboration solutions - empowering teams to better serve their customers with all-in-one cloud phone, video conferencing, team messaging, contact center, and more.
Office Videos
The Challenge
RingCentral provides a plethora of solutions for a myriad of different audiences, so they came to us to help them tackle different videos for different offerings. The two main buckets are “RingCentral Office” and “RingCentral Customer Engagement.” When our team sat down to strategize a video plan with them, we wanted to find a way to get as much content for as many platforms as possible within their marketing scope. We needed to communicate the specific value their offerings were bringing to different audiences, while still making everything feel like one cohesive brand.
The Approach
In order to accomplish this, the creative team sat down and strategized an overall brand video approach and look. Since RingCentral serves an industry that is constantly changing and adapting, we needed creative that could be easily updated but still feel uniquely branded to them. Both main overview videos followed a similar structure of top-down live actions shots with devices and interaction, and then UI animated over and within after the shoot, so we didn’t lose any of the live action feel but were still able to swap out UI updates along the way.
Customer Engagement Videos
Working Remote Just Got Easier
Eventbrite | The Socials
Eventbrite partners with VeracityColab to make engaging social animations.
Eventbrite is a fully customizable event planning platform with intuitive tools that help save time and increase event sales. It helps users easily create events and sell tickets online through fully customizable event pages.
The Challenge:
Eventbrite originally came to us in 2018 to us to produce a series of videos that drew marketers to specific content on their site - Pulse Reports, blog posts, articles - all full of information to help marketers and managers create event content with the greatest insight possible. All videos created for them are strategically placed on Facebook, Twitter, Instagram and LinkedIn in order to drive traffic to their site and engage viewers.
The Approach:
Taking the branding Eventbrite had created, we narrowed in on the key stories to tell and scripted short form content to make the value of information they were offering concise and clear. Each video has been created with one liners and call to actions that would intrigue the viewer to learn more, ultimately serving the key persuasion.
Once the standard square versions of the videos are set, we then are able to convert them into different aspect ratios to be utilized across multiple social channels.
The Results:
Since 2018, we have created dozens of social videos for Eventbrite, partnering with several different departments within the company. All social content is in the wild and driving viewers to their website daily! The process and system set in place for these short form videos has allowed us to work smoothly and efficiently to turn around content on tight timelines - equipping Eventbrite with valuable content ready to release to their audience.
Thermo Fischer Scientific | DNA Analysis
Thermo Fisher Scientific’s line of qPCR products has helped scientists and researchers for decades by providing tools for real-time amplification and analysis of DNA samples.
The Challenge
We’ve done a lot of videos for Thermo Fisher, but this was truly the first time we were asked to push the emotions and really make their audience “feel” something. That wasn’t the hard part. The hard part was finding the emotional connection between someone who works in a lab all day with people in the outside world.
The Approach
It’s funny because it’s always the simplest storyline that makes the most sense and hits the hardest. After several iterations of the narrative, we realized that we just needed to tell a story about a woman whose work matters. And even though she may never see the result of her hard work, what matters is that the audience sees it, because THAT, is ultimately what we needed to achieve.
The Result
Lots of tears from the Thermo Fisher team saying things like, “finally, someone gets the hard work we do every day,” and lots of views on their YouTube page, which we are sure has resulted in LOTS of engagement with their brand.
simpehuman | A Peek Under the Lid
simplehuman designs everyday tools to help people be more efficient at home. And we think that’s just plain awesome.
The Challenge
To paraphrase simplehuman...
"When we're creating new products, we obsess over the smallest details. But all they see is the end result. How can we give our consumers a behind-the-scenes look at the incredible care and detail that goes into everything we make, so that they can understand the value of our products?"
The Approach
To paraphrase ourselves...
"Hey! What if we made you a behind-the-scenes video?"
Okay, there was a lot more to it than that, but when we connected our heads together with the client, that's where we landed. If you want people to understand the value of the product or service you offer, show them how much time and work goes into making that product or service. So, we spent an entire day interviewing members of their team, and capturing all kinds of great footage to match the narrative we were aiming to tell. The great part is, we found a lot of smart ways to tie in extra footage from our previous shoots. Not only did this majorly "up" the production value, but it enabled their target audience to see everything that goes on behind the scenes to the final result in someone's home.
Let There Be Tru-lux
The great thing about working with simplehuman, is that there is ALWAYS a story behind a simplehuman product. If these were behind the scenes videos for any other trash can or mirror, there really wouldn’t be much to say or show. But because simplehuman really THINKS about everything when it comes to serving consumers, we were able to dig up a lot of great information about why they chose certain technologies and which industries they borrowed from to accomplish their goals.
simplehuman | Home Cleaning Products
9 business days. That’s how long we had to write, shoot, edit, and sound design six 15 second ads for simplehuman. And we had to do it all while “sheltering in place.” Yeah. Take that, COVID-19. But why the rush, you ask? Because simplehuman had a lot of touch-free products like hand-sensored soap dispensers and voice-controlled trash cans that the world could really benefit from right now.
So, the team got into a 6-foot, socially distanced huddle and brainstormed. And before you know it, we were sending off Ubers filled to the brim with products to one of our cinematographers homes, where he had built an in-home studio ready for action.
Then, our Creative Director hopped on Zoom, FaceTime, phone calls, slack, and pretty much everything short of a homing pigeon trying to find a way to successfully communicate his vision and direction for each of these ads. What you see above and below are a few of the videos that really captured the “clean” essence simplehuman was hoping to make people feel…and they loved them so much, they came back and ordered two more.
Before you dive into the rest, here’s a quick peak behind the scenes of how it all went down!
The Square Versions
And their Vertical Counterparts
Hectic | Get Started Freelancing
In short, Hectic is the way freelancers just getting started…get started freelancing.
The Challenge
Hectic was given the opportunity to try out Hulu’s new ad platform and they needed a video FAST! Like, a couple of weeks fast. And we were able to pull off a video in record time too! But then Hectic’s brand positioning changed and well, everything sorta went out the window. It was no one’s fault really, stuff like this happens in the start-up world, but when you’re put in a position to recreate an entirely new video from scratch in even less time, what do you do?
The Approach
You get creative, that’s what you do. What you see above was pulled off in such record time that some of us don’t even know how it happened.
The Results
A part of our mission statement is to “Delight Great Clients.” This client is a “Great client.” And we can honestly say that they were “Delighted.”
Current | The Everything Lighting System
Current is a powerhouse in the realm of lighting and controls for indoor, outdoor, and everything in between.
The Challenge
Current had just completely refreshed their brand...so naturally, they needed a brand video. But not just your typical “oh I get it” ukulele background music explainer video, they wanted something bold, vibrant, colorful, and as unique as their new logo mark…oh and it had to be completely monochromatic.
The Approach
How in the world do you make a video “vibrant” and “colorful” when you can only use black, white, and grey? That was our task. The solution is what you see above. Enjoy :)
The Result
Onriva | Onboarding
Think of Onriva as the Amazon of flights, hotels, and cars.
The Challenge
Onriva was looking for something fresh, fun, and engaging to showcase their newly launched travel platform.
The Approach
In our opinion, the best way to create a video that is “fresh, fun, and engaging” is to showcase the personality and character of the brand itself. So, we asked a lot of questions like, “if your brand were an actor or actress, who would you be?” or “if your company played a sport, which one would that be and why?” It’s questions like these that really help a brand (especially a startup) find their identity. From there, our job was to find creative ways to bring those qualities to life through characterful VO and animation, visuals with personality, and sound design and music with just the right amount of drama.
The Result
After the final files were delivered, Onriva demanded a Zoom call with our entire team and their entire C-suite. We weren’t really sure what to expect, but then for like 10-15 minutes straight they did nothing but affirm and thank us for creating such a stellar video for their needs. We were absolutely blown away! Now that’s what we call a client for life!
Afiniti | AI Pairing
The Challenge:
Afiniti offers a unique solution to its customers that utilizes the power of AI technology that, at the end of the day, make their customers happier and make them more money. The challenge with this video was to communicate how that process happens without getting too in the weeds, but enough to educate the viewer on the value Afiniti brings to their customers.
The Approach:
In order to keep the video grounded in human interaction, we utilized the use of Cel Animation for a visual approach that felt personable and easy to follow - while keeping the messaging rather dense. With the juxtaposition of the two communication styles, we allow our viewer to follow along with the essence of what Afiniti offers, while building trust in the work that has gone into the science behind the technology.
In tandem with the How it Works video, we also created a full motion branding website for their team to have for further resources. We explored the rules of animation and movement, the color and design systems, as well as the philosophy of music and voiceover to ensure their brand had a solid and consistent way to tell visual stories moving forward.
The Results:
The video has launched and is accumulating hundreds of thousands of views! They are also submitting it into the Cannes Film Festival, and are implementing it on their sites and sales initiatives moving forward.
Product Features Video – QuantStudio Pro
Thermo Fisher Scientific’s line of qPCR products has helped scientists and researchers for decades by providing tools for real-time amplification and analysis of DNA samples. We had already made a series of videos for the launch of the QuantStudio Pro 6 & 7, but to round out the campaign, these instruments needed features-based videos to communicate how they could be used in a real lab setting.
The Challenge
Having already made the launch videos, we knew plenty about the product. The challenge instead came in how to create an engaging visual demonstration of the features. Some of the key features are based around connectivity that allows users to control or monitor the instrument remotely, so we needed a way to show that continuity across locations.
The Approach
Rather than actually go to the different locations of a lab, office and coffee shop, we decided to limit the set to a simple, focused scene that placed only the necessary environment cues around the product, on a white background. This allowed us to create compact versions of each location, and place them on a turntable. What started as a fortunate side-effect of that layout became a key visual concept: That the connectivity of this instrument allows you to practically be in two places at once.
We then used some clever editing and VFX to stitch multiple takes of the same turntable, with various set design elements and wardrobe changes, to create a subtly magic effect that keeps audiences looking closer to see what just happened.
We also created additional versions, included below, that focused in on the interaction features and remote workflow, respectively.